Best Skincare for Teens, According to Dermatologists

best skincare for teens a photo of a teen washing her faceMelkiNimages/Getty Images,

There’s a term floating around on TikTok lately that caught our eye: ‘Sephora Kids,’ which describes kids as young as ten years old flocking to the beauty retailer to buy skincare products. Interestingly, of the many brands that are out there, Drunk Elephant is the one that Gen Alpha seems to be gravitating towards the most. Given that the brand is known for using anti-aging ingredients like retinol and glycolic acid in their products, this has some parents and dermatologists concerned that their kids might starting these things way too soon. We tapped a few experts to get their take on which skincare brands and products are best to use for teens and tweens. They also shared helpful pointers on how parents can talk to their kids about skincare.


Meet the Experts

  • Nicole Lee is co-founder of The Wonderverse Labs, a self-care brand catered to Gen Alpha. She has over 13 years of experience in beauty sales and marketing, where she has previously served as director of Beauty Brink and executive vice president for The Glow Concept.
  • Dr. Joshua Zeichner is a board-certified dermatologist and an associate professor of dermatology at the Mount Sinai Hospital in New York City. He’s an expert in cosmeceuticals, skincare and cosmetic dermatology.
  • Dr. Margarita Lolis is a board-certified dermatologist, Mohs surgeon and brand ambassador for Miles. Dr. Lolis received her undergraduate degree from Yale University and her medical degree from Mount Sinai School of Medicine. She also received her dermatology training at Rutgers New Jersey Medical School.
  • Dr. Keira Barr is a psychodermatologist, somatic educator and derm-in-residence for selfmade, a beauty brand that combines skincare and behavioral science to target physical and mental concerns. She has over 30 years of experience in the field in dermatology and the healthcare space.
  • Dr. Brendan Camp is a board-certified dermatologist at MDCS Dermatology in New York City, who specializes in treating conditions such as acne, eczema, psoriasis, moles and skin cancer.
  • Dr. Jean Charles is a board-certified dermatologist with U.S. Dermatology Partners Cedar Park. Dr. Charles received a degree in nutritional science from the University of Texas and attended medical school at the University of North Texas Health Center.


Moms Don’t Need Their Pre-Baby Bodies Back—They Just Need Their Bodies Back


First Things First, Why Do Teens Love Drunk Elephant So Much?

Two words: social media. The brand is known for its bright, colorful packaging and has a huge fan base online. “[Teens] love gorgeous packaging. We’ve been reading through hundreds of comments on TikTok and kids are talking about buying their products and refilling it with less expensive brands just so they can have [the bottles] on their shelf,” says Lee. “Gen Alpha are also seeing these products go viral and sell out. It’s the same as when we were kids, and the cool kids had the ‘it’ backpack or shoes. But instead of being in the school yard [where you’d only see what your peers have], they’re on their devices, which gives them access to even more options.”


When Should Kids Start Using Skincare?

According to Dr. Charles, puberty is a typically the time for teens to start a skincare routine. “While children of all ages should wear daily sunscreen, tweens and teens can start a skincare routine when they begin to notice signs of puberty. During puberty, their hormones can increase oil production and cause skin changes [like acne] that a skincare routine can help manage,” she explains.

The experts suggest a basic skincare routine that includes a gentle cleanser, moisturizer and sunscreen. “I’m a big fan of keeping the routine as simple as possible to support skin barrier function and protect your skin against environmental damage like UV exposure and pollution,” says Dr. Barr. However, Dr. Barr notes teens should avoid using products with too many active ingredients (like retinol, salicylic acid and glycolic acid) and strong detergents. “Active ingredients like retinoids can cause dryness, peeling and irritation. It can potentially harm the skin’s protective barrier and using it too frequently can trigger acne outbreaks, especially in individuals with acne-prone or oily skin,” she shares.


How Should Tweens Use Skincare Products?

The experts say kids can start using skincare products between the ages of 7 to 10 years old. However, this age group should have a very simple routine for their still-delicate skin. Lee suggests teaching them to clean their faces first, before adding any other products to the mix. “It’s really about creating healthy routines and attitudes towards hygiene from a young age and educating them on the basics,” says Lee. “So, get them in the habit of removing dirt, grime and using SPF daily.”


How Old Should You Be to Use Retinol?

All the experts agree that kids and teens should not be using retinol in their skincare unless it’s been prescribed by a dermatologist for acne-related concerns. As Dr. Zeichner explains, topical retinoids (like tretinoin or adapalene) are sometimes recommended to teens to treat severe acne. Otherwise, Gen Alpha can try other alternatives like salicylic acid or benzoyl peroxide to treat their acne. Dr. Lolis notes they should start with low concentrations of these ingredients and consult with a dermatologist before applying it to their skin.


How Old Should You Be to Use Eye Cream?

Our experts urge Gen Alpha not to use any type of eye cream. Eye cream is typically used to treat or reduce signs of aging like fine lines and dark circles, which don’t usually show up until your 20s. That said, the average age to start using eye cream is in your late 20s, as skin cell turnover starts to decline around this time, leading to thinner skin around the eyes.


How Should Parents Talk About Skincare with Their Kids?

The experts have a few helpful tips for talking to your kids about their skincare routines.

  • Educate them. Teach your kids about skincare and the risks of using specific ingredients/products too soon. “It’s important for parents and children to be educated about specific ingredients and what’s necessary and unnecessary [for their skin,]” says Lee.
  • Listen to their concerns. According to Dr. Barr, it’s important to spark a conversation with your child about their interest in skincare and specific products. “As a parent, helping your child create a healthy skincare routine begins with creating a safe space for them to talk about their concerns and desires,” says Dr. Barr. “They may be seeing all the recommendations to ‘fix’ problems they were told they had (but likely don’t), so it makes sense that it can create feelings of anxiety and worry, which can affect their self-image and self-esteem. They may also just interpret what they’re seeing online as a fun way to connect with their peers.”
  • Create a simple routine with them. Stick with just the basics like a cleanser, moisturizer and sunscreen. Remind them that they’ll have plenty of time to add other products into their routines later.
  • Open a dialogue. “Rather than indulging or denying their requests to purchase these products, consider their requests as an invitation to get curious. Open up a dialogue to better understand their motivation for wanting these products. Once you know their ‘why,’ then you can better determine how you can best support them.”


The Best Skincare for Teens and Tweens

,best skincare brands for teens wonderverse labs foaming cleanserThe Wonderverse Labs

Try: Paw Puff Gentle Foaming Face & Body Wash

1. The Wonderverse Labs

Wonderverse Labs

In 2023, The Wonderverse Labs launched a skincare brand specifically for tweens and teens. Developed by scientists, cosmetic chemists and beauty experts, the brand strives to make gentle products that parents can implement into their children’s skincare routine. Lee recommends starting with this foaming face wash, which contains glycerin and coconut oil that’s non-drying and cleanses the skin without stripping.

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Try: Slam Dunk Hydrating Moisturizer

2. Bubble Skincare


This TikTok-favorite brand has gentle ingredients, a science-backed formula and fun packaging to boot. Bubble Skincare vows to create affordable, high-quality products that are friendly towards young skin. Lee recommends this hydrating moisturizer, which contains aloe leaf juice and hoya lacosuna flower extract to nourish and protect the skin.

Buy It ($16),best skincare for teens roc spfUlta

Try: Barrier Renew AM Moisturizer

3. RoC Skincare


“This is a skincare brand that both mothers and daughters can use. Mom can stick to the retinol-containing products, while the kids can use the brand’s moisturizers and cleansers,” says Dr. Zeichner. The product on the top of his list: The Barrier Renew AM Moisturizer. It has SPF 30 and is formulated with ceramides and prebiotics. It’s lightweight and deeply hydrates the skin.

Buy It ($25),best skincare brands for teens cetaphil moisturizerAmazon

Try: Gentle Clear Mattifying Acne Moisturizer

4. Cetaphil


“Cetaphil is a well-established and well-respected brand with a line of products for acne that includes face and body cleansers, target treatments and moisturizers,” says Dr. Camp. “This mattifying moisturizer can help reduce excess oil and contains salicylic acid to actively treat acne while it moisturizes the skin.”

$11; $7 At Amazon,best skincare brands for teens skinfix gelSephora

Try: Adapinoid Gel

5. SkinFix


According to Dr. Lolis, SkinFix is a great brand for teens and adults. “Their products are clinically tested to be safe and it comes in eco-friendly packaging. But what makes the brand really stand out in my opinion is its focus on maintaining a healthy, strong skin barrier,” she shares. She recommends the Adapinoid Gel, as it fights acne, while repairing the skin barrier and is a gentler alternative to retinoid.

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Try: Corrective Experience Comfort Cream

6. Selfmade


Selfmade wants to bridge the gap between mental and physical care. The brand takes a psychodermatology approach and develops products that keep skincare concerns (like dryness, inflammation and sensitivity) and mental health in mind. Dr. Barr recommends the Corrective Experience Comfort Cream, which soothes and moisturizes the skin. Formulated with hyaluronic acid, niacinamide and cortinhib GTM, the cream is great for dry, itchy or rough skin.

Buy It ($30),best skincare brands for teens twiish bundleTwiish

Try: Clear Skin Bundle

7. Twiissh


In 2023, Twiish launched to address common skincare concerns today teens are dealing with on a daily basis. Developed by a beauty editor, her teenage daughter and a cosmetic chemist, the brand vows to provide effective skincare products, while helping teens find their self-confidence. Dr. Camp suggests trying out the cleanser and spot treatment bundle that both contain gentle ingredients like salicylic acid and colloidal silver. “This combination of products makes taking care of acne easier, which is important for teens who are not used to having to take care of their skin,” he says.

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Try: Renewing SA Cleanser

8. CeraVe


“CeraVe is known for using a nice blend of essential ceramides, which keeps the skin strong, while increasing hydration and moisture levels of the skin. The brand has many different products that are tailored for dry, oily and acne prone skin,” says Dr. Lolis. A popular pick that has garnered over 51,000 5-star reviews is the Renewing SA Cleanser, which has salicylic acid as a key ingredient to gently exfoliate without being too irritating or drying on the skin. It also offers a nice lather and it’s great for all skin types, but is especially well-suited for oily or acne-prone skin.

$16; $12 At Amazon,best skincare brands for teens la roche posay gelUlta

Try: Effaclar Adapalene Gel

9. La Roche-Posay

La Roche-Posay

La Roche-Posay is another OG brand that’s great for all ages and has an extensive line of products that are more affordable and safer for tweens and teens to use when starting their skincare routines. Dr. Camp recommends their adapalene gel that helps clear up blemishes, clogged pores, whiteheads and blackheads. As Dr. Camp explains, “adapalene is an effective treatment for acne blemishes and the longterm use of it may also help address any associated hyperpigmentation.”

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Sol de Janeiro at Ulta Beauty Reviews

brazilian bum bum ASO Mobile 1Paula Boudes,

Body care is a year-round ritual. But we can’t deny that winter weather, in particular, has us optimizing our routines, making sure we’re always doing what’s best for our skin. That’s why we were so energized to hear that the iconic Brazilian Bum Bum Cream from Sol de Janeiro is now at Ulta Beauty—right on cue. So we’re here to spread the news, while convincing anyone who hasn’t hopped on the Bum Bum body care train to join us, ASAP.


The Product in Question:

,Sol de Janeiro

Brazilian Bum Bum Cream

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Why You Should Try It:


Here, a little collection of reviews that encapsulate the “why” behind this body care staple. But before you dive into those, let us relay the facts. This visibly firming body cream smooths and tightens the appearance of skin using caffeine-rich guarana extract, which is also packed with antioxidants. Cupuacu butter brings the deep hydration and fatty acids that are essential for that silky soft feeling (plus it absorbs fast, so you’re never left feeling greasy). Brazil nut oil and acai oil are two other major players in this Brazilian blend, giving skin a healthy glow and helping prevent environmental damage, respectively.

Now, let’s talk scent: It’s good. Pistachio and almond on top, heliotrope and jasmine petals in the middle and vanilla, salted caramel and sandalwood on bottom work together to create Brazilian Bum Bum Cream’s deeply luxurious and satisfying scent that most people simply can’t get enough of.

Finally, Brazilian Bum Bum Cream cartons use 80 percent post-consumer recycled contents, which are manufactured through 100 percent renewable wind power electricity. Meaning, they’re carbon neutral. Used yours up to the last drop? Just buy a refill pod made with 89 percent less plastic.


“My favorite part about this stuff is the subtle glow that it leaves on your skin afterwards.”


“If you’re someone who loves hints of vanilla, some pistachio, some jasmine petal, mi amor, then this Sol de Janeiro Brazilian Bum Bum Cream es para ti.”


“The Bum Bum Cream? Ten out of ten.”


We love that this post-shower one-and-done cream is complimented by a host of washes and spritzes. Because as you just saw, once you experience the scent, you will be hooked. And don’t forget—Sol de Janeiro Brazilian Bum Bum Cream is officially available at Ulta Beauty.

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How to Get Princess Eugenie’s Paris Fashion Week Beauty Look

princess eugenie paris fashion week beauty look heroGetty Images,

We’ve been loving all the celebrity looks coming out of Paris Fashion Week (hello, JLO and Zendaya), but they’re not the only ones turning heads at the designer shows. Princess Eugenie, 33, made a surprise appearance at the Dior Homme Menswear Fall/Winter show on Friday, Jan. 19. She showed off a chic all-black ensemble designed by Fendi and a beauty look we’re dying to try out ourselves.

The makeup artist behind the look, Jessica Bérullier, shared an image on her Instagram and listed all the beauty brands she used so you can easily add them to your own collection. But so enamored were we with the natural-yet-sophisticated makeup, we reached out to Bérullier to get an exclusive on the specific products you’ll need to recreate the royal’s look right at home—from the Dior Rouge Lipstick ($45) to the Armani Foundation ($69).


First things first, what was the inspiration behind the look? “Kim Jones was inspired by the elegance of Ballet dancer Rudolf Nureyev for the Dior Winter 24 collection. It was a sea of classic shades, ballet style slippers, colour block sweaters and twisted silk dancer’s turbans. I wanted Eugenie’s beauty look to harness these classic dance references,” says Bérullier. Keep reading to see the breakdown of the look:

,a photo of armani beauty luminous silk foundationSephora

1. Armani Beauty Luminous Silk Foundation

Armani Beauty

Bérullier prepped the skin using Biologique products before starting on Princess Eugenie’s makeup. She used a combination of Armani Beauty Luminous Silk Foundation ($69) in shade 4.75 and Vita Liberata Beauty Blur CC Cream ($39) in ‘Latte’, which gave Princess Eugenie a glowing comlexion. We like to think the Armani Beauty foundation is a royal staple as it has been known to be a go-to for Meghan Markle as well.

