10 Foolproof Solo Poses for Pictures

Here’s a familiar scenario: You’re traveling alone and ask a stranger to take your photo so you can remember your trip to this gorgeous locale. There’s just one problem. Your new photographer is an average Joe who shoots in auto mode with their $10,000 camera (the sacrilege!) and you’re not a professional model. Lucky for you, that’s teachable. Everyone can learn what to do (or don’t) with their arms and figure out how to make the camera work for them. And newsflash—even models have had to practice. Next time you’re on a trip, try these 10 solo poses for pictures, approved by yours truly, a photographer.

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30 Natural Couples’ Poses for Pictures That Don’t Scream *Prom*

,poses for pictures: woman walks on driftwood on the beachgradyreese/Getty Images

1. Walk

There’s a technique to this one. Your legs and feet will look best if you pretend you’re walking on a tightrope in slow motion. As you walk, occupy your hands by putting them in your pockets, playing with the fabric of your clothes (swishing a skirt or holding lapels, for example) or tucking your hair behind your ear.

,poses for pictures: woman leans on treeWestend61/Getty Images

2. Lean on Something

A wall. A tree. A fence, car, chair or table. Leaning allows you to create a subtle diagonal line with your body, giving the eye a neat path to follow in an image. Put a hand on your waist (we call it the “teapot,” no shame), cross a hand over your body and rest it on the opposite arm, tuck your hair behind your ear or slide it in your pocket.

,poses for pictures: woman wearing sunglasses grabs the brim of her sunhatCoffeeAndMilk/Getty Images

3. Grab Your Hat

We know, we know. You can’t play with your hair in every photo, so here’s a great alternative that works with hats, earmuffs, headscarves and other sundry accessories. This can go two ways. Either bring both hands up to grab the brim/muffs/bow—or use one hand, while the other holds your lapel, your skirt, coat or purse. (You can also combine this with pose #2 and lean your hand against something.)

,poses for pictures: zendaya poses on emmys carpetChristopher Polk/NBC/Getty Imges

4. Raptor Pose

The teapot pose’s chic cousin (and a celeb go-to), wherein you hold your hands in front of you as if you were carrying a tiny purse. Pull this one out if you’re on holiday in Rhode Island touring The Breakers

,poses for pictures: woman twirlsWestend61/Getty Images

5. Twirl

Big skirt, coat or other piece of fluid and diaphanous fabric? Twirl, and the movement of the clothing will be the eye-catching focus of your photo. You won’t even have to think about what to do with your hands.

,poses for pictures look over shoulderJordan Siemens/Getty Images

6. Look Over Your Shoulder

Stand facing away from the camera, then turn your upper body and head around slightly so you’re looking back over your shoulder. Put your hands in raptor position, grab that hat, use your pockets or break out the reliable teapot pose.

,poses for pictures jumpIra T. Nicolai/Getty Images

7. Jump

I love asking subjects to jump because it’s a great way to reveal their personality. And when the whole of your body is flying through the air, everything’s more fun and relaxed. (Tip: This is best shot on burst mode, and if you have a body of water, even better.)

,poses for pictures: woman wearing dress and hat sits in front of trevi fountain in romeStarZImages/Getty Images

8. Sit

Unless you’re on a ledge of a cliff, always sit on the edge of your seat. (Trust me: Leaning back doesn’t look good on anybody.) Then, you can lean forward, resting your elbows on your lap. If you cross your legs, be sure the one closer to the camera (if your photographer is shooting at an angle) is crossed on top. Or you can rest your hands next to you and kick out one leg.

,poses for pictures: indian woman rests chin on one hand while holding a wine glassKlaus Vedfelt/Getty Images

9. Rest Your Chin on Your Hands

Building off the previous pose, rest your chin on your hands. But remember, don’t interlace your fingers (they’ll look like slugs). This also works if you’re sitting at a table, which you can lean on instead of your lap.

,poses for pictures candidXavier Lorenzo/Getty Images

10. Get Candid

Ask someone to take photos of you doing whatever activity you came to try. Whether you’re bouldering, admiring the cherry blossoms, ice skating or enjoying afternoon tea, action shots give you plenty of opportunities to get a good photo.


