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Though we’ve certainly had issues with TikTok beauty trends before, the latest one to catch our attention is one we can fully get behind. Meet the “unapproachable makeup” trend, which encourages wearers to unleash their confident (and intimidating) side to ward off unwanted advancements from creepy men. To do this, TikTokers are rocking dramatically winged eyes, defined cheeks and dark lips to not appease themselves and not cater to the male gaze, as many makeup trends do. Here’s everything you need to know about the “unapproachable makeup” trend—plus, we tapped a few makeup artists to share tips for recreating the look yourself, because boy bye!
Meet the Experts
- Dara Levitan is a makeup artist and content creator. She has a decade of experience and specializes in recreating beauty trends and sharing makeup tips with her followers. She has previously worked for brands such as NARS, Urban Decay, Patrick Ta and Rare Beauty.
- Monina Wright is a professional makeup artist and licensed esthetician in the Bay Area. She is also the founder and CEO of Moderne Beauty & Esthetics, where she trains aspiring makeup artists. She has over 20 years of experience in bridal makeup and hair services.
- Shanell Sorrells is a celebrity makeup artist and brand partner for Q-tips. She specializes in soft glam and dramatic looks, while also using her platform to share makeup tutorials and product reviews. Her previous clients include Becky G, Jerrie Johnson and Rosario Dawson.
What Is the “Unapproachable Makeup” Trend?
“The ‘unapproachable makeup’ trend is an intentionally bold and dramatic look that features strong contouring, dark eyes and striking lip colors. The overall intent is to create a powerful and somewhat intimidating appearance,” says Wright. This trend goes full glam. Think: siren eyes, dramatic lashes, sharp contours and a statement lip. And if you want to take things up a notch, you can bleach your brows, as seen on celebs like Bella Hadid, Dua Lipa and Ashley Graham.
This makeup trend also has some wellness aspects to it. The look is meant to evoke confidence and empowerment. It gives women the opportunity to be comfortable in their own skin and beauty choices, while not letting others (mostly men) ruin it. Sorrells said it best: “This trend snatches the eyes and face to give a sultry/sensual vibe. It says, ‘I’m confident, I’m mysterious and unfazed, honey!”
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Why Is It So Popular Right Now?
The “unapproachable makeup” trend follows a few other bold looks we’ve loved recently. From “rockstar makeup” to “dark feminine aesthetic,” we’ve been leaning into edgier styles as of late—as have celebs like Alexa Demi, Billie Eilish and Lori Harvey.
The popularity of this trend goes beyond the surface. “It allows people to experiment with their makeup and express themselves creatively,” says Wright. “In doing so, it can boost confidence and empower individuals to embrace their unique style or to avoid unwanted attention.”
A closer look at the hashtag, which currently has over 9 million views, and you’ll see that creators have been using the look to embolden them in common situations like asking for a raise at work to warding off unwanted advances at a club.
How to Rock the “Unapproachable Makeup” Look
Ready for a boost of confidence? Our experts share nine steps to recreating the look at home.
Any Last Tips for Recreating This Look?
- Take your eyeliner and make a dot at the inner and outer corners of your eyes before drawing the wing. “This step will help you create symmetrical wings on both eyes,” says Levitan.
- Less is more when smoking out the liner. “Start with a small amount of black eyeshadow and add more if needed,” shares Levitan.
- Keep Q-tips and micellar water on hand. “Always have these tools handy when using darker colors. You’ll want to dip a Q-tip in micellar water to clean up mistakes, and make the eyeshadow or eyeliner look really crisp,” shares Sorrells. “And if you’re a beginner, do your eyes before the rest of your makeup in case there’s any fallout.”
- If you have hooded eyes…”I recommend doing the winged liner at a straighter, more horizontal angle and emphasizing the smokiness of the bottom lash line more,” says Levitan.
OK, go forth and try this makeup look the next time you want to ward off catcalls and uninviting convos.
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