Buy It ($69),a photo of charlotte tilbury paletteCharlotte Tilbury

2. Charlotte Tilbury Filmstar Bronze & Glow Contour Duo

Charlotte Tilbury

Another royal favorite is Charlotte Tilbury, which Bérullier relied on to highlight and contour the princess’s face. She told us the Filmstar Bronze & Glow Contour Duo ($68) was her go-to product to accentuate her features and create a glowy complexion.

Buy It ($42),a photo of dior blushSephora

3. Dior Rosy Glow Blush


You can’t attend a Dior show without wearing some of the brand’s most popular products. Case in point: Dior Rosy Glow Blush ($40). According to Bérullier, she wanted natural glowy skin with a musky rose flushed cheeks. To achieve the flushed look, Princess Eugenie wore shade ‘Rosewood’ on the high points of her face.

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4. Dior On Stage Liquid Eyeliner


The makeup artist also used a combination of Diorshow On Stage Liquid Eyeliner ($34) and MAC Pro Longwear Fluidline in ‘Backtrack’ ($19), as well as L’Oréal Telescopic Mascara ($10), Anastasia Beverly Hills Dipbrow in ‘medium brown’ ($21) and BaeBrow Gel ($20) to set the brows. As she explained, “I did it intentionally on the heavier side just as a performer does with a strong and lifted top liner with lashes to accentuate the eyes.”

Buy It ($34),princess eugenie paris fashion week beauty look diorSephora

5. Dior Rouge Dior Forever Transfer-Proof Lipstick


And the star of the show? The Dior Rouge Lipstick ($45). When asked about the shade in her comment section, Bérullier revealed it was ‘Forever Passionate,’ a bright plum color that definitely brought the whole beauty look together. “I wanted to create a bold wine-colored lip that would mimic the elegance of the plum pieces seen throughout the collection,” she shared.

Buy It ($45) ,

The end result? A gorgeous beauty look we definitely want to try (and we look forward to the royal giving us more beauty inspo in the future).


Princess Eugenie Reveals That She Breaks This Royal Cooking Rule

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Princess Eugenie’s Favorites:

Reformation York Coat

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Elsa Peretti Color by the Yard Necklace

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The 36 Most Flattering Haircuts & Hair Styles for Oval Faces

haircuts for oval faces: priyanka chopra, taylor lashae, miley cyrusGetty Images,

Let’s start with the good news: If you have an oval face shape (that is, it’s equally wide as it is long), you have no shortage of options when it comes to choosing the right haircut. That’s because your oh-so-symmetrical features look good with just about any style. Seriously—consider yourself lucky. Some of us are contending with fiveheads (that’s an XL forehead, mind you) and chipmunk cheeks that belie our age.

Still, no matter your face shape, we understand how daunting it can be to choose a cut you want to commit to (especially when the world is your oyster). This is where we—along with some famous faces you may recognize—come in with some recommendations for the 36 best haircuts for oval faces. Plus, three experts share why these haircuts work and give product recommendations so you can easily style your new look at home.


Meet the Experts

  • Devin Graciano is a hair stylist and head of product development at Goldie Locks, a luxury hair care brand that focuses on moisture and hydration for extensions and natural hair.
  • Shelley Saunders is a seasoned hairstylist who has been in the industry for nearly 30 years. She trained at Jacques Dessange in New York City and traveled to Paris, France, to attend advanced color and cutting classes. Saunders specializes in the French technique for cutting, balayage and heat styling. She owns Shelley Saunders Salon in Pittsburgh, Pennsylvania.
  • Rene Villalta is a stylist at Fabio Scalia Salons in Soho. His previous experience includes styling at New York Fashion Week, MAC Cosmetics and Broadway Bares. At Fabio Scalia, Villalta specializes in curly hairstyles.


The Best Haircut for Your Face Shape

,most flattering haircuts for oval faces jennifer anistonSteve Granitz/Getty Images

1. Long Layers

Take it from the woman who broke the world record for fastest person to reach a million followers on Instagram: There is nothing wrong with adopting a signature cut. Jennifer Aniston’s long, sweeping layers are easy to style and frame her face nicely on either side. “[This style] is a great choice for those with an oval face as it creates dimension and movement, while accentuating the natural symmetry and balanced proportions of the face,” Graciano notes. “I would recommend preparing the hair with a hydrating leave-in conditioner and some hair cream prior to blow drying for a smooth finish.”

,most flattering haircuts for oval faces julia robertsAxelle Bauer Griffin/Getty Images

2. Shoulder-Length Waves

Lobs (long bobs) are definitely one of the most flattering styles to try—especially when they’re paired with a loose, tousled texture as seen on Julia Roberts here. The center part lengthens your face, while the added volume from the waves draws out your cheekbones, creating a nice symmetry overall. “[Shoulder-length waves] give this face shape a soft and textured framing, while highlighting natural contours,” Graciano adds. “Prep the hair with a hydrating leave-in conditioner and a texture-enhancing styling product and diffuse the hair for a soft natural wave.”

,most flattering haircuts for oval faces constance wuStefanie Keenan/Getty Images

3. Full Fringe

A set of blunt bangs works great with oval face shapes (particularly if you have a larger forehead). Customize their thickness to suit your individual texture, but make sure the length sits at or just below your eyebrows for the most flattering effect. “An easy way to change your vibe is to get a full fringe to bring out the eyes, showcasing the balanced bone structure and face shape,” Graciano says. “Prep your hair with your styling products and completely dry your fringe first to prevent any natural parts or whirls that may set if you were to let your hair dry naturally.”

,most flattering haircuts for oval faces rihannaJamie McCarthy/Getty Images

4. Layered Bob

Similar to Roberts’ tousled lob above, this cut is a touch sassier, thanks to its shorter length but is equally flattering on oval-shaped faces. With subtle layers throughout for added movement and choppier ends, this cool shag cut is a great option for ladies with natural waves. Graciano adds, “[It] adds texture, movement and volume, while maintaining a shape that’s not only chic but also versatile. To add or to control texture, use hydrating products (like the Goldie Locks Ultra Hydrating Hair Mask) and prep your strands with a hydrating curl cream that has humectants and emollients in it to set your natural curls without sacrificing on body.”

,haircuts for oval faces: side swept pixie on ginnifer goodwinBarry King/Contributor/Getty Images

5. Side-Swept Pixie

A common fear for women who are considering a pixie cut is that it will make their faces appear too round (which, by the way, is entirely untrue—see Ginnifer Goodwin). For our oval-shaped faces, a pixie cut is a surefire way to show off your facial features nicely. And it’s easy to style—especially when you leave some length on top like Charlize here.

,most flattering haircuts for oval faces lupita nyongoBauer-Griffin/Getty Images

6. Cropped Pixie

“[This is] a striking cut that exudes modernity and confidence but is also a low-maintenance daily style,” Graciano says. “It’s one of my personal favorites—especially for those with natural texture. [That said], this haircut is all about the prep, ensuring you start with a hydrating and UV protecting leave-in conditioner and your choice of styling products to maintain your look all day.” Tip: This is also a great cut for petite ladies, as the shorter length draws your eyes up (and doesn’t weigh down a smaller frame).

,most flattering haircuts for oval faces ashley grahamDimitrios Kambouris/Getty Images

7. Polished Curls

Graciano calls this look “elegant and timeless.” For a classic cut that’s both low-maintenance and easy to style at home, keep the length just below the collarbones but above the chest. “Prior to using any heat on your hair, you’ll want to prep it with a lightweight serum that will help control frizz, heat protect and give a beautiful shine without weighing your hair down,” she advises. Using a large-barreled curling iron (we’d recommend 1.25 to 1.5 inches depending on how thick your hair is), add loose curls throughout the mid-lengths and ends.

,most flattering haircuts for oval faces jennifer lawrenceJeff Spicer/Getty Images

8. Sleek Lob

“[This style is a] stronger statement bob that intentionally shows off your cheekbones and that beautiful jawline,” Graciano notes. Pair it with a center part and have it stop just below your jawline to complement your impeccable bone structure. Option to tuck both sides behind your ears to further open up your face (and keep your hair out of the way). “Style it with a smoothing cream and a hair serum for soft, frizz-free [hair]. [It will also] increase manageability, while [giving your strands some] essential hydration.”

,haircuts for oval faces: lob with side bangs on julianne mooreAnthony Ghnassia/Getty Images

9. Lob With Side-Bangs

Take a page from Julianne Moore’s book and try long, side-swept bangs. Graciano says that this haircut will add a touch of asymmetry and softness to your face, while still framing it to bring out your natural contours. Choose one side (you know, the one you always angle toward the camera when taking photos) and have your stylist cut long bangs in sweeping layers to accentuate your jawline. And when styling at home, Graciano says to “grab a large round brush and use the tension of the brush and your blow dryer to smooth the cuticle down to get a softer, smoother finish.”

,most flattering haircuts for oval faces jessica albaPascal Le Segretain/Getty Images

10. Long Waves

Here’s another cut that will never go out of style: Long, polished waves with soft layers around the face (aka the Jessica Alba). Loose curls soften your features and are easier to execute than you’d think. Graciano advises prepping your hair with a heat protectant before using a medium barrel iron to create loose curls. You can also apply a thickening spray at the roots and blow-dry. To curl, wrap large sections of hair around an iron and let your curls cool for a few minutes before brushing them out to finish.

,most flattering haircuts for oval faces zooey deschanelTommaso Boddi/Getty Images

11. Banged Bob

Zooey Deschanel is no stranger to bangs. In fact, we dare say she is one of the celebrities who is most responsible for popularizing full fringe in the last decade. Whether worn with long, loose curls (à la her 500 Days of Summer look) or a chic and sleek bob, her bangs remain virtually unchanged with tapered ends and a brow-skimming length that always complements her oval face.

“Flipping the head over and hand drying the hair to create natural volume is key to this look,” Saunders explains. “I would then finish styling them with a round brush.” For fringe that doesn’t look overly curled, blow-dry your bangs using a paddle brush (never a round one) and move the hair from one side to the other until they are completely dried.

,most flattering haircuts for oval faces katy perryNeil Mockford/Getty Images

12. Side-Parted Pixie

When Katy Perry first went back to long dark hair, it was hard to imagine—her platinum pixie had suited her features so well. With a deep side part, some longer pieces on top and cropped sides, this cut perfectly frames oval faces and adds volume to straighter strands. When styling it, Saunder’s advice is to keep it simple: “Use a flatiron or a small barrel round brush to create a little pop in the part and give a finished look.”

,most flattering haircuts for oval faces jada pinkett smithRaymond Hall/Getty Images

13. Grown-Out Pixie

When the top starts to get longer, sweep your hair over to one side like Jada Pinkett Smith here, while you transition into your next style. (Or you could rock this length indefinitely because damn if it isn’t cool.) “Having a deep side part accentuates the cheekbones and can be worn messy but still look put together,” Saunders says. Word to the wise: You’ll want to keep your sides and back shorter while you grow things out or things can quickly veer into a mullet territory.

,most flattering haircuts for oval faces natalie portmanRoy Rochlin/Getty Images

14. Wavy Bob

If you do decide to grow out a pixie cut, we recommend trying a wavy bob next. The loose, beachy texture offers a great disguise for uneven ends (which is inevitable when you’re between styles). To get a similar look at home, Saunders suggests misting a texturizing spray on damp strands or applying a little mousse and scrunching to coax out your natural waves. If you have straight hair, use a flatiron to add some bends throughout.

,most flattering haircuts for oval faces emma stoneKarwai Tang/Contributor/Getty Images

15. Shoulder-Skimming Lob

Here’s another (sleek) iteration of the ever-popular lob. If you’re looking to add volume to this haircut, Saunders recommends the Vodana Thermal Brush. Alternately, run a flatiron over your strands (we swear by T3 Lucea 1” Professional Straightening & Styling Flat Iron) and apply some shine serum on the mid-lengths and ends for a lustrous finish. Tip: Massage the serum over your hands first, before applying it to your hair to control the amount that’s being applied. And if you want, take a cue from Emma Stone and add long, blended bangs on one side to soften up your features. “When styling, a blended bang is key to keep it just below the eye to give a soft, sexy look,” she adds.

,most flattering haircuts for oval faces jessica bielGary Gershoff/Getty Images

16. Long Shag

With longer pieces that hit the tops of your cheekbones on either side, the shag cut opens up like a set of drapes that subtly frame your face without getting in the way (in case a full fringe isn’t your cup of tea). To style, Villalta recommends prepping the hair with Kéréstase’s Densimorphose or Mousse Bouffante. “These are great as they will not weigh down the hair and they create wispy textures,” he notes. He then uses this styling brush to create soft waves. “The key is to work vertically: wrap hair at an angle, creating an ‘S’ pattern wave. Set your shapes and let them cool down before finishing.”

,most flattering haircuts for oval faces halle berryGabe Ginsberg/Getty Images

17. Mid Shag

This is similar to Jessica Biel’s cut above, but with a slightly heavier bang on either side and a couple inches shorter. “A heat protectant is always required, so you want to smooth your hair and go in with a hot tool after. Hot rollers are perfect in the mohawk area to create height and movement—set them and forget them!” Tip: Add a blend of highlights around your face to brighten and lowlights throughout to create dimension.

,most flattering haircuts for oval faces jourdan dunnKevin Mazur/Getty Images

18. Angled Lob

Remember when we said the lob is the most flattering cut for anyone? Case in point: It’s a great length for ladies with natural curls because it keeps enough weight in your hair prevent your hair from puffing out (but not so much that it drags down your ringlets). Villalta recommends using a paddle brush to smooth out the cuticles and applying a glycerin product (like Aveda’s Texture Tonic) for added moisture and definition. If you don’t have one already, get thee a diffuser to direct the air flow of your blow-dryer so you can speed up styling without disrupting your curls. If your hair feels too fluffy, Villalta says to, “add more water and products, as saturation is key with curls.” Finish with a light misting of shine spray.

,haircuts for oval faces feathered shagJohn Sciulli/Stringer/Getty Images

19. Feathered Shag

Meet the modern day take on the iconic Farrah Fawcett cut that was all the rage on TikTok a couple years ago. With a side-swept bang (that’s easy to grow out) and feathered layers throughout, the biggest difference in the two styles lies in the texture—which is beachier and looser now, less curled and perfectly coiffed as it once was. “This look takes soft shaping, so you want to create bends in the mid lengths while maintaining a smooth root and straight ends,” Villalta says. “It’s very modern and effortless. Showcase your layers!”

,most flattering haircuts for oval faces alexa chungJackson Lee/Getty Images

20. Shaggy Lob

And we can’t talk about a shag without mentioning Alexa Chung, the British “it” girl who is pretty much the poster child for the cut itself. Worn with a set of curtain bangs and trimmed to a collarbone-skimming length, the look is equal parts edgy and effortless. “With this style, less is definitely more. You want to prime your hair with a sea salt spray before drying,” Villalta advises. “That will add texture to the cuticle and hold shape without weighing down. Diffusing and scrunching the hair to dry is a great way to allow the hair to form these kinds of shapes.”