3 Tips for Taking Better Pics of Your Kids, According to Professional Photographers

The 20 Best ‘90s Hairstyles to Try in 2024

a collage of 90s hairstyles with jennifer aniston, zazie beets and rihannaGetty Images/Instagram:@fentybeauty,

As a ‘90s baby, I might be biased in saying the decade had some of the best beauty looks. Seriously, we were the first to use butterfly clips, introduced ‘The Rachel’ and made crimping our hair cool again. In fact, there are so many hairstyles and haircuts from the era that are still popular today. If you want to take a trip down memory lane, here are the 20 best ‘90s hairstyles to try out in 2024. 


‘80s Hairstyles to Bring Back This Year (Without Looking Totally Dated)

,90s hairstyles barbie ponytailGetty Images

1. Barbie Ponytail

Before Barbiecore, we had this trendy ponytail inspired by our favorite doll. From Ariana Grande to Gabrielle Union, this ‘90s hairstyle has been a celeb-favorite. The star of the show is really the flipped ends, which can be achieved by using a blow dryer and a round brush. Don’t forget to apply hairspray to keep it in place all day. 

,90s hairstyles jennifer lopez rocking a voluminous blowoutGilbert Flores/Contributor/Getty Images

2. Voluminous Blowout

Pinterest predicts big hair is in and this voluminous blowout is at the top of our list. The ‘fluffy hair’ trend was all the rage back in the day, with supermodels like Cindy Crawford and stars like Danielle Fisher (Boy Meets World) making it their signature look. Divide your hair into sections and wrap each part around a round brush before directing the blow dryer at the roots for a bouncy ‘do. There’s also the option of applying rollers or pins for even more volume. 

,wedding hairstyles for long hairGetty Images

3. Half-Braided, Half-Down

The classic half-up, half-down style has always been around, but the ‘90s girlies took it one step further by adding some braids. As Michelle Cleveland, celebrity hairstylist and educator at the Hair Addict Salon, previously explained, “Everything from the ‘90s is back, including this twist hairstyle. I love this look because it’s fun and easy to achieve.” It also lets you show off your natural texture and play around with protective styling. 

,90s hairstyles face-framing tendrilsGetty Images

4. Face-Framing Tendrils

This style has been everywhere in the last couple of years (and even sparked a new trend back in January). It’s pretty simple to achieve—just leave two loose strands out, so they can sit nicely on either side of the face. Whether you have wavy, straight or curly locks, these face-framing tendrils look great on all hair types.

,90s hairstyles a photo of zazie beets rocking a heartthrob bobJamie McCarthy/Staff/Getty Images

5. Heartthrob Bob

What do Leo DiCaprio, Erik von Detten and Nick Carter have in common? This short, layered haircut that works for all genders. It made a big comeback in 2022 as a low-maintenance style, and we expect to see more of it in 2024. 

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6. The Bixie

This hybrid cut combines two of our favorite styles into one edgy look: the bob and the pixie. Popularized by Winona Ryder and Meg Ryan, the ‘Bixie’ takes the classic bob technique of long layers (that sit right at or past the chin) and shorter pieces near the hairline and crown reminiscent of a pixie. As Sunnie Brook, celebrity hairstylist and a global ambassador for Biolage, previously told us, “The cut leaves the hair just long enough to tuck behind the ear with a fresh take on the curtain fringe trend.” 


7. Space Buns

If you think we left space buns in elementary school then you are sorely mistaken. This double bun look is just as cool on adults—just check out Ms. Robyn Fenty herself. Whether you’re attending a festival or a night out with friends, it’s an easy style to recreate at home. Once you divide your hair down the middle, create two high ponytails on each side and wrap them both around each hair tie. You can always take it up a notch by leaving two face-framing strands out, dabbling in a half-up, half-down situation or laying down your edges—honestly, the possibilities are out of this world (get it?).


8. Butterfly Clips

Despite their popularity in the early aughts, butterfly clips first emerged in the ‘90s. The retro accessories bring a colorful touch to any hairstyle. Use them to push back your bangs or add in some side twists and decorate the sides for your next shindig. There really is no wrong way to wear them.

,90s hairstyles a photo of gabrielle union rocking box braidsGeorge Pimentel/Contributor/Getty Images

9. Box Braids

Box braids became the protective style in the ‘90s, even though they date back to 3500 BC. Everyone from Brandy to Janet Jackson to Beyoncé has sported some version of them. They’re not only versatile, as you can wear ‘em up or down, but they’ve inspired modern styles like goddess braids, Marley twists and more. 

,90s hairstyles a photo of jennifer aniston rocking the rachel cutSteve Granitz/Contributor/Getty Images

10. The Rachel

Jennifer Aniston is a ‘90s icon and so was her mane. ‘The Rachel’ became the most requested look back in the day and we definitely see the appeal in 2024. The trendy cut features short layers in the front to frame the face, a voluminous top and flipped-in ends that make it such a signature Friends look. It’s still so well known that Aniston herself even brought it back during awards season. 


11. Baby Braids

Although they were introduced in the ‘70s, baby braids gained more popularity around the late ‘90s. The decade was all about being playful and fun, so these tiny plaits were just what we needed. The quick style starts by parting the hair down the middle and grabbing a small section of hair on each side of the face. Then, braid each section into a double twist or French style and secure the ends with elastic bands. 

,90s hairstyles a photo of zendaya rocking tousled curlsDaniele Venturelli/Contributor/Getty Images

12. Tousled Curls

Inspired by Mariah Carey, Drew Barrymore and Sarah Jessica Parker, the tousled look requires just a dollop of mousse to really bring out your pattern. The ‘90s taught us that it’s OK to embrace a little frizz every once in a while.


13. High Pigtails

If you want to look like your favorite pop stars of the decade (we’re looking at you, Spice Girls and Britney Spears), some high pigtails are the way to go. Wear them the classic way or try a half-up, half-updo that will surely win you brownie points at the next ‘90s party. 


14. Chunky Highlights

Move over, money pieces. From Christina Aguilera to Kelly Rowland, chunky highlights were all the rage. Nowadays, some are taking a subtler approach—ala babylights or ribboning—but the color-blocking technique is still around if you’re looking to walk on the wild side. 

,90s hairstyles a photo of lupita nyongo rocking a scrunchieSteve Granitz/Contributor/Getty Images

15. Scrunchies

Another accessory that defined a decade? Scrunchies. Now, the large hair ties were invented in the 1960s, but they got super popular around the ‘80s and early ‘90s as a statement piece for a high ponytail or bun. They’re chic and functional, which describes many hairstyles of the era. 

,90s hairstyles a photo of bella hadid rocking a claw clipGotham/Contributor/Getty Images

16. Claw Clips

Yup, we’re still on the accessories train because claw clips were huge in the ‘90s. If you want to unleash your inner Rachel Green, pop one of these babies on for a casual look. 

,90s hairstyles a photo of michelle williams rocking a pixieDimitrios Kambouris/Staff/Getty Images

17. Pixie

This short haircut was most famously sported by Nia Long, Gwyneth Paltrow and Winona Ryder. The pixie features tiny bangs and piece-y layers for texture—and the edge we often associate with the ‘90s. 

,90s hairstyles a photo of blake lively with crimped hairRoy Rochlin/Stringer/Getty Images

18. Crimped Hair

This technique dates back to the ‘70s, but became the ‘it’ style by the early ‘90s. From Tyra Banks to Blake Lively, the ultra-wavy style screams party hair, however, gone are the frizzy finishes. In 2024, we’re seeing more of a beachy vibe, with softer and subtler crimps.

,natural hair trends for fall a photo of solange knowles wearing micro box braidsGetty Images

19. Micro Braids

Like many hairstyles on this list, micro braids made a huge comeback in August 2023. The baby sister to the classic box braids style, the plaits are a bit smaller and thinner in size, and usually done closer to the scalp. 


20. Layered Braids

Brandy was all of our hair inspo in the ‘90s and this layered braids style is proof. The protective style offers volume, length and depth. As Cataanda James, a hairstylist and brand educator for The Mane Choice, previously shared, “Layered braids mimic a myriad of layered cuts on loose, individualized hairstyles. [This protective style has] long layers that usually fall below the shoulders and are cut so they’re face-framing.”