,haircuts for oval faces: modern mullet on miley cyrusKevin Mazur/Contributor/Getty Images

21. Modern Mullet

The next iteration of the shag is the modern mullet or the “wolf cut”, which features even shorter layers and longer pieces throughout the sides and back. The difference between today’s mullet and those of the ‘80s? The layers, though extreme, blend together, so it doesn’t look like two different haircuts in one. Villalta’s styling notes? “You want to work with free hands with this one! Rough things up. This cut has lots of movement, so use your fingers to play with the hair and sculpt this style.”

,haircuts for oval faces curly pixieIsa Foltin/Getty Images

22. Curly Pixie

For those with loose curls like Audrey Tautou here, a short cut is a style onto itself. “Using your own wave patterns, add more shape with mousses and curl products,” says Villalta. Parting tip: Keep the sides closely cropped and lengthier on top for that effortless swoop over the forehead.

,haircuts for oval faces single lengthMonica Schipper/Getty Images

23. Sleek, Single Length

It doesn’t get any more laidback than a sleek, single-length cut, as seen here on Maitreyi Ramakrishnan. “The lack of layers makes it easier to style so you’re not fighting your texture. I recommend using a smoothing agent—one of my favorite combos would be the Thermique Régénérant Blow Dry Primer and FS Collezione ‘La Sophia’ hairbrush. Whereas most other styles require fairly regular trims or re-layering to keep their shape, this classic ‘do does not. We’re talking one to two visits to your salon a year here.”

,haircuts for oval faces tousled undercutJun Sato/Getty Images

24. The Tousled Undercut

Bravo to ScarJo (and her stylist) for this work of art. The undercut adds structure and style, while the longer, swept over pieces soften things up on top, creating balance both to her features and the cut itself. Villalta also praises this cut’s versatility, noting it can be worn straight, curled, up or down. To style it, he uses a boar bristle brush to dry the roots in their natural direction. “Pomades are also good for this look as they will add hold without disturbing the style.”

,haircuts for oval faces slightly off center partThe Fact/Getty Images

25. Slightly Off-Centered Part

Similar to Ramakrishnan’s sleek look above, but with a slightly off-centered part to boost volume at the roots. (Note: Switching up your part is a great tool to keep in your back pocket when your hair looks flat and you don’t have time to wash it.) “Over time, parts tend to thin and separate, so I almost always switch up the part, as too much tension in one spot over time is never good,” Villalta notes. “I also like to blow dry everything forward and against the [direction of your part]. When pushed back, [you get lots of] volume and allow the hair to fall naturally.” Keep the ends blunt and slightly curled in to get a more polished effect.

,haircuts for oval faces: french bobMarc Piasecki/Contributor/Getty Images

26. French Bob

“Using a French cutting technique to create layers in a chin-length bob will showcase the jawline,” Saunders says of this look, shown on Portuguese actress Maria de Medeiros. To style it, she shares, “I would use a mousse on wet strands. Hand-dry the hair until damp, then use a medium-size round barrel brush with a twirl technique to give it a wispy finish with volume. Add some texture spray for a windblown, sexy effect.”

,haircuts for oval faces: elizabeth olson wispy fringe bangsSantiago Felipe/Contributor/Getty Images

27. Wispy Fringe

If you want to give bangs a go, try a wispy fringe, which can complement hair at various lengths. “Add a peek-a-boo fringe that doesn’t block out your forehead to give a sultry edge to your existing style,” Graciano notes. “This is one of the lowest maintenance bangs you can get for anyone who is curious.” Plus, the style works with all lengths, so whether you’ve got shoulder-length tresses or long locks, you can experiment.

,haircuts for oval faces disconnected layersGotham/Contributor/Getty Images

28. Disconnected Layers

If you want a layered haircut that’s ideal for thick and textured hair, here’s another option. Graciano says that disconnected layers will give your hair a more defined silhouette and body thanks to its softer, longer pieces. “This haircut can be personalized to hit your cheekbones or jawline just perfectly.” To style the cut, just apply a texture spray or cream before blow-drying.

,haircuts for oval faces collarbone bobDimitrios Kambouris/Staff/Getty Images

29. One-Length Collarbone Bob

Sleek and chic, this low-maintenance look is as easy as they come. Plus, you can always add your choice of bangs. “It compliments all key points of the face, eyes, cheekbones and lips, making it a classy style that is always on trend,” Saunders notes. “I highly recommend using a dime sized amount of AZ Smooth Serum before drying this look to create body [without weighing down the hair]. I also would use the Vodana Thermal Brush for styling and to give the bob a smooth finish.”

,haircuts for oval faces: gemma chan wears a below-the-shoulder cut with loose wavesTIZIANA FABI/Contributor/Getty Images

30. Below-the-Shoulder Cut

Saunders recommends pairing this hairstyle with soft curtain bangs to soften your facial features and make your eyes pop. “Subtle layers throughout the hair will give movement,” she says. To style, Saunders uses Kérastase Hair Mousse for bounce and bend, before finishing the look with the Vodana GlamWave curling iron.

,haircuts for oval faces: florence pugh bixie cutDia Dipasupil/Staff/Getty Images

31. The Bixie

Torn between a bob and a pixie? Enter this mashup, which has the choppy pixie vibe with the bob’s versatility. It’s a great option for straight or wavy hair textures. To style it in the morning, Villalta recommends using a paddle brush to dry the roots and perimeters of the hair to tame fly-aways and your roots. Finish with a round brush to create your desired shape.

,haircuts for oval faces: sienna miller sports the beachy, lived-in waves lookGotham/Contributor/Getty Images

32. Lived-In Waves

For a windblown, beachy look, opt for natural waves. This is more so a hairstyle than a cut, so it can work on a variety of hair lengths, layers and textures. “Style with sea salt spray on finer textures (using more product for lived-in textures),” Villalta suggests. “Use a diffuser to dry the hair without having to put too much stress on it, then you can use a hot tool to enhance any pieces wherever needed.”

,haircuts for oval faces: curly french bob on taylor lashaeClaudio Lavenia/Contributor/Getty Images

33. Curly French Bob

For a literal twist on the French bob, just add some curls for extra bounce and volume, as shown on Taylor Lashae. Villalta styles this haircut the same way he does lived-in waves—with sea salt spray and a diffuser before curling the hair around an iron.

,haircuts for oval faces micro bangsAxelle/Bauer-Griffin/Contributor/Getty Images

34. Micro-Bangs

Micro-bangs are best worn by those with straight hair, due to their super short length. Pair them with a bob, lob or long layers to turn any cut into a statement. When styling, Villalta uses a paddle brush. “You want to dry in a flat-wrap motion so the fringe doesn’t curl up,” he explains. “You also want to minimize volume and have them sit as close to the face as possible.”

,haircuts for oval faces: hair extensions on ariana grandeJon Kopaloff/Stringer/Getty Images

35. Extensions

Extensions can add volume and length to your existing hair, while also covering up any split ends or sparse patches. To style, Villalta suggests priming the hair with a heat protectant before rough-drying the roots and bonds where the extensions meet your natural hair. Then, carefully brush out the rest of your natural hair.

,haircuts for oval faces a photo of hailey bieberNeil Mockford/Getty Images

36. Strong Bob

Hailey Bieber’s now-signature bob is straight, blunt and structured. To get the look, ask your stylist to cut your hair into a square shape, all one length. (A tip for customizing the bob: Point cutting will add a slight texture to it, whereas cutting straight across will give you blunt ends.)


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Can I Use Castor Oil for Hair Growth? A Dermatologist Weighs In

Castor Oil for Hair Growth a woman applying oil to her scalpMariia Siurtukova/Getty Images,

Fact: The internet loves castor oil. A quick search of the words will yield millions of results, ranging from fervent Reddit threads to DIY recipes on Pinterest boards and beauty blogs from all corners of the world swearing by its ability to grow lush, long hair—and fast!

Based on the reviews (and some pretty convincing before and after photos), we were ready to promptly pour a large bottle of the stuff on our heads and let it work its purported magic, but we thought it would be wise to vet this beloved ingredient by some experts first.


Meet the Experts

  • Dr. Sheel Desai Solomon is a board-certified dermatologist at Preston Dermatology and Skin Surgery in North Carolina. Prior to founding her own practice, she served as assistant professor in the department of dermatology at Duke University Hospital. She is a member of the American Board of Dermatology, American Academy of Dermatology, North Carolina Dermatology Association, American Society for Dermatologic Surgery and the American Society For Laser Medicine & Surgery.
  • Kim Kimble is a celebrity hairstylist and founder of Kim Kimble Hair Care. Her work has been featured in everything from Euphoria, where she served as the hair-department lead to some of Beyoncé’s most iconic performances, including the “Crazy In Love” music video and her Coachella performance. She has also styled celebrities like Gabrielle Union, the Williams sisters, Kerry Washington, Tariji P. Henson and Zendaya.


Why Is Castor Oil So Popular?

“Women account for 40 percent of Americans who are struggling with hair thinning or loss,” says Dr. Solomon. “And because the options for treating this issue are often very costly, it is completely understandable why many women seek out natural remedies such as castor oil.”

Glad we’re on the same page, here, doc, but give it to us straight…


Does Castor Oil Actually Help with Hair Growth?

Not really—at least not directly or on its own. “Scientific evidence surrounding castor oil for hair growth is lacking,” says Dr. Solomon. The good news, she assures us, is that it does not have any harmful effects and can “enhance and increase the absorption and effectiveness of other products,” which can in turn provide “fertile ground” for hair to grow. So again, to be crystal clear, castor oil does not cause new hair growth on its own. However, incorporating it into your routine can help create a healthier environment for hair to grow.


How Is Using Castor Oil Beneficial and What Makes It a Better Option Than, Say, Coconut Oil?

For starters, it’s incredibly moisturizing. Castor oil is loaded with fatty acids and antioxidants, which makes it a great treatment for dry or brittle strands. Well-conditioned strands equal more flexibility, and more flexibility means your hair will be less likely to snag or split. The extra shine is an added bonus.

It also has naturally antibacterial and antifungal properties that can help soothe an itchy scalp and reduce dandruff—especially when paired with a nice in-shower massage to boost circulation.

The most distinguishing characteristic of castor oil (over coconut or jojoba, which are two other commonly used ingredients in DIY hair remedies) is its dense and slightly sticky texture. By far the thickest of the bunch, a little dab of castor oil goes a much longer way than its counterparts.


What Should I Look for in Castor Oil?

We’d recommend looking for one that’s cold-pressed and organic, as any pesticides or GMOs could potentially increase the chances of irritation. Plus, a cold-pressed extraction ensures that you’re getting the purest and highest quality form of castor oil from the seeds since there are no chemicals or heat involved in the process.


How Often Should I Use Castor Oil in My Hair?

Before you go and get your scalp massage on, Dr. Solomon has a quick word of advice: “As with any new product you’re introducing into your regimen, test a tiny amount on your inner arm for 24 hours first to make sure your skin doesn’t have an adverse or allergic reaction. While it’s rare, some people do experience irritation from castor oil.”

If you’ve passed the patch test, Kimble suggests using castor oil as a pre-shampoo treatment. “Depending on your hair type and how often you wash your hair, you can use castor oil once or twice a week,” she says.

Simply work a few drops evenly through your scalp and strands and leave it in for about 20 to 30 minutes. Kimble cautions that if you have thinner hair, you should use the product sparingly, as it can weigh down your roots. On that note, make sure to shampoo thoroughly, so no residue remains (which is especially important if your hair tends to get greasy easily).


As anyone who has experienced hair loss knows, it can be isolating and overwhelming when you’re going through it, but you’re definitely not alone. (Recall the statistic about 40 percent of women?) It also helps that we have so many more resources and options for treatment than ever before—castor oil and beyond.


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The 5 Best Castor Oil Products to Shop Now

,castor oil for hair growth pura d or organic jamaican black castor oil1Amazon

1. Pura D’or Organic Jamaican Black Castor Oil

Pura D’Or

This bestselling oil checks all the boxes: clean ingredients, good value and, most importantly, it’s effective. It’s also multi-functional. In addition to your scalp and hairline, you can use the oil on your skin, lashes and eyebrows. To that end, we especially like that it comes with two smaller tubes that include a small, liner brush and a spoolie respectively for easy application to the eyelids and brows.

$16 at Amazon,castor oil for hair growth kate blanc cosmetics castor oil2Amazon

2. Kate Blanc Cosmetics Castor Oil

Kate Blanc Cosmetics

Kate Blanc Cosmetics Castor Oil is a triple-threat. In addition to encouraging new growth around a skimpy hairline or a widening part, it’s also great for treating dry ends and flaky scalps. Heck, the certified organic oil works wonders on rough heels and dry elbows, too. A few drops is all you’ll need to get ample moisture wherever you need it most.

$10 at Amazon,castor oil for hair growth Briogeo Curl Charisma Organic   Cold-Pressed 100% Castor Oil: a bottle of castor oilAmazon

3. Briogeo Curl Charisma Organic Cold-Pressed 100% Castor Oil


In addition to nurturing your scalp and encouraging new hair growth, this pick from cult-favorite hair care brand Briogeo is great for styling curls. Massage a few drops into damp hair (or mix some in with your styling cream) to reduce frizz and add shine as it dries. Because as any curly-haired gal will tell ya: More moisture equals more defined curls. For a deeper treatment, we recommend pairing the oil with a scalp massager to really work it in before you shampoo.

$26 at Amazon,castor oil for hair growth aria starr cold pressed 100 pure castor oilAmazon

4. Aria Starr Cold Pressed 100% Pure Castor Oil

Aria Starr

If you’re looking to get the most bang for your buck, this jumbo-sized bottle is a solid choice. Clocking in at 16 ounces and featuring a handy pump top applicator, you’ll have plenty of unrefined, cold-pressed castor oil goodness to last you for a long, long time. Not to mention it’s easier to dole out the appropriate amount to hydrate, say, your parched legs after a shower. (Tip: Mix in a few drops of another scalp-friendly oil like tea tree or peppermint before applying it to your head for an added zing and refreshing scent.)

$20 at Amazon,castor oil for hair growth sky organics organic castor oilAmazon

5. Sky Organics Organic Castor Oil

Sky Organics

Rounding out the list is this fan favorite from Sky Organics. The certified organic formula has been shown to help with regrowth after stress or trauma (i.e., postpartum hair loss). It also works with all hair textures. Whether you have stick straight strands or coily twists, your hair and scalp will become much more manageable and healthier with regular use.