The ’70s Hairstyles Are Making a Comeback in 2023

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30 Couples’ Poses – PureWow

couples poses: hugging, laying down, dancingMoMo Productions/Lordn/Ippei Naoi/Getty Images,

It is a universally acknowledged truth that everyone wants to look better in pictures. But what about couples’ poses? You know how to pose yourself, but what happens when you’ve got a sidekick? Well, as a portrait photographer, I’ve photographed plenty of couples over the years and can share a thing or two about how to nail a photoshoot that doesn’t scream prom. Yeah, no cheesy arms-around-the-waist-from-behind shenanigans. Here, I’ll break down six base poses with five iterations each, for a total of 30 couples’ poses you can bring to your next photo sesh to keep things fun, fresh and natural.

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Feeling Unphotogenic? Here Are 14 Mistakes You Might Be Making


1. Face to Face


  • Get into base pose: Face your partner and pull them close so that your belly buttons (or the general area) touches.

,couples poses: two women hold hands like they are social dancingMoMo Productions/Getty Images

1. Friendly Hand Hold

From “base pose,” clasp hands with your partner, letting your arms rest at your sides. Remember, don’t interlace your fingers—this creates the dreaded “slug” effect. Instead, opt for “Lego” hand holding, as illustrated above. Once you’re in this pose, there are tons of iterations: touch foreheads and smile, kiss (!), go cheek-to-cheek and smile at the camera or share a laugh.

,couples poses: a man and a woman hug, standing near their patio door at sunsetJustin Paget/Getty Images

2. Show the Ring

Building on the previous pose, you can do what I call “show the ring.” As shown above, you give your partner a strategic hug so your hand can show off the jewelry. (It also works as an iteration of pose number one; just bring your hands up to about shoulder height.) This makes for a great “detail shot” if your photographer gets an up-close photo of your hand.

,couples poses big hugAlina Rudya/Bell Collective/Getty Images

3. The Big Hug

Self-explanatory, right? Just hug each other. It’s guaranteed to bring a fit of giggles that will showcase a natural joy in front of the camera.

,couples poses the notebook kissMaryna Terletska/Getty Images

4. The Notebook

OK, you know the scene I’m talking about: Noah and Allie in the rain sharing a passionate kiss. If PDA isn’t your thing, don’t worry. You can still take a page from the lovebirds. Just bring your hand up to your partner’s jawline and eskimo kiss.

,couples poses: african american man lifts up african american woman and swings her around in their living roomMaskot/Getty Images

5. The Fairytale

Whether it’s a princess movie or a rom-com, I’ve sure you’ve seen it somewhere. (Oftentimes) it’s the girl running to the guy, and he sweeps her into his arms and spins her around. As illustrated above, you can do this from the “face to face” base pose. My tip: When lifting your partner, scoop them up from under their bottom. It’ll be more comfortable for them than if you grab the middle of their spine, and easier for you to hold them up. Don’t be afraid to do a couple practice runs before the shutter fires.


2. Friendly Bisection


  • Get into base pose: Have your partner face the camera straight on. Stand next to them so that your belly button meets their hip bone (or that general area). Your chest should be angled towards them.

,couples poses hanging onLordn/Getty Images

1. Just Hangin’ On

Once in the “base pose,” this variation can go two ways. First, one partner can lean on the other and drape their arms over them. Or one partner can stand facing the camera with their hands in their pockets, while the other partner holds onto their arm.

,couples poses tent flapAlina Rudya/Bell Collective/Getty Images

2. The Tent Flap

If one partner is taller than the other, you can try the “tent flap.” The taller of the two will simply drape their arm over the shorter partner.

,couples poses chest sandwichMoMo Productions/Getty Images

3. The Chest Sandwich

Most people have probably done this at least once, and if you haven’t, you’ve seen other people do it. From the base pose, one partner puts their hand on the other’s chest. Variation comes with the heads: Look at each other, look at the camera or one partner can put their head on the other’s shoulder.

,couples poses: guy and gal embrace on the beachKlaus Vedfelt/Getty Images

4. The Side Hug

From the base pose, the partner who is standing slightly behind the other can lean over to give them a hug.

,couples poses kissThanasis Zovoilis/Getty Images

5. The Kiss

Who kisses who is up to you. Share it or one can give the other a sweet little peck on the cheek.


3. The Backwards V


  • Get into base pose: Stand shoulder-to-shoulder with your partner facing away from the camera. Then, turn your feet slightly away from each other, so that each pair forms one of the arms of the “V.”

,couples poses temple to templeGuido Mieth/Getty Images

1. Temple to Temple

Once you’re in the base pose, turn in towards each other and the camera, so that your temples are touching.

,couples poses backwards hugThomas Barwick/Getty Images

2. The Backwards Hug

Just as it sounds. Put your arms around each other and turn in towards each other, looking over your shoulder towards the camera. You can also play around with more candid gestures, as shown above.

,couples poses nose to templeKlaus Vedfelt/Getty Images

3. Nose to Temple

Also pretty self-explanatory. This pose works well if the taller partner puts their nose to the shorter partner’s temple, while the latter looks at the camera.

,couples poses peck on the cheekAlina Rudya/Bell Collective/Getty Images

4. Peck on the Cheek

This pose is a natural segue from the previous one. Go ahead and give them a little smack on the cheek.

,couples poses backwards v kissMaskot/Getty Images

5. The Kiss

…And let pose number four evolve into this.


4. The Bear Hug


  • Get into base pose: Stand facing the camera with your partner behind you. (This pose works best if there is some height difference.) Have your partner hug you over the shoulders and lean you both forwards towards the camera, *almostas if you were about to bend down to give them a piggy-back ride.

,couples poses: lesbian couple hugs and one woman gives the other a kiss on the cheekNicolas Fuentes/500px/Getty Images

1. Look into Their Eyes

The partner in front who is getting bear hugged just turns their neck to look at their partner.

,couples poses eskimosHalfpoint Images/Getty Images

2. Eskimos

And once you’re in that position, touch noses.

,couples poses mug for the cameraCarlos Barquero/Getty Images

3. Mug for the Camera

Alternately, you can both just smile at the camera. This comes off most natural if the person doing the hugging “surprises” their partner, so the photographer can capture a candid reaction.

,couples poses nose to temple 8219aaMaskot/Getty Images

4. Nose to Temple

Either partner can do this while the other looks at the camera. Other places to direct your gaze: the sky, the ground or over your shoulder.

,couples poses: a groom gives his bride a ppiggy back rideKlaus Vedfelt/Getty Images

5. The Sneak Attack

Similar to pose number three, the sneak attack involves one partner coming up and hugging the other from behind without warning. This will usually produce natural smiles, laughs and gestures that look fun.


5. Sit Down


  • Get into base pose: It doesn’t get simpler than this. Just sit! If your torsos are similar heights, then have one partner sit either higher or lower to create visual interest.

,couples poses 5050Oleg Breslavtsev/Getty Images

1. The 50/50

Ever wondered why every Vanity Fair group photo looks legendary? It’s because the photographers use levels, or the strategy of having their subjects do a combination of sitting, standing and leaning. The goal is to have people at different heights create shapes in the overall photo that direct the eye towards through the image. In your next photo, try having your partner sit while you stand (or vice versa). If you both prefer to sit, use props to stagger your levels. For example. if you’re sitting on stairs, sit on different ones.

,couples poses cleopatraKlaus Vedfelt/Getty Images

2. The Cleopatra

I call this the Cleopatra because I just imagine the queen reclining on a lounge chair while someone fans her with a palm leaf. Essentially, one partner sits while the other reclines diagonally.

,couples poses: asian couple eating breakfast. the woman is leaning her head on the man's shoulderIsrael Sebastian/Getty Images

3. Lean on Me

If you sit side-by-side, one of you can lean on the other person’s shoulder. This should produce some candid interaction and smiles, while also incorporating levels.

,couples poses friendly bisection sittingAlina Rudya/Bell Collective/Getty Images

4. Friendly Bisection: Sitting Edition

Similar to the other base pose, one partner can tuck themselves slightly behind the other while you’re both sitting down.