$25 at AmazonRELATED

The Best Hair Oils for Every Hair Type

60 Black-Owned Fashion & Beauty Brands to Shop in 2024

a collage of black owned fashion and beauty brands on a blue backgroundPaula Boudes/PureWow,

While February is Black History Month, you can celebrate and buy from Black-owned businesses today, tomorrow and always. Ready to spend your coins? We compiled an extensive list of beauty and fashions brands to support. From big brands like Fenty Beauty and Oui The People to newer ones like Ami Colě and Ada & Edith, we got you covered.

Stop by your local retailers (aka Target, Ulta and Sephora) to check out some of these Black-owned brands. We also made it easier to shop online with our favorite picks from each brand. Whether you’re looking for a new foundation, a pair of heels or a soothing serum, here are 60 Black-owned fashion and beauty brands to shop now.

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1. Danessa Myricks Beauty

As a self-taught makeup artist, Danessa Myricks was never afraid to experiment with different looks and teach others her techniques. But after years in the beauty industry, she decided to take things one step further by launching her own brand that features multifunctional and inclusive products. “When I launched my own brand, I knew I didn’t want to do what everyone else was doing,” she stated on her site. “I wanted every person to feel like they had found a brand that represented them and gave them the freedom to enjoy makeup.”

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Yummy Skin Blurring Balm Powder

black owned fashion and beauty brands danessa myricks beauty balm powder$36Buy It

Colorfix Cream Pigment

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2. The Lip Bar

The Lip Bar is ready to change your perception of beauty. Since 2012, the brand has provided vegan and cruelty-free products. Aside from using fewer chemical ingredients, they also focus on virtual try-ons and tutorials for all skin tones and types. Despite being rejected on the hit TV show Shark Tank, the beauty company continues to provide eye, lip and face products in over 1,000 stores across the country.

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Just A Tint Moisturizer

black owned fashion and beauty brands the lip bar tinted moisturizer$17Buy It

Nonstop Liquid Matte

black owned fashion and beauty brands the lip bar lipstick$14Buy ItMore Products,

3. Black Opal Beauty

One of the OG beauty brands on the market, Black Opal Beauty has been making cosmetics and skincare for over 25 years. The cruelty-free brand has everything from foundations with SPF to brightening concealers (with vitamin A, C and E) to complete your look. Did we mention everything is under $15?!

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True Color Stick Foundation

black owned fashion and beauty brands blk opl foundation$14Buy It

Total Coverage Concealer

black owned fashion and beauty brands blk opl concealer$13Buy ItMore Products,

4. Fenty Beauty

In 2017, Rihanna’s beauty brand set a new industry standard for inclusivity when it launched its Pro Filt’R Foundation with 50 shades. Since then, Fenty Beauty has branched out to include concealers, liners, setting powders, you name it for all skin tones to try out.

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Pro Filt’r Liquid Foundation

black owned fashion and beauty brands fenty beauty foundation$40Buy It

Gloss Bomb Lip Luminizer

black owned fashion and beauty brands fenty beauty lip gloss$21Buy ItMore Products,

5. Maréna Beauté

Diarry Maréna has one goal and one goal only—to create makeup for women of color, especially darker skin tones. Her blush and bronzer palettes speak for themselves featuring nude and bold colors to compliment dark complexions.

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Rouge Tarou Nude Lipstick

black owned fashion and beauty brands marena beaute lipstick$24Buy It

Tarou Bronzer

black owned fashion and beauty brands marena beaute bronzer$39Buy ItMore Products,

6. Ace Beauté

The motto of Ace Beauté is “beauty for all,” which explains why their vibrant, highly pigmented eyeshadow palettes are made to flatter every skin tone. The brand also offer bold lipsticks and radiant bronzers, too. And if you’re in the market for lashes, they have a wide selection of falsies for any occasion.

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Paradise Blush Palette

black owned fashion and beauty brands ace beaute blush$36Buy It

Oceanic Palette

black owned fashion and beauty brands ace beaute eyeshadow palette$39; $30Buy ItMore Products,

7. Beauty Bakerie

After her fight with breast cancer, Cashmere Nicole vowed to develop products with high-quality and healthy ingredients. Beauty Bakerie is not only inclusive but cruelty-free. If you have a sweet tooth, you’ll enjoy the packaging and the fun names for each product. Plus, it’s one of the few brands that put forth their support for causes such as the Black Lives Matter movement, The Muslim Ban and beyond.

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Face Flour Baking Powder

black owned fashion and beauty brands beauty bakerie baking powder$24Buy It

Coffee & Cocoa Bronzer Palette

black owned fashion and beauty brands beauty bakerie bronzer$27; $13Buy ItMore Products,

8. Mischo Beauty

While pregnant, Kitiya Mischo King had a tough time finding non-toxic and harmless polish, so she decided to create her own. Mischo Beauty is vegan-friendly, cruelty-free and an overall clean beauty choice if you’re looking to add a splash of color to your nails. The line has over 20 shades including a top coat, a cuticle oil and a glass nail file.

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Nail Lacquer

black owned fashion and beauty brands mischo beauty$21Buy It

Top Coat

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9. Juvia’s Place

Juvia’s Place is all about celebrating royals and rebels from African kingdoms. Whether you reach for a palette or a highlighter, expect some vibrant and pigmented colors. If bold looks are your thing, unleash your inner Queen and try a few colors together.

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I Am Magic Foundation

black owned fashion and beauty brands juvias place foundation$22; $15Buy It

The Warrior Eyeshadow Palette

black owned fashion and beauty brands juvias place palette$20Buy ItMore Products,

10. LYS Beauty

If you’re searching for a clean makeup brand that’s formulated with skincare ingredients and offers inclusive shade ranges, then LYS Beauty should be on your radar. Professional makeup artist and founder Tisha Thompson’s core mission is to create products that are free from toxic ingredients and targets skin concerns like hyperpigmentation, while being accessible for all skin tones. Known as the first Black-owned clean makeup brand at Sephora, you’ll find everything from blushes to foundations—all under $30, too.

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Higher Standard Cream Blush

black owned fashion and beauty brands lys beauty blush$18Buy It

Triple Fix Brightening Concealer

black owned fashion and beauty brands lys beauty concealer$19Buy ItMore Products,

11. Pat McGrath Labs

There’s no question that Pat McGrath is a pioneer of inclusive makeup, especially for Black women. Seriously, even Queen Elizabeth herself honored her as a Dame, which made McGrath the first makeup artist to hold the title. Since 2006, her eponymous beauty brand has been worn in over 60 fashion shows, breaking sales records for her vibrant palettes, lipsticks and foundations.

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Mothership V Eyeshadow Palette

black owned fashion and beauty brands pat mcgrath labs$128Buy It

Skin Fetish: Divine Powder Blush

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12. Ami Colě

As stated on their site, this clean beauty brand was created “for us, by us.” Founder Diarrha Ndiaye launched Ami Colě (pronounced ah-me co-lay) to cater specifically to melanin-rich skin. Whether you’re looking for a skin tint, a creamy multi-stick or a lip oil, the brand’s offerings are inclusive of all skin tones. Plus, each product features natural ingredients (like baobab seed oil, passionfruit oil and camellia oil) to nourish the skin.

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Desert Date Cream Multistick

black owned fashion and beauty brands ami cole$22Buy It

Lip Treatment Oil

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13. Fashion Fair

In 1973, Fashion Fair became the first international cosmetics brand cater to darker skin tones. While they sadly filed for bankruptcy in 2019, they made a comeback three years later with a new design and a change in management. 51 years later, the brand is now being overseen by leading dermatologist Dr. Caroline Robinson and celebrity makeup artist Sam Fine. To date, they’ve launched foundations, lipsticks, setting powders and more.

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Iconic Lipstick

black owned fashion and beauty brands fashion fair$28Buy It

Crème to Powder Skin Foundation

black owned fashion and beauty brands fashion fair foundation$39Buy ItMore Products,

14. Stay Golden Cosmetics

If you want to add more shimmer to your life, Stay Golden Cosmetics has you covered. The beauty brand is famous for its Glitter Lip Kit, which includes a small pot of glitter, lip liner, a matching gloss and a dual-tip applicator to give you long-wearing sparkly lips that are transfer- and smudge-proof. Throughout the line, you’ll also find bold lipsticks and shimmery eyeshadows to create more glam looks fit for any special occasion.

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Baeby Glitter Lip Kit

black owned fashion and beauty brands stay golden cosmetics glitter lip kit$23Buy It

Sunkissed Lit Lidz

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15. Undefined Beauty

Undefined Beauty’s mission is to democratize beauty for all. To that end, the brand relies on making wellness and skincare more accessible through plant-based ingredients, sustainable sources and affordable prices. While the message is to open the beauty world for everyone and create new fans of clean beauty, they also fight to develop products to repair, refresh and restore the skin. Per example, the R&R Sun Serum contains eight natural botanicals including jojoba, sunflower and rosemary oil.

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R&R Sun Serum

black owned fashion and beauty brands undefined beauty sun serum$28Buy It

R&R Day Serum

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16. Scotch Porter

CEO Calvin Quallis launched Scotch Porter as a way for people to feel their best at the barbershop (and at home). As Quallis states on the brand’s website, “We develop products to enhance the everyday guy’s experience.” After opening a shop in his neighborhood, he began to experiment with natural ingredients that catered to his customers’ needs. From beard care to haircare, each grooming line is formulated with white willow bark, turmeric root and kale protein, to clean, nourish and moisturize—regardless if you have a coarse beard, oily skin or frizzy locks.

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Beard Balm

black owned fashion and beauty brands scotch porter beard balm$15Buy It

Leave-In Beard Conditioner

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17. Ornami

Who knew a skincare brand could be inspired by a breakup? Through heartbreak, founder Yewande Masi found happiness in her skincare and community. Ornami was launched as a way to practice better self-care and self-love. The brand is all about “finding happiness as a process of elimination.” In this case, that means removing any toxic ingredients that can hinder your health (both physically and mentally). The skincare brand offers body and self-care products, as well as bundles for you and your bestie to enjoy.

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Bestie Combo

black owned fashion and beauty brands ornami bestie combo$50Buy It

‘Let That Mango’ Body Butter

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18. Kadalys

Owner Shirley Billot grew up immersed in traditional Caribbean medicine. A core ingredient used throughout her childhood was the banana tree plant, which has a host of health benefits that includes improving moisture, reducing the appearance of fine lines and wrinkles and promoting digestive health. The plant, along with her Creole background, led to the eventual creation of Kadalys in 2012. Since launching, the natural skincare brand continues to be a staple for eco-conscious users of all skin types and tones.

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Pure Melt Cleansing Gel

black owned fashion and beauty brands kadalys cleansing oil$41; $39Buy It

Radiance Precious Oil

black owned fashion and beauty brands kadalys oil$40Buy ItMore Products,

19. Black Girl Sunscreen

Black Girl Sunscreen was formulated for melanin skin in mind. It contains no harmful ingredients and is infused with jojoba and avocado oil. The brand’s most popular product is the moisturizing sunscreen lotion, which has 30 SPF and goes on completely sheer (so no white casing). You’ll also find a matte version and even sun protection products for the kiddos.

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Sunscreen Lotion

black owned fashion and beauty brands black girl sunscreen$16Buy It

Make It Matte Sunscreen

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20. Hyper Skin

Desiree Verdejo created Hyper Skin while she was pregnant and dealing with hormonal breakouts—the treatment she needed didn’t seem to exist, thus leading her to create a serum that actually worked. The brand’s vitamin C serum claims to smooth texture and reduce the appearance of scars and dark marks—thanks to its powerful natural and clean ingredients.

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Vitamin C Serum

black owned fashion and beauty brands hyper skin serum$58Buy It

Gentle Gel Cleanser

black owned fashion and beauty brands hyper skin cleanser$28Buy ItMore Products,

21. Rosen Skincare

Founder Jamika Martin vowed to create clean skincare to combat acne-prone skin and Rosen Skincare was born. All their products include non-toxic ingredients to soothe, improve and reduce the appearance of blemishes.

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Tropics Moisturizer

black owned fashion and beauty rosen moisturizer$20Buy It

Super Smoothie Cleanser

black owned fashion and beauty rosen cleanse$18Buy ItMore Products,

22. Beneath Your Mask

After her lupus diagnosis, Beneath Your Mask founder Dana created a collection that nourishes, heals and refreshes the skin. Whether it’s her popular soufflé or serums (which work on the skin and hair), each product has natural ingredients for all skin types. BTW, Gabrielle Union is a huge fan of the clean beauty brand.

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Heal Skin Soufflé

black owned fashion and beauty brands beneath your mask souffle$80Buy It

Nourish Skin and Hair Serum

black owned fashion and beauty brands beneath your mask serum$60Buy ItMore Products,

23. Topicals

Whether you have dry, sensitive or acne-prone skin, Topicals has a few options to help you out. From its hydrating mask to its brightening gel, the skincare brand is looking to combat itchiness, flakiness and stressed-out skin. Plus the packaging immediately pulls you in (and looks pretty good next to your other products).

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Faded Serum

black owned fashion and beauty brands topicals serum$38Buy It

Like Butter Moisturizer

black owned fashion and beauty brands topicals mask$34Buy ItMore Products,

24. Oui The People

Oui The People is all about nourishing the body (and upgrading your shaving day). This beauty brand has everything you need for pre- and post-shaving—down to their gold (or rose gold) safety razors. Say goodbye to pesky razor bumps.

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Melting Body Balm

black owned fashion and beauty brands oui the people body balm$75; $45Buy It

Rose Gold Razor

black owned fashion and beauty brands oui the people razor$85; $55Buy ItMore Products,

25. Buttah Skin

Model, actor and recording artist Dorion Renaud added CEO to his resume. Enter Buttah Skin—a skincare brand that focuses on helping dry, oily and sensitive skin. His products targets the face and body for men and women alike to smooth, protect and renew melanin skin.

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Rosewater Toner

black owned fashion and beauty brands buttah skin toner$21Buy It

Gel-Cream Moisturizer

black owned fashion and beauty brands buttah skin moisturizer$21Buy ItMore Products,

26. Dehiya Beauty

Dehiya is named after the fearless female warrior who ruled Northern Africa in the 8th century. Founder Dr. Mia Chae Reddy was inspired by Moroccan folk beauty to create this vegan, plant-based, all-natural and affordable skincare line for modern women.

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Mihakka Trio

black owned fashion and beauty brands dehiya beauty mihakka$48Buy It

Mami Wata Milk Jelly Drops

black owned fashion and beauty brands dehiya beauty hydra milk$78; $55Buy ItMore Products,

27. Eadem

EADEM stands for “same or all.” The skincare brand’s core mission is to cater to the skincare needs of all women of color. Founders Marie Kouadio and Alice Lin work with chemists and dermatologists (who are all WOC, btw) to develop clean and inclusive offerings like their buzzy serum—the Milk Marvel.

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Cloud Cushion Plush Moisturizer

black owned fashion and beauty brands eadem moisturizer$68Buy It

Milk Marvel Serum

black owned fashion and beauty brands eadem$68Buy ItMore Products,

28. AbsoluteJOI

If you’re searching for a skincare brand that’s created and backed by a professional, look no further than AbsoluteJOI. Founder and physician, Dr. Anne Beal, developed this brand to target specific skincare concerns (i.e, hyperpigmentation, dullness and wrinkles) using gentle ingredients that are safe to use on sensitive skin like jojoba oil, vitamin C and hyaluronic acid. As Dr. Beal states on the brand’s site, “Our mantra for healthy skin is simple: work with your skin, not against it.”

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Retinol Plus Vitamin C Night Oil

black owned fashion and beauty brands absolute joi night oil$64Buy It

Dark Circle Eye Cream

black owned fashion and beauty brands absolute joi eye cream$36Buy ItMore Products,

29. KNC Beauty

After a trip to Tokyo, founder Kristen Noel Crawley was inspired to create a line of natural lip masks. The popular product contains all-natural ingredients (like shea butter and marula oil) and a collagen-infused formula that has everyone from Emma Stone to Kim Kardashian rocking it on their pout. Since launching in 2016, the brand has expanded to offer lip scrubs, face masks and eye patches to complete your skincare routine.

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All Natural Collagen Infused Lip Mask

black owned fashion and beauty brands knc beauty$25Buy It

The Big Set Face Mask Set

black owned fashion and beauty brands knc beauty face mask$28Buy ItMore Products,

30. Proudly

In 2022, Gabrielle Union and Dwayne Wade teamed up to create Proudly, a skincare brand for kids. Co-designed with a dermatologist, the company strives to nourish melanated skin that’s “created for us and by us.” Whether you’re looking for a moisturizing balm, a soothing diaper cream or gentle baby wipes, Proudly has you covered.

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Soft & Absorbent Diapers

black owned fashion and beauty brands proudly diapers$18Buy It

Baby All Over Balm

black owned fashion and beauty brands proudly balm$9Buy ItMore Products,



31. Silver And Riley

Inspired by founder Lola Banjo’s weekly travels to work and her extensive trips around the world, Banjo created the functional yet stylish bag line we love today. Silver and Riley’s luxury items are for the busy commuters and adventurers of the world. From duffle bags to leather totes, each carryall is made with calf or cowhide leather in a variety of colors to match any outfit.

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Cylinder Bucket Bag

black owned fashion and beauty brands silver and riley bucket bag$495Buy It

Classic New Yorker Bag

black owned fashion and beauty brands silver and riley new yorker$1095Buy ItMore Products,

32. Ten Wilde

Ten Wilde reflects founder Tenisha Wilde’s personal style and travels over the years. Since 2016, the brand has offered gold jewelry that’s trendy, versatile and minimalistic. From hoops to necklaces and waist chains, expect timeless pieces that work for any occasion. It’s no wonder celebs and influencers like Vanessa Hudgens, Shanina Shaik and Emma Chamberlain are big fans of the brand.

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Amalfi Hoops

black owned fashion and beauty brands ten wilde amalfi hoops$35Buy It

Medallion Pearl Necklace

black owned fashion and beauty brands ten wilde necklace$86Buy ItMore Products,

33. Kendall Miles

Kendall Miles believes Black women deserve luxury, too. This is why her footwear brand creates luxe, functional pieces that focus on empowering the person rocking the shoe. With a team made up of Black women, this nine-year-old company offers pumps, mules and booties, to name a few options. Plus, it partners solely with family-owned vendors that use ethically-sourced and sustainable leather, fur and hardware.

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Posh Mule

black owned fashion and beauty brands kendall miles$495; $297Buy It

Attitude Thigh High Boots

black owned fashion and beauty brands kendall miles thigh high boots$1295; $648Buy ItMore Products,

34. Arch

In 2018, creator Jazmin Veney was ready to make a mark in the shoe industry. Enter ARCH, which encourages customers to “unleash their power” with luxurious, stylish and affordable pieces. The most popular picks are the ‘Moscow mules’ (a velvety platform heel) and the plush cowgirl slippers seen all over Insta.

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Lovestruck Heels

black owned fashion and beauty brands arch heels$225Buy It

Moscow Mule

black owned fashion and beauty brands arch mules$160; $100Buy ItMore Products,

35. V. Bellan

This Brooklyn-based brand creates gender-neutral jewelry—all handcrafted in the Big Apple. From rings to necklaces (and even jewelry for kids), each gold or sterling silver piece can upgrade any look. Plus, you have the option to personalize your jewelry to make it uniquely yours (or surprise a special someone).

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Mini Circle Pendant Necklace

black owned fashion and beauty brands v bellan necklace$495Buy It

Square Signet

black owned fashion and beauty brands v bellan signet ring$850Buy ItMore Products,

36. Telfar

Telfar Clemens is a self-taught designer whose clothing and accessories have been described as a “symbol of group identity for young, creative New Yorkers, especially queer people and people of color,” according to The Cut. When we say his iconic Shopping Bag sells out fast, we mean fast. Dubbed the “Bushwick Birkin,” the only way to snag an exclusive bag is by signing up for his mailing list and being the first to know when a new line has launched.

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UGG x Telfar Large Shopper

black owned fashion and beauty brands telfar$420Buy It

Puffer Shopper Bag

black owned fashion and beauty brands telfar puffer bag$200Buy ItMore Products,

37. Oma The Label

From statement-making jewelry to everyday wardrobe essentials that take you from day to night, Oma the Label strikes the ideal balance between sexy and sweet. And the brand’s Instagram is here to inspire you whether you’re sitting on the couch or getting ready to go out.

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The Bente Hoops

black owned fashion and beauty brands oma the label hoops$39Buy It

The Abma Hoops

black owned fashion and beauty brands oma the label amba hoops$59Buy ItMore Products,

38. Zou Xou

We can all agree that our shoes should be stylish but well-made, unfussy but statement-making. That’s why Katherine Theobalds started producing shoes in Argentina and launched Zou Xou. She uses traditional techniques to create sandals, flats and heels that every woman would want in her closet.

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black owned fashion and beauty brands zou xou mules$254Buy It

Eugenia Flat

black owned fashion and beauty brands zou xou flats$268Buy ItMore Products,

39. Auvere

If you’re in the market for a luxury find, look no further than Auvere. Gina Feldman Love combined traditional craftsmanship and high-karat gold (we’re talking 22K and 24K) to create a line of high-quality jewelry. From pendants to rings, the NYC-based brand has a piece for everyone.

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Double X Ring

black owned fashion and beauty brands auvere ring$1100Buy It

Linear Threader Earrings

black owned fashion and beauty brands auvere earrings$600Buy ItMore Products,

40. Harwell Godfrey

Designer Lauren Harwell Godfrey developed a jewelry line that combines art and tradition with healing energy in mind. Each piece is handcrafted to include colorful styles, and celebs like Hilary Swank, Cynthia Erivo and Meena Harris can’t get enough of them. Plus, when you buy her heart pendants, all proceeds go to NAACP or World Central Kitchen.

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Sapphire and Malachite Necklace

black owned fashion and beauty brands harwell godfrey necklace$8550Buy It

Multi-Stone Necklace

black owned fashion and beauty brands harwell godfrey multistone necklace$12545Buy ItMore Products,

41. Brother Vellies

If you want your shoes to make a statement and Brother Vellies has you covered. Founder Aurora James uses traditional African design practices and techniques to produce luxe pieces that will make you feel like you’re walking the runway. Whether you’re in need of new black heels or boots for the winter, make room in your closet for your new fave pair.

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Bike Shoe

black owned fashion and beauty brands brother vellies$495Buy It

Stell Mule

black owned fashion and beauty brands brother vellies heels$730Buy ItMore Products,

42. Deseri

Founder Deseri Kelley received her first designer bag at nine years old and the rest was history. After years of growing her personal collection, she launched her own brand in 2022. Deseri offers high-quality luxury bags for the fashionista (and traveling go-getter) in mind. Every bag is handmade in Spain with select local and Italian leathers to give them a timeless style.

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Structured Tote

black owned fashion and beauty brands deseri tote$695Buy It

Maya Leather Tote

black owned fashion and beauty brands deseri maya$695Buy ItMore Products,



43. Nubian Skin

Lingerie and hosiery shouldn’t come in one shade. Which is why Ada Hassan decided to create Nubian Skin—an inclusive brand that celebrates ALL skin tones. From bras to pantyhose (to even swimwear), they offer nude options for Black and Brown women. Plus, they’ve expanded to include menswear too.

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Naked Perfect Thong

black owned fashion and beauty brands nubian skin thong$28Buy It

Naked Bra

black owned fashion and beauty brands nubian skin bra$79Buy ItMore Products,

44. Nude Barre

For years, former Knicks City dancer Erin Carpenter had a hard time finding hosiery that matched her skin tone. So Carpenter decided to make her own inclusive line (and put dying her tights to rest). Nude Barre has a collection of intimates that range in 12 different shades to wear daily and give you complete coverage.

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Seamless Bikini

black owned fashion and beauty brands nude barre seamless bikini$24Buy It

6 PM Tights

black owned fashion and beauty brands nude barre$35Buy ItMore Products,

45. Anya Lust

In 2015, Anya Lust was launched with the goal to “divulge your fantasies and build confidence in the lingerie that you wear.” The name (which is short for Anyanwu) is inspired by the Nigerian sun goddess and founder Krystle Kotara’s culture, which is shown throughout the brand’s luxurious designs filled with lace, silk and everything in between.

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Isabelle Ivory Robe

black owned fashion and beauty brands anya lust robe$580Buy It

Primavera Lingerie Set

black owned fashion and beauty brands anya lust set$489Buy ItMore Products,

46. Je Mérite

Tamara Charese used her 20 years of experience in the fashion space to launch Je Mérite (which means “I deserve” in French). Inspired by her mother and grandmother, who were both seamstresses, Charese designs her own garments right in the Bronx, incorporating materials from local vendors in the NYC area. As stated on her site, “Je Mérite is a capsule collection of classic pieces for every closet that flatter a wide range of body shapes with superior comfort and finish.”

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Silk Wrap Robe

black owned fashion and beauty brands je merite$285Buy It

Silk Velvet Chemise

black owned fashion and beauty brands je merite dress$325Buy ItMore Products,



47. BFyne

Nigerian fashion designer Buki Ade is changing the swimsuit game. Inspired by her Nigerian roots and the lack of diversity in the industry, BFyne has flourished by highlighting Afrocentric designs. Since 2013, the brand has expanded to include clothing like dresses, cover-ups and accessories with traditional prints and patterns.

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Dita Swimsuit

black owned fashion and beauty brands bfyne swimsuit$140; $42Buy It

A’Mei Swimsuit

black owned fashion and beauty brands bfyne two piece$100; $30Buy ItMore Products,

48. Phenomenal

Phenomenal rose in popularity for their blend of fashion and social activism. The launch of their “Black Lives Matter” sweatshirt alone sold over 1,000 pieces in 24 hours. Founded by Meena Harris, the brand has uplifting and deep messages in regard to important issues such as race and climate change. Even celebs like Kerry Washington, Jessica Alba and Serena Williams can be seen rocking a piece.

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Black Lives Matter Sweatshirt

black owned fashion and beauty brands phenomenal sweatshirt$50Buy It

Phenomenal Woman T-Shirt

black owned fashion and beauty brands phenomenal shirt$35Buy ItMore Products,

49. Daily Paper

This Amsterdam-based fashion brand combines African culture with contemporary designs. Daily Paper has ready-to-wear clothes and accessories for any occasion (whether you’re heading to brunch or getting ready for a Zoom meeting).

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Icing Yellow Erib Tank Dress

black owned fashion and beauty brands daily paper$80Buy It

Black Escoach Coat

black owned fashion and beauty brands daily paper jacket$145Buy ItMore Products,

50. Christopher John Rogers

Perhaps one of the buzziest names in fashion, Christopher John Rogers has been delivering old-school glamour to red carpets and closets, with color, drama, joy and all the emotions that getting dressed should bring. Celebs like Viola Davis, Tracee Ellis Ross, Quinta Brunson and Gabrielle Union are constantly rocking staples from his collections.

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Striped Turtleneck Sweater

black owned fashion and beauty brands christopher john rogers$1125Buy It

Straight-Leg Pants

black owned fashion and beauty brands christopher john rogers pants$995; $498Buy ItMore Products,

51. Glemaud

Haitian-born Victor Glemaud’s knitwear brand is far from boring. Instead, the designer whips up colorful, playful and cheerful knit outfits that are made for everybody. In 2021, Glemaud (who was a 2017 CFDA/Vogue Fashion Fund finalist, FYI) debuted his first extended size collection up to 3x.

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Midi Skirt

black owned fashion and beauty brands glemaud$395Buy It

One Shoulder Dress

black owned fashion and beauty brands glemaud dress$395; $119Buy ItMore Products,

52. Relove

Founded by Delila Hailechristos, this San Francisco boutique is a destination for vintage and current resale items. If you want to score items from brands like Balenciaga, Supreme and Comme des Garçons, there e-comm site has you covered.

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Staud “Palamino” Boots

black owned fashion and beauty brands relove$145Buy It

Pressiat Strapless Dress

black owned fashion and beauty brands relove dress$165Buy ItMore Products,

53. Legendary Rootz

Legendary Rootz’s apparel celebrates Black culture and history with powerful sayings and colorful imagery on their tees, jackets and sweatshirts. They also have kids’ apparel and a home collection great for gifting all year long.

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Protect All Black Girls Tee

black owned fashion and beauty brands legendary rootz shirt$30 Buy It

Educated Black Women Crewneck

black owned fashion and beauty brands legendary rootz$50Buy ItMore Products,

54. Dynasty George

Cottagecore will always be in and this Brooklyn-based fashion brand is making sure the trend stays for good. Afro-Latinx designer Dynasty George creates sustainably-sourced and vintage-style pieces to add to your Spring wardrobe (especially her popular Poppy dress style) with an inclusive size range up to 2X.

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Delilah Dress

black owned fashion and beauty brands dynasty george delilah$178Buy It

Clementine Maxi Dress

black owned fashion and beauty brands dynasty george clementine$198Buy ItMore Products,

55. Rielli

Get ready for summer by scoring bathing suit (or two!) from Rielli. Founded in 2019, Arielle C. Baril has been making her mark in the swimwear market ever since. Whether you’re into the one-piece or a bikini, these colorful pieces will surely make you stand out in the water.

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Cabo Two-Piece

black owned fashion and beauty brands rielle two piece$160Buy It

Tulum 2.0 One-Piece

black owned fashion and beauty brands rielle one piece$160Buy ItMore Products,

56. Joja

Model Jasmine Tookes and her bestie Josephine Skriver initially started Joja as an online community to share their workouts, health routines and lifestyle habits. Then in 2021, the duo released an exclusive activewear line that’s sleek and fitted for everything from yoga classes to running and pilates.