,couples poses laying downIppei Naoi/Getty Images

5. Lay Down

Or skip sitting upright altogether. You can lay down side-by-side and touch noses. Or, each person can lay on the ground on their back in opposite directions. From there, rest your head on the other person’s shoulder (as shown above).


6. Get Moving


  • Get into base pose: The base pose will depend on the motion you’re doing. Keep in mind that many of the arm/hand/leg/etc. placements previously discussed can be employed here.

,couples poses walkingraquel arocena torres/Getty Images

1. Take a Walk

My pro tip for great walking photos that don’t make your feet look awkward is to pretend that you’re walking on a tightrope and do it slowly. Trust me, your legs will look great and elegant.

,couples poses: older couple dancing in the streets of a european cityJanina Steinmetz/Getty Images

2. Dance

Natural, fun, relaxing and sure to produce genuine smiles.

,couples poses swimMartin Puddy/Getty Images

3. Swim

At the pool or the beach? Get wet. Go swimming, splash, throw someone into the pool, ride your floaties together. Make use of the endless props.

,couples poses playKlaus Vedfelt/Getty Images

4. Play

Bring out your inner child. Bounce on a trampoline. Go roller skating. Just have fun while your photographer uses burst mode on your phone camera.

,couples poses cookHinterhaus Productions/Getty Images

5. Cook

OK, if you’re not much of a chef, the real theme of this posing strategy is to find an activity to do together that occupies your hands and allows you to interact naturally. Sip your milkshakes in unison. Read your books side-by-side. Play chess.


Gen Z Is Begging Millennials to Stop “Teapot Posing”

Skincare Tips for Black Women, According to Experts

skin care for black womenLaylaBird/Getty Images,

We’ve all heard the popular adage: “Black don’t crack.” And we’ve seen enough stunning photos of Angela Bassett (65?!) to know there’s some truth to the saying. But we’re curious about what gives darker-pigmented skin its youthful glow, so we spoke with a panel of experts to find out.


Meet the Experts

  • Dr. Alexis Stephens is a board-certified dermatologist based in Florida. She’s also the founder and CEO of Parkland Dermatology & Cosmetic Surgery.
  • Dr. Camille Howard-Verović is double board-certified in Family Medicine and Dermatology, with a unique background in osteopathic medicine. She is also the co-founder of Girl Hair and a skin partner with Ulta Beauty.
  • Rosemarie Ingleton is a board-certified dermatologist with over two decades of experience, specializing in cosmetic dermatology. Ingleton is also the medical director of Ingleton Dermatology P.C. and the founder of the ROSE Ingleton MD Skincare line. 
  • Whitney Bowe is a board-certified dermatologist and scientist based in New York, as well as the founder and CEO of DWB Beauty.

According to Dr. Stephens, that natural glow comes from melanin—the natural substance that gives skin its color. She explained, “Melanin is a true MVP. It’s a natural antioxidant and protectant. Melanin absorbs and scatters energy from UV and visible light to protect the epidermal cells from damage. It also works as an antioxidant by neutralizing free radicals and working as a barrier for your skin.”

,skin care for black women 1jacoblund/Getty Images

Another major plus? Melanin prevents aging by protecting the skin cells’ DNA. Stephens added, “Being melanin-rich definitely keeps your skin looking younger longer. Melanin also strengthens your skin by protecting the cells that produce collagen, and the more collagen you have, the stronger your skin will be.”

So, does this mean that Black women can scale back when it comes to their skincare routine? According to Dr. Camille Howard-Verović, a board-certified dermatologist and the co-founder of Girl Hair, definitely not. She told us, “While the phrase celebrates the youthful appearance of Black individuals, it can [undermine] the importance of skincare and regular dermatological care. Everyone can benefit from proper skincare practices, even Black women.”

While there are common, universal tips that apply to people of all shades, we can’t ignore the unique needs of melanin-rich skin.  Keep reading for five expert-approved skincare rules that Black women should follow.