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Drive Sports Bra

black owned fashion and beauty brands joja$54Buy It

Fairway Legging

black owned fashion and beauty brands joja legging$94Buy ItMore Products,

57. Diarrablu

Diarrablu combines sustainable practices with ancient techniques from communities in Senegal to create chic pieces for any occasion. Founded by Diarra Bousso, the fashion brand uses vibrant colors and artistic designs that will surely stand out in your closet. The collections are also inclusive in their sizing with options ranging from XS to 3X. Plus, they make every garment to order to prevent excess stock.

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Mailys Dress

black owned fashion and beauty brands diarrablu$195Buy It

Seur Skirt

black owned fashion and beauty brands diarrablu skirt$135Buy ItMore Products,

58. Kin Apparel

If you have natural hair, this fashion brand strives to protect your mane, while keeping you comfy with their silk-lined offerings. To develop the brand, founder Philomina Kane combined her love of haircare with her Ghanaian culture. The key feature in each item is the silk lining thats meant to protect your hair and reduce frizz, whether you’re wearing a hoodie, onesie or hat.

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Kin Flex Zip Up

black owned fashion and beauty brands kin$80Buy It

Everyday Hoodie Dress

black owned fashion and beauty brands kin dress$90; $50Buy ItMore Products,

59. Ada & Edith

Meet the newcomer on the block: Ada & Edith, a fashion brand known for its effortless pieces. CEO Ukonwa Ojo wanted to pay homage to her mother and developed a collection that was equal parts comfortable and stylish for the working women. With help from her co-founders (and sisters!), the brand has already begun to take the fashion world by storm.

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Waterloo Maxi Sweatdress

black owned fashion and beauty brands ada and edith$249Buy It

Eva Statement Maxi Kimono

black owned fashion and beauty brands ada and edith kimono$249Buy ItMore Products,

60. Inkloo

This online marketplace aims to make it easier to find emerging Black-owned fashion brands. When creator Dontaya Bobb found that Black designers were often overlooked in the fashion industry, she wanted to make a space where people could buy directly from these creatives. The site features eight emerging designers, as well as the option to book a virtual style session with Bobb herself.

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Kristine Reversible Top

black owned fashion and beauty brands inkloo$160Buy It

Maya High Waisted Pant

black owned fashion and beauty brands inkloo pants$190Buy ItMore Products,



Want to know which buzzy products are *reallyworth buying? Sign up for our shopping newsletter to uncover our favorite finds.

How to Look More Photogenic – PureWow

We all have that one friend who never seems to take a bad photo. No half-shut eyes, strained smiles or double chins in sight. Just pure ease and flattering angles at all times. Then, there’s us, with our stilted poses and frozen expressions that haven’t changed much since the days of taking yearbook photos. Thankfully, we have plenty of resources available to us now via the internet. To get you started, we mined the Reddit threads to find 15 helpful tips for looking more photogenic, which we’ll share with you now.


According to Gen Z, We’re Taking Selfies All Wrong. Here’s How the ‘0.5 Selfie’ Can Upgrade Your Instagram Game

,How to Look More Photogenic smiling: a woman smiling broadlyMengwen Cao/Getty Images

Tips for Smiling

  • “In a smiling photo, keep your tongue on the roof of your mouth.” — user @ask-about-my-dog from /IWantToLearn
  • Think happy thoughts to inspire a genuine smile. Just make sure the photo is taken within ten seconds because the longer a smile is forced, the more fake it looks.
  • “When you smile, make sure your whole face smiles. A face lights up in so many ways when that happens. The eyes have a smile of their own.”— user @whoops53 from /Photography
  • Saying “cheese” at the camera is actually a terrible idea because it produces an unnatural, strained grin, not a smile.

,How to Look More Photogenic posing: two friends posing for a photoHello World/Getty Images

Tips for Posing/Angling

  • Stand on your tippy toes to lengthen out your body.
  • “Put your weight on your back leg, not the front.” — user @ask-about-my-dog from /IWantToLearn
  • “Stick your chin out but not upwards.” — user @peachzncream from /LifeProTips
  • Angle your face slightly towards the camera. It helps if you’re taking a picture with a person to turn into them.
  • After every photo is taken, shift your body and face slightly into a different position. Hands by your side? Put one on your hip. Face straight at the camera? Turn it slightly left. Now slightly right. Now play with your hair with the hand that isn’t on your hip. Most people have a habit of going to a go-to pose when photos are taken, so force yourself to shift slightly. Eventually you will start to notice which poses look better.
  • Look directly above the camera.

,How to Look More Photogenic lighting: two friends taking a selfie togetherSuperb Images/Getty Images

Tips for Lighting and Coloring

  • “Figure out if you have warmer or cooler undertones and wear colors that complement your skin tone. I love blues and greens but realized I look less washed out in reds and yellows and adjusted my wardrobe a bit.” — user @JudithButlr from /TheGirlSurvivalGuide [Note: One way of finding out if you have warmer or cooler undertones is to grab a piece of white paper and hold it up to your face. If your skin looks a bit rosy next to it, you’re likely cool toned. If it looks more yellow, you have warm undertones.]
  • “Good natural light that isn’t too strong or straight on is the best. One time, I watched my friend take a selfie and she checked the lighting by doing a quick 360 with the camera on. It was genius.” — user @69poop420 from /LifeProTips
  • In general, it’s better to have the light in front of you, not behind you.

,How to Look More Photogenic practicing: a woman smiling into a mirrorEkaterina Demidova/Getty Images

Things You Might Not Have Considered

  • Remember to breathe. A lot of people, when faced with a camera, will smile and hold their breath or breathe shallowly, which makes you look more strained and anxious. Take a deep breath before the shot to relax your facial expressions and body.
  • Practice in the mirror. “Experiment with different facial expressions. For example, I love laughing and smiling, but in photos it makes my cheeks look weird, so I dial it way back and usually have a closed-mouth smile. I try to smile more with my eyes than my teeth. Would not have learned to do that without lots of practice.” — user @hipopper from /TheGirlSurvivalGuide


9 Photogenic Poses That Always Work

How to Get Rid of Greasy Hair in 7 Ways

how to get rid of greasy hair a photo of a woman looking at her hairMaryviolet/Getty Images,

Are you dealing with an itchy scalp or oilier strands than usual? You may have greasy hair, which is often due to excess oils produced by the sebaceous glands in the scalp. There are certain factors (like overwashing and heavy products) that can put this oil into overdrive, but there’s no reason to throw in the towel just yet—even if you’ve tried everything under the sun to combat it. We tapped three experts to share their best tips for getting rid of greasy hair ahead.


Meet the Experts

  • Dereq Clark is a hairstylist and a brand ambassador for Wella Professionals. He has more than 12 years of experience in the industry, specializing in cutting and coloring services in the Atlanta area.
  • Fabian Lliguin is a hairstylist and colorist based in New York. He’s also founder of Ecoagents, a nonprofit organization that works to defend and protect untouched natural lands in Ecuador. While educating indigenous people in Brazil, Peru and Ecuador about their land and human rights, he was inspired to start Rahua, a haircare brand that utilizes rahua oil in all of their products to treat dry, dull and damaged hair.
  • Dr. Isfahan Chambers-Harris is a trichologist and founder of Alodia. She has a Bachelor of Science degree in Biology and a Ph.D in Bio-Medical Sciences. She uses her background of science and her personal hair journey to develop her own haircare brand.


How to Fix Damaged Hair: 11 Secrets Stylists Swear By

,how to get rid of greasy hair a photo of a woman looking at a shampoo bottledowell/Getty Images

1. Use a Clarifying Shampoo

The right shampoo is essential to getting rid of greasy hair and a clarifying shampoo might be your best bet. “It’s designed to remove excess oil, product buildup and impurities from the hair and scalp,” says Dr. Isfahan. She recommends using one at least once or twice a week—or as needed. To narrow down your search, our experts recommend taking a closer look at the labels for ingredients like salicylic acid, tea tree oil and apple cider vinegar, which help control excess sebum and clear the scalp. On the flip side, Dr. Isafhan says to avoid silicones, heavy oils, butters, sulfates and fatty alcohols (i.e., cetyl alcohol and stearyl alcohol), as they can encourage more oil production and weigh down your locks.

,how to get rid of greasy hair wash your hair more frequentlyMoyo Studio/Getty Images

2. Wash Your Hair More Frequently

For most hair types, washing your hair daily or every other day is crucial for getting rid of greasy strands. After experimenting with not washing our hair for a week, we learned firsthand how important it is to shampoo more frequently for a cleaner scalp and softer strands. So, if you have thin or oily hair, consider washing your locks to reduce greasiness. However, if you have dry, coarse or textured hair, it’s recommended to stick to once a week, so you don’t over shampoo and dry out the scalp and strands. Simply put, it’s all about building a wash routine that works for you.

,how to get rid of greasy hair a woman washing her hairCarlos Barquero/Getty Images

3. Or Limit How Often You Wash Your Hair

As mentioned, some hair types can be washed daily or every other day. However, those with curly, coily and chemically-treated hair should limit their wash days once or twice a week. According to our experts, washing your hair daily can strip away your natural oils and signal the scalp to start over producing oil in the area, which can lead to flaking, itchiness and irritation.

,how to get rid of greasy hair a photo of a woman applying dry shampooMystockimages/Getty Images

4. Use Dry Shampoo

For a temporary fix, the experts say dry shampoo is a great option. “Dry shampoo can be a quick way to absorb oil and refresh the hair between washes. It’s convenient for times when you need to freshen up your hair on the go,” says Clark. Apply dry shampoo to the roots and any other areas that tend to get greasy. Then, let it sit into your hair before brushing (or combing) it through. As Clark explains, “A bristle brush will allow the hair to soak up the product, so work it through your strands until the product is completely absorbed.”

,how to get rid of greasy hair try dry brushingCicy/Getty Images

5. Try Dry Brushing

Speaking of brushing, Fliguin recommends making it a habit. “Our natural oils do not have enough time to reach the ends, so the roots and mid-shaft become very greasy and [we’re left with] very dry and brittle ends,” he explains. “Dry brushing can push the natural oils from roots to the ends of the hair, which allows it to become more healthy.” This method can also help distribute blood flow, reduce shedding and remove any tangles or knots. He recommends getting a boar bristle brush and using it at least once a day.

,how to get rid of greasy hair a woman using a scalp massagerAnastassiya Bezhekeneva/Getty Images

6. Implement a Scalp Care Routine

Whether you use a scalp scrub or serum, a targeted product can do wonders for your existing haircare routine. Fliguin suggests spending time massaging your scalp, as it can “increase circulation, deeply cleanse (without being overly harsh) and promote a healthy scalp.” Gently use your fingertips or invest in a scalp massager to get the job done.

,how to get rid of greasy hair a photo of a woman touching her curlsKlaus Vedfelt/Getty Images

7. Avoid Touching Your Hair Too Much

Look, we love to twirl our hair around our fingers when we’re deep in thought, but touching your hair constantly can make it greasy faster. Your hands typically have dirt, oil and grime on them, which can easily transfer onto your hair. To break the habit, try keeping a scrunchie on your wrist so you can readily tie your hair back instead of running your fingers through it.

Frequently Asked Questions

Why Does My Hair Get Greasy So Fast?

According to our experts, there are many factors that contribute to greasy hair such as hormones, genetics, diet and lifestyle. A common contributor is over-shampooing or infrequent washing, as it can disrupt the natural oil balance of the scalp. Other culprits include using heavy or oil-based products, under brushing and playing with your hair, which can lead to excess sebum on the scalp and weigh down locks. “It’s important to determine the cause, so you can find the appropriate way to fix it. Without addressing [the root of the problem], greasy hair could lead to unwanted scalp problems and very dry, brittle hair,” says Lliguin.

Can You Actually Get Rid of Greasy Hair?

There are ways to get greasy hair under control. However, as Dr. Isfahan explains, “It’s not possible to permanently eliminate the natural production of sebum by the sebaceous glands in the scalp.” You can simply manage and reduce the appearance of greasy hair by adjusting how often you wash your hair, using the right products (and the right amount for your locks) and making some changes to your diet and lifestyle.


Dealing With an Oily Scalp? Here are 9 Ways to Manage It

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Expert Recommendations


EIMI Dry Me Dry Shampoo

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18 Silk Press Hairstyles to Rock in 2024

a collage of silk press hairstyles on a blue backgroundGetty Images,

The colder months call for a super sleek style that won’t budge in the harsh weather. So, in honor of what natural hair girlies have coined “silk press season,” we compiled all the ways to rock the classic look—only you don’t have to confine these styles to winter. They work all year round. Whether you’re sporting a short bob or prefer a little bounce to your straight locks, we have you covered. We tapped eight hairstylists to share the most popular silk press hairstyles to try out.


Meet the Experts

  • Miko Branch is a hairstylist and co-founder and CEO of Miss Jessie’s, a haircare brand catered to curly and coily hair. She has worked in the industry for two decades, working on product development, curl education and facilitating the brand’s salon.
  • Michelle O’Connor is a hairstylist and global artistic director at Matrix. She is a five-time North American Hairstyling Awards winner and has two decades of experience in the industry. She has skills in cutting, coloring and styling all hair textures, which enable her to work with countless brands such as Victoria’s Secret, J.Crew and Ulta Beauty.
  • Kimberlee J. Blakley is a celebrity hairstylist, licensed trichologist and senior director of product development at MAV Beauty Brands. She has more than 15 years of experience working with brands such as L’Oréal, Moroccanoil and DevaCurl.
  • Takisha Sturdivant-Drew is a celebrity hairstylist and owner of TSDHairExtensions. She has over 20 years of experience in the industry with her work shown in film, television and theatre. Her previous clients include Kerry Washington, Ariana Debose and Tessa Thompson.
  • Maya Smith is a hairstylist and co-founder of The Doux, a haircare brand for natural hair. She has two decades of experience as a licensed cosmetologist and a salon owner. Aside from her brand, she has launched two salons that specialize in textured hair.
  • Larry Sims is a celebrity hairstylist and co-founder of Flawless by Gabrielle Union. He has over two decades of experience doing editorial, red carpet and brand campaign looks. He has a long list of credits, including Vogue, Allure, Essence Magazine and Elle, andhis previous clients include Janet Jackson, Zendaya, Regina King, Kerry Washington and Tracee Ellis Ross.
  • Dereq Clark is a hairstylist and a brand ambassador for Wella Professionals. He has more than 12 years in the industry, specializing in cutting and coloring services in the Atlanta area.
  • Kya Bilal is celebrity hairstylist based in Los Angeles. She has 19 years of experience in the industry and heads some of Hollywood’s most iconic looks. Her work has been featured on The Idol, Lucifer, Station 19 and Insecure.


Before We Get Started: What’s a Silk Press?

A silk press is a straightening technique used primarily on natural hair without the use of a relaxer or other chemical treatments. After blow-drying hair, the stylist runs a flat iron over the sections again for smoother finish. Then you finish off the look with a lightweight oil (or hair serum) for a glossy effect.

Keep reading for the top 18 silk press hairstyles you will definitely want to bookmark.


How to Do a Silk Press at Home Like A Professional

,silk press hairstyles a photo of megan thee stallion rocking a classic silk pressKevin Mazur/Contributor/Getty Images

1. Classic Silk Press

Let’s face it: The classic silk press will never go out of style. It’s a timeless look we can always rely on. “This style is what most people imagine when they have a silk press. It’s suitable for any hair length and it’s extra chic and sexy, especially on those with medium to long lengths,” says Branch. For a boost of shine like Megan Thee Stallion, Branch suggests a hair oil to hydrate the hair and scalp and revitalize the sheen of your locks.

,silk press hairstyles a photo of zendaya rocking flicked endsPascal Le Segretain/Staff/Getty Images

2. Flicked Ends

Zendaya is a prime example that a silk press needs some fun ends. Consider using a round brush (or heat rollers) to flick the ends up for a playful look.

,silk press hairstyles a photo of oprah winfrey rocking a layered silk pressLeon Bennett/Stringer/Getty Images

3. Layered Silk Press

Yup, layers can definitely be incorporated into your silk press—just look at Oprah’s stunning look on the red carpet. “This style is sophisticated, classy and effortless. The layers create depth, movement and texture,” says Blakley. “This technique is also often used to add volume and dimension to the hair, allowing it to frame the face beautifully.” Need help combating frizz? Blakely suggests a small amount of hair oil on the mid-length and ends to prevent it from curling up and adding a boost of shine.

,silk press hairstyles a photo of michelle obama rocking voluminous curlsParas Griffin/Contributor/Getty Images

4. Voluminous Curls

If you want some silk press inspo, look no further than Michelle Obama. The former First Lady had a signature style that kept it sleek on top with large swirls on the bottom, accented by a deep side part. Lucky for us, we found the secret to recreating her look right at home.

,silk press hairstyles a photo of eva marcille rocking a lobMaury Phillips/Stringer/Getty Images

5. Lob

This silk press hairstyle is just what you need to add some pizzazz to your lob. As Blakley shares, “This cut is versatile, stylish and edgy. It’s great for all hair types and face shapes.” The shoulder-length and curled ends also provide some movement that’s rare for traditional silk presses.

,silk press hairstyles a photo of kerry washington wearing a blunt bobKayla Oaddams/Stringer/Getty Images

6. Blunt Bob

A silk press is not only for long locks as proven by Kerry Washington’s look above. If you’re rocking a short length, consider a blunt bob; it’s super chic these days.

,silk press hairstyles 90s blowoutDerek White/Contributor/Getty Images

7. ’90s Blowout

Don’t sacrifice the bounce! “[The ‘90s blowout] is a smooth, silky hairstyle that moves with a lot of shine that’s never going to revert,” says Sturdivant-Drew. To recreate Ariana Debose’s look, Sturdivant-Drew suggests applying a smoothing creme and letting it sit for about ten minutes before applying a hair serum and curling the ends. Complete the look with a finishing spray to prevent humidity from seeping through.

,silk press hairstyles a photo of quinta brunson rocking a slick backTaylor Hill/Contributor/Getty Images

8. Slick Back

Forget about parting your hair and just go straight for this edgy look like Quinta Brunson. Use a brush and some gel to lay the hair back for a smoother finish. Plus, laying down your baby hairs with edge control is a nice touch.

,silk press hairstyles a photo of keke palm rocking hollywood glam curlsFrazer Harrison/Staff/Getty Images

9. Hollywood Glam Curls

Who doesn’t want the best of both worlds when it comes to their hair? This glam look gives you the silk press and some impressive curls, as sported by Keke Palmer, above. As Smith shares, “This look can be achieved with any length, the key here is to pin the curls while they’re still warm.” The stylist suggests applying a heat protectant spray before going over each section with a large barrel curling iron and pinning ‘em until they cool. Then you get to wonder at your new swirls once you take the pins out.

,silk press hairstyles a photo of cardi b rocking bleach blonde hair

10. Bleach Blonde

Here’s your sign to try a new color for the season. Now, if you’re not ready to make the full plunge on bleaching your locks, you can follow in Cardi B’s footsteps and put on a wig instead. (Don’t worry, we won’t tell.)

,silk press hairstyles a photo of ice spice rocking a side bangTaylor Hill/Contributor/Getty Images

11. Side Bang

Whether you prefer a flowy fringe or a slicked-down bang like Ice Spice, adding this to your silk press will definitely elevate the look. Sims tells us this style can be dressed up or down depending on the occasion. Aside from the essentials—a blow dryer and flat iron—Sims suggests spritzing a heat protectant spray to prevent damage and boost shine.

,silk press hairstyles a photo of zendaya rocking a voluminous lobDaniele Venturelli / Contributor/Getty Images

12. Voluminous Lob

Also known as the ‘box bob,’ this look adds movement and texture to the traditional silk press style. Popularized by Zendaya, Sims says it’s a lightweight, tousled bob that’s great for displaying a uniformed length with a chic finish. One more thing: Consider slicking down your hairline with edge control to give your curls the spotlight.

,silk press hairstyles kelly rowlandJacopo Raule/Contributor/Getty Images

13. Low Ponytail

This low ponytail is great for keeping your silk press intact. Just take a page out of Kelly Rowland’s book and gather your hair at the nape of your neck. It won’t just show off your silky smooth locks, but your impressive length, too.


14. Body Curls

If you want large curls, this silk press style should be on your radar. Bilal tells us that this look is full of body with layers and curls throughout. The secret to recreating Karen Pitman’s look? According to Bilal, all you’ll need is a blow dryer, a flat iron and a 1.25-inch curling iron.

,silk press hairstyles a photo of jasmine tookes rocking deep wavesMarc Piasecki/Contributor/Getty Images

15. Deep Waves

Yup, you can still rock straight hair with a subtle flair to it. The slight bends in Jasmine Tookes’s hair provide a fresh twist to an elegant look.


16. Graduated Bob

If you have short locks, consider this one for some depth and movement. “The hairstyle has a natural flow with a tousled effect and a silky, shiny finish,” says Clark. To maintain the look, Clark suggests a moisturizing shampoo to prevent damage and keep strands hydrated.

,silk press hairstyles a photo of lori harvey rocking a side partArturo Holmes/Staff/Getty Images

17. Side Part

We love a middle part, but there’s something about a side part that screams elegance. Add a chin-length bob and glossy tresses into the mix and you have yourself a bonafide pick.

,silk press hairstyles a photo of ciara rocking money piecesMichael Tullberg/Stringer/Getty Images

18. Money Pieces

When in doubt, give your face-framing pieces the spotlight like Ciara. Whether you put the rest of your hair up or let it flow down, these striking strands are a nice addition.

Frequently Asked Questions

How to Maintain a Silk Press

The experts say these six tips are essential to maintaining a silk press.

  • Start with a proper cleansing routine. Blakley says the perfect foundation to a silk press starts with your shampoo and conditioner. She suggests using a clarifying shampoo to remove any buildup without stripping away your natural oils before going in with a hydrating conditioner that detangles, softens and improves shine.
  • Use heat protection. The last thing you want is heat damage, so make sure you’re applying a heat protectant on your locks before using your blow dryer and flat iron. The product will protect strands and maintain moisture for shiny locks.
  • Moisturize, moisturize, moisturize. Use styling cream or spray that’s lightweight and hydrating on your hair, so you can fight against any frizz or dryness in the long run.
  • Minimize exposure to humidity and water. “The best way to maintain a silk press is to avoid getting it wet. Extra moisture of any kind will cause the hair to return to its natural texture,” explains O’Connor.
  • Book frequent trim appointments. “Regular hair trims and cuts can help prolong a silk press as healthy hair is always a good base for any heat styling,” says Sims.
  • Protect hair at night. Whether you prefer a bonnet or a headscarf, all the experts recommend wrapping your hair at night to keep your silk press looking fresh for days. Also consider using silk pillowcases to prevent any frizz (ya know, in case your bonnet decides to slip away while you snooze).

Can All Hair Textures Rock a Silk Press?

Absolutely. As Branch explains, “All hair textures can get a silk press; it’s primarily your hair health that determines the outcome. It’s always good to get regular trims and deep condition strands to keep hair as healthy as possible. Once the hair is straight, it will be much easier to see any damage.”

However, Bilal notes those with fine or thinner hair should tread with caution. She says, “Silk press can work on all types of natural hair and textures, however, it’s better suited for medium to thick hair density. Fine hair types can be more susceptible to heat damage with regular application of heat tools.”

How Long Does a Silk Press Last?

The experts say a silk press can last about one to three weeks depending on the hair type or lifestyle. “Results can vary from person to person. It depends on moisture threshold and natural oil production. Lifestyle and weather also factors [in], as humidity, sweat, etc. can impact the style,” says O’Connor.


I Just Got the Hottest Hair Color of 2024. Here’s How I Keep It From Fading

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The 20 Best Hair Masks for Curly Hair in 2024

a collage of hair masks for curly hair with a pink background and a woman applying product to her hairDasha Burobina/PureWow,

If you have curly hair, you know all too well how quickly your locks can turn from defined ringlets to frizzy strands. Thankfully, we found the best way to combat this: a hydrating hair mask. Whether you’re dealing with dryness, breakage or dullness, a hair mask can offer shiny, soft and healthier swirls. Need some recommendations? We compiled a list of 20 favorite hair masks for curly hair, according to editors, experts and customer reviews.


The Best Hair Masks for Curly Hair at a Glance


Best for Dry Hair

TGIN Honey Miracle Hair Mask

read more

$19 At Ulta2

Best for Damaged Hair

Olaplex No 8 Bond Intense Moisture Hair Mask

read more

$30 At Sephora3

Most Hydrating

SheaMoisture Intensive Hydration Hair Masque

read more

$13; $11 At Amazon4

Best for Thin Hair

Camille Rose Algae Renew Deep Conditioning Mask

read more

$21 At Ulta5

Best for Type 4 Hair

Mielle Organics Babassu Oil & Mint Deep Conditioner

read more

$15 At Ulta

Show More


Meet the Experts

  • Kimberlee J. Blakley is a celebrity hairstylist, licensed trichologist and senior director of product development at MAV Beauty Brands. She has 15 years of experience working with brands such as L’Oréal, Moroccanoil and The Mane Choice.
  • Sabrina Porsche is a celebrity hairstylist and brand ambassador for Not Your Mother’s. She previously went to cosmetology school and worked in a few salons before becoming a full-time stylist in 2017. Her previous clients include Jennifer Lopez, Beyoncé, Jasmine Cephas Jones and Adrienne Bailon.
  • Michelle O’Connor is a hairstylist, global artistic director at Matrix and pro team member for Ulta Beauty. She is a five-time North American Hairstyling Awards winner and has two decades of experience in the industry. With skills in cutting, coloring and styling all hair textures, O’Connor is often tapped to work with brands such as Victoria’s Secret and J.Crew.
  • Rogerio Cavalcante is a hairstylist and owner of The Second Floor Salon in Soho. He has 17 years of experience, starting his career in Brazil before making his way to New York City in 2007. Since then, he has collaborated with brands such as L’Oréal Paris, perfecting his own dry cutting technique and working with publications such as Vogue and Elle Magazine.


How We Chose the Best Hair Masks for Curly Hair

Associate editor Chelsea Candelario is our resident curly gal. She tests products for a living and enjoys trying hair masks for her curly hair. A few of her picks are featured on this list, including Briogeo, Mielle Organics and Pattern Beauty. We also chatted with four hairstylists and looked through countless customer reviews from retailers like Amazon, Ulta and Sephora. For each mask, we looked closely at their ingredients and key benefits (i.e., definition, hydration and shine). Keep reading to find the top hair masks for curly hair.

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,hair masks for curly hair tginUlta

Best for Dry Hair

1. TGIN Honey Miracle Hair Mask

What We Like

  • creamy formula
  • safe for color-treated hair
  • Black-owned

What We Don't Like

  • strong scent


Curly hair is often more prone to dryness, which is why we lean on this TGIN pick to nourish our curls. The honey and olive oil combo is the perfect recipe to improve shine, reduce breakage and manage unruly curls.

Fast Facts

  • Size: 12.0 oz
  • Key Ingredients: honey, olive oil

$19 At Ulta$19 at sally beauty,hair masks for curly hair olaplexSephora

Best for Damaged Hair

2. Olaplex No. 8 Bond Intense Moisture Hair Mask

What We Like

  • helps with frizz and dryness
  • great for all hair types

What We Don't Like

  • small jar
  • pricey


You know your curls are going to get extra care if ‘intense moisture’ is in the name. In our initial review, we found the hair mask offered a boost of hydration to our dry, damaged locks, while improving shine and reducing frizz throughout. Formulated with Olaplex’s signature bond building technology, the hair mask aims to repair and condition strands for stronger, healthier curls.

Fast Facts

  • Size: 3.3 oz
  • Key Ingredients: bis-aminopropyl diglycol diamaleate

$30 At Sephora$30 At Ulta,hair masks for curly hair sheamoistureAmazon

Most Hydrating

3. SheaMoisture Intensive Hydration Hair Masque

What We Like

  • moisturizing ingredients
  • creamy texture

What We Don't Like

  • might be greasy for some hair types
  • scent


Every curly gal knows that frizz is unavoidable. Enter this deep conditioner that will hydrate, define and soften curls. Formulated with shea butter, honey, mafura and baobab oils, the hair mask restores and locks in moisture. Leave it on for up to 30 minutes, and believe us, you’ll notice a big difference in definition.

Fast Facts

  • Size: 11.05 oz
  • Key Ingredients: shea butter, honey, mafura, baobab oils

$13; $11 At Amazon$15; $11 At Amazon,hair masks for curly hair camille roseUlta

Best for Thin Hair

4. Camille Rose Algae Renew Deep Conditioning Mask

What We Like

  • pleasant scent
  • softens curls
  • Black-owned

What We Don't Like

  • not great for thick hair

Camille Rose

This treatment is no joke when it comes to strengthening thin or brittle strands. The mango butter and blue green algae formula works to repair, restore and replenish curls in about 10 to 20 minutes. Shoppers say they notice a huge difference and a little goes a long way to get the job done. Plus, the minty scent is a nice touch on wash day.

Fast Facts

  • Size: 0.8 oz
  • Key Ingredients: cocoa butter, mango butter, blue green algae

$21 At Ulta$19 At Amazon,hair masks for curly hair mielleUlta

Best for Type 4 Hair

5. Mielle Organics Babassu Oil & Mint Deep Conditioner

What We Like

  • pleasant scent
  • detangles strands well
  • Black-owned

What We Don't Like

  • small jar

Mielle Organics

While all hair types can try this deep conditioner, type 4 curls can benefit the most for its rich ingredients. A key player is babassu oil, which is packed with antioxidants and fatty acids to moisturize your hair without weighing it down. The formula also claims to repair strands and reduce frizz. Whether you have very dry or damaged hair, let this pick be the intense treatment you turn to.

Fast Facts

  • Size: 8.0 oz
  • Key Ingredients: babassu oil

$15 At Ulta$13 At Amazon,hair masks for curly hair pattern maskUlta

Best for Definition

6. Pattern Treatment Mask

What We Like

  • softens and defines hair
  • Black-owned

What We Don't Like

  • might be drying for some hair types
  • strong scent

Pattern Beauty

This treatment mask gets the green light from our experts and 500 5-star reviewers. Designed specifically for curls and coils, it works to define, soften and moisturize hair. It’s infused with rice water ferment and moringa seed extract to help show off your natural curl pattern.

Fast Facts

  • Size: 15.0 oz
  • Key Ingredients: rice water ferment, morginga seed extract

$28 At Ulta$28 at sephora,hair masks for curly hair mizaniUlta

Best for 4C Hair

7. Mizani True Textures Moroccan Clay Mask

What We Like

  • great for thick hair
  • softens and detangles hair

What We Don't Like

  • not great for 3C curls


This hair treatment is a coily gal’s favorite. Its moisturizing blend of moroccan lava clay, marula oil and olive oil aims to soften, smooth and strengthen strands. Once applied on the hair, the formula works to reduce dryness and frizz, while improving manageability. Not convinced? One editor stands by its claims. “It works well with a heating cap or steamer, and a little of this goes a long way on my 4C coils. It leaves my hair soft and moisturized every single time,” says Nakeisha Campbell, associate editor of News and Entertainment.

Fast Facts

  • Size: 16.9 0z
  • Key Ingredients: morroccan lava clay, marula oil, olive oil

$42 at sephora$42 at amazon,hair masks for curly hair briogeoSephora

Best Vegan Formula

8. Briogeo Don’t Despair, Repair! Deep Conditioning Hair Mask

What We Like

  • detangles and softens hair
  • creamy texture
  • Black-owned

What We Don't Like

  • strong scent


We have this hair mask in our top ten—along with over 2,000 5-star reviewers on Sephora. When rosehip oil, vitamin B and algae extract are involved, expect your locks to be taken care of. The vegan formula improves breakage, restores shine and boosts moisture in your curls. Every time we use this mask, we step out of our showers with tangle-free, moisturized locks.

Fast Facts

  • Size: 8 oz
  • Key Ingredients: rosehip oil, algae extract, vitamin B

$39 At Sephora$39 AT ULTA,hair masks for curly hair curlsUlta

Best Scent

9. Curls Blueberry Bliss Reparative Hair Mask

What We Like

  • pleasant scent
  • softens curls
  • Black-owned

What We Don't Like

  • small jar
  • weighs down wavy hair


Yes, it checks off all the boxes for leaving our strands hydrated, detangled and soft. But can we talk about the scent for a second? Thanks to its fruity blend of organic blueberry extract, chamomile extract and aloe leaf juice, our hair looks good and smells good, too.

Fast Facts

  • Size: 8.0 oz
  • Key Ingredients: blueberry extract, chamomile extra, aloe leaf juice

$16 At Ulta$16; $14 at amazon,hair masks for curly hair coco and eveUlta

Best for Brittle Hair

10. Coco & Eve Like A Virgin Hair Masque

What We Like

  • pleasant scent
  • comes with detangler

What We Don't Like

  • pricey
  • heavy on some hair types

Coco & Eve

Whether you’re dealing with split ends, very dry strands or pesky flyaways, this hair masque is ready to transform your curls. This 5-in-1 treatment promises to repair and restore your hair by way of its core ingredients (virgin coconut, fig and shea butter). Plus, with a little help from their tangle tamer (which comes with the masque), your curl pattern will be defined in no time.

Fast Facts

  • Size: 7.1 oz
  • Key Ingredients: virgin coconut, fig, shea butter

$39 At Ulta$39 at coco & eye,hair masks for curly hair as i am hair maskAmazon

Best Deep Treatment

11. As I Am Hydration Elation Intensive Conditioner

What We Like

  • pleasant scent
  • softens and detangles hair

What We Don't Like

  • not great for low porosity hair

Sally Beauty

Get ready for your hair to receive the salon treatment. Seriously, it’s called an intensive conditioner for a reason. The coconut, shea butter and vitamin E blend penetrates the scalp and roots to moisturize and strengthen your curls. We appreciate how it detangles and conditions our strands, so we’re left with defined locks after rinsing. Just leave it on for 30 minutes and you’re good to go.

Fast Facts

  • Size: 8 oz
  • Key Ingredients: coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E

$10 At Amazon$16 at sally beauty,hair masks for curly maui moisture hair maskAmazon

Best for Coarse Hair

12. Maui Moisture Heal & Hydrate Hair Mask

What We Like

  • pleasant scent
  • creamy texture

What We Don't Like

  • not great for color-treated hair

Maui Moisture

If your curls are on the coarser side (or you have low porosity locks), here’s a hair mask to keep them more defined and moisturized. The shea butter, coconut oil and macadamia oil blend aims to repair and soften curls, while reducing frizz and preventing future split ends. Plus, the 2-in-1 doubles as a deep conditioner and a leave-in whenever you need it.

Fast Facts

  • Size: 12 oz
  • Key Ingredients: shea butter, coconut oil, macadamia oil, aloe juice

$11; $9 At Amazon$11 at ulta,hair masks for curly hair eva nyc hair maskUlta

Best for Dull Hair

13. Eva Nyc Therapy Session Hair Mask

What We Like

  • softens and detangles hair
  • great for dry and damaged hair

What We Don't Like

  • heavy for some hair types

Eva Nyc

Are you locks lacking luster and volume? This hair mask promises to improve shine, smooth strands and reduce the appearance of breakage after one use. The main ingredient is argan oil (which is rich in fatty acids, antioxidants and vitamins) to ensure maximum shine to your locks. Add this as a weekly treatment and you’ll see a noticeable difference in your curls after five minutes.

Fast Facts

  • Size: 16.9 oz
  • Key Ingredients: argan oil, plant protein

$17 At Ulta $16 At Amazon,hair masks for curly hair ouaiSephora

Best for Thick Hair

14. Ouai Treatment Mask

What We Like

  • pleasant scent
  • softens hair

What We Don't Like

  • pricey


This hair mask is specifically made for thick, luscious locks. The creamy formula features shea butter and a blend of almond, olive and macadamia oil, which hydrates and conditions curls. It also contains keratin and protein to prevent breakage and reduce frizz. Shoppers say the hair mask continuously softens and smooths down their poofy, thick locks, making this a must on our list.

Fast Facts

  • Size: 8 oz
  • Key Ingredients: shea butter, almond oil, olive oil, macadamia oil, keratin

$38 At Sephora$38 at amazon,hair masks for curly hair the mane choiceAmazon

Best for Dry Hair

15. The Mane Choice Tropical Moringa Endless Moisture Mask

What We Like

  • pleasant scent
  • great for low porosity hair

What We Don't Like

  • small jar

The Mane Choice

Formulated with morgina oleifera seed oil and honey, the mask deeply penetrates the scalp and delivers nutrients and vitamins throughout dry hair. The formula also features biotin, a B vitamin that supports and encourages healthy hair growth. If you need more assurance that it’s the real deal, Blakely highly recommends this hair mask to her clients as well.

Fast Facts

  • Size: 8 oz
  • Key Ingredients: moringa oleigera seed oil, honey, biotin

$15 At Amazon$10 At Walmart,hair masks for curly hair not your mothersUlta

Best Budget

16. Not Your Mother’s Curl Talk Bonding Mask

What We Like

  • safe for color-treated hair
  • softens and detangles hair
  • pleasant scent

What We Don't Like

  • heavy on fine hair

Not Your Mother’s

Formulated with a Triple Action Curl Power Complex—a combination of rice amino acids, a natural bond multiplier and a moisture-lock ingredient—this hair mask aims to strengthen and improve moisture retention in under $10. FYI, we tried this mask ourselves (and loved it!) and it even gets a stamp of approval from one of our celebrity hairstylists. “This hair mask can strengthen and protect curls against breakage. It also helps to repair stressed cuticles and amplify softness,” shares Porsche. “[With rice amino acids,] it has all the essential ingredients you need to help penetrate each strand and add much needed moisture.”

Fast Facts

  • Size: 8.0 oz
  • Key Ingredients: rice amino acids

$9 At Ulta$11 At Walmart,hair masks for curly hair matrixUlta

Best Splurge

17. Matrix Food for Soft Hydrating Treatment Mask

What We Like

  • pleasant scent
  • large jar
  • non-greasy formula

What We Don't Like

  • pricey


Porous hair is also prone to being the driest, so how about adding this moisturizing mask to your routine? Infused with avocado oil and hyaluronic acid, the blend hydrates, softens and smoothes strands. “The hair mask aids in frizz control, addresses scalp dryness and overall maintains hair health. It also deeply moisturizes and helps the hair retain moisture,” adds O’Connor.

Fast Facts

  • Size: 16.9 oz
  • Key Ingredients: avocado oil, hyaluronic acid

$42 At Ulta$42 at amazon,hair masks for curly hair aunt jackie'sAmazon

Best Oil Blend

18. Aunt Jackie’s Rescued! Recovery Conditioner

What We Like

  • pleasant scent
  • improves shine and softness

What We Don't Like

  • might be drying for some hair types

Aunt Jackie’s

The moisturizing ingredients in this hair mask are on another level. Featuring a blend of grapeseed, castor and tamanu oils, the formula promises to soften, smooth and hydrate thirsty strands. The mask also works to strengthen and repair curls, while encouraging new growth and combatting hair loss. Upon testing, it left our curls feeling soft and defined without weighing them down.

Fast Facts

  • Size: 18 oz
  • Key Ingredients: grapeseed oil, castor oil, tamanu oil

$20; $12 At Amazon$9 At Walmart,hair masks for curly hair breadSephora

Best for Scalp

19. Bread Beauty Mud Mask

What We Like

  • great for dry scalps
  • detoxifies scalp
  • Black-owned

What We Don't Like

  • short shelf life

Bread Beauty

Scalp care is the best care, which is why this mask by Bread Beauty should be in your cart. Whether you’re dealing with a flaky or dry scalp, this pre-wash treatment can help with its clay, quartz, broccoli extract and matcha tea leaf extract formula. As Cavalcante shares, it’s also a hit for his clients. “We gave this mask a try at the salon and were quite happy with the results. It left the scalp feeling clean and refreshed, maintaining the natural oils. Plus, it has ingredients that enhance curls, which is a nice added feature,” he says.

Fast Facts

  • Size: 8.3 oz
  • Key Ingredients: clay, quartz, broccoli extract, matcha tea leaf extract

$34 At Sephora$34 at ulta,hair masks for curly hair curlsmithUlta

Most Soothing

20. Curlsmith Hydro Creme Soothing Mask

What We Like

  • soothing formula
  • softens hair

What We Don't Like

  • small jar
  • not a ton of slip


This expert-approved pick promises to moisturize strands and soothe the scalp in one sitting. It’s formulated with shea butter and hyaluronic acid to add moisturize without feeling heavy on curls. Meanwhile the blend of green tea, lavender, thyme, witch hazel, amla and cedarwood clears the scalp and makes way for shiny, soft locks. “This hydrating mask works wonders by not only providing moisture but also visibly enhancing the natural curls. The result is hair that feels remarkably soft and has a lively, bouncy texture,” says Cavalcante.

Fast Facts

  • Size: 8 oz
  • Key Ingredients: shea butter, hyaluronic acid, green tea, lavender, thyme, witch hazel, amla, cedarwood

$29 At Ulta$29 AT SEPHORA,

Frequently Asked Questions


What to Look for in a Hair Mask for Curly Hair

When shopping for the best hair mask for curly hair, narrow down your search by considering these three things.

  • Ingredients: Look for formulas with oils, butters and humectants that can lock in moisture. Some examples include shea butter, castor oil, coconut oil and honey. Also check out hair masks with amino acids, keratin and proteins. On that note, Blakely says be mindful how much protein you’re adding to your hair. “When using a mask formulated with protein, I recommend using it every other week. Adding too much protein to the hair can fortify the hair too much and may cause breakage,” she says.
  • Hair Type: Consider a hair mask that caters to your specific needs. Is it dryness? Breakage? Frizz? Do you have fine locks or color-treated hair? These questions can play a huge role in selecting the right hair mask.
  • Miscellaneous Features: Factor in scent, size and even price point. Ask yourself, do you want a fruity fragrance to take over your shower or do you prefer a subtle aroma on your curls? Maybe you don’t have space for large tubs and therefore need a smaller jar. These finer details can help you weed out products.


What Are the Benefits of Using a Hair Mask for Curly Hair?

All our experts say the main benefit of using a hair mask is that it delivers intense moisture to dry locks. As Porsche explains, “It adds moisture back into the hair to help hydrate, de-frizz and strengthen damaged and/or processed curly hair, while also adding body and shine.”

According to Blakley, a hair mask can also strengthen and repair locks. “Curls can be compromised through various styling techniques. There’s mechanical damage caused by constant brushing and styling, heat damaged from using hot tools (i.e., blow dryers, flat irons, diffusers) and chemical damage caused by coloring or relaxers. Whenever curls are damaged, you can lose definition, curl uniformity, bounce and shine.” A hair mask can work to improve shine, frizz, elasticity, softness and definition in the long run.


Can I Skip Conditioner and Just Use a Hair Mask?

The short answer is no. The experts say that ideally you should use both in your routine. “Hair masks are designed to work on the internal structure of the hair, focusing on bonding and repairing the cuticle layers. Conditioners contain moisturizing agents, but their primary purpose is to seal the cuticle,” explains Cavalcante. “Therefore, using a hair mask allows for deeper penetration and repair, while a conditioner helps lock in those benefits and provide a protective seal.”


How Often Should You Use a Hair Mask for Curly Hair?

It’s recommended to use a hair mask once or twice a week depending on your hair needs. Blakely notes that those with finer locks can scale back to masking once a month, as creamier formulas can weigh hair down. On the flip side, if you have thicker hair, you should consider implementing a mask into your routine more frequently to replenish moisture.


How Long Should You Leave a Hair Mask On?

It depends on your hair density and porosity. The experts recommend leaving a mask on for five minutes before rinsing and continuing your haircare routine. However, if you have super dry strands, consider leaving it on for 15 to 20 minutes. You can also wrap your hair in a shower cap (or a hooded dryer) to taking things up a notch and really ensure the mask penetrates through the scalp and hair.


The 4 Rules of Using Curly Hair Products to Get the Best Definition