Skincare Rules Every Black Girl Should Follow

,skin care for black women vitamin cbrizmaker/Getty

1.  Add Vitamin C to Your Skincare Routine

According to a study conducted by Clinical, Cosmetic and Investigational Dermatology, deeper skin tones are more prone to post-inflammatory hyperpigmentation and melasma. When the skin gets inflamed from acne, it triggers the release of more melanin, leading to dark spots. And getting a lot of sun exposure can exacerbate the problem by making those spots even darker. Fortunately, vitamin C is a powerful antioxidant that can help with discoloration and reduce inflammation. 

As Whitney Bowe previously told us, “Vitamin C can prevent the overproduction of melanin in your skin, which manifests in several different ways depending on the triggers. Most commonly, it shows up as PIH or post-inflammatory hyperpigmentation, which are marks leftover from acne, melasma, which is usually hormonal, or lentigos (aka sunspots) caused by overexposure to the sun.”


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2. Don’t Skip Sunscreen

Since people with darker skin tones produce more melanin, they already have some natural protection from the sun. “Those with deeper skin tones like myself actually have a built-in SPF of 13, whereas someone with fairer skin has a built-in SPF of three, which is why those with deeper skin tones are less susceptible to photodamage,” explains Dr. Stephens. “However, while melanin is magic, it’s not invincible. You still need to wear sunscreen [of at least 30] daily. SPF 13 is not enough to protect you from the harmful UV rays.”


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Black Girl Sunscreen Broad Spectrum Spf 30

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3. Avoid Harsh Scrubs 

Did you know that darker skin is more prone to acne because of its thickness? And get this: Rigorously scrubbing your skin could make acne (and other skin conditions) worse.

Ingleton told Oprah Daily, “I’ve come to realize that some of my patients think that they can scrub off their acne, dark spots, and unevenness. In reality, physical exfoliation—manually sloughing away dead skin cells via formulas with granules or abrasive pads—is too harsh. In fact, it can even make skin conditions worse. To be clear, I see this tendency in all my patients, no matter their skin color, but the damage is more apparent in melanin-rich skin.” 

So, what’s the most effective way to exfoliate? Ingleton suggests using a chemical, granule-free formula.


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4. Moisturize, Moisturize, Moisturize

If you’ve ever looked down at your hands and grimaced at the sight of ashy white knuckles, you’re not alone. Per The Journal of Clinical and Aesthetic Dermatology, it turns out that Black skin is more prone to dryness than lighter skin tones. This is because individuals with darker skin have a thicker Stratum Corneum, which is the outer layer of the skin. While this has its benefits (like more sun protection), this also makes it more difficult for melanin-rich skin to retain moisture.

Additionally, darker skin typically produces less sebum, a natural oil that’s meant to keep your skin lubricated. To combat the dryness, use moisturizers that are packed with hydrating ingredients, like hyaluronic acid and ceramides.


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5. Choose the Right Dermatologist

In other words, look for a dermatologist who’s knowledgeable about skin of color and has plenty of experience working with darker skin tones—especially if you’re looking to get an invasive procedure, like laser resurfacing or chemical peels. Per Oprah Daily, Ingleton said, “People with darker skin also have a higher risk of developing hyperpigmentation from intermediate and deep chemical peels. A good rule of thumb: Always ask your practitioner for before and after photos of patients with [a similar] skin tone [to yours], and whether the treatment you’re interested in has been tested on skin of color.”

If you’re currently searching for a dermatologist, we highly recommend checking out the Skin of Color Society, an organization that has their own database of dermatologists who specialize in conditions that disproportionately impact BIPOC patients.

Their official website reads, “[Our mission is] to promote awareness of and excellence within skin of color dermatology through research, education, mentorship and advocacy. We are committed to increasing diversity and inclusion in the field of dermatology to advance patient care.”


The 20 Best Sunscreens for Dark Skin, According to Editors, Experts and Reviewers

The 15 Best Clarifying Shampoos of 2024

a collage of best clarifying shampoos with blue backgroundMcKenzie Cordell/PureWow,

In recent years, it’s become somewhat of an (albeit odd) bragging right to see how many days you can last before washing your hair. And whether that’s two days or five, the fact is most of us are shampooing less frequently, which can lead to dulling buildup on your scalp and strands. This is where a clarifying shampoo comes in. 


What is a Clarifying Shampoo?

A clarifying shampoo is formulated to remove stubborn buildup (think oils, silicones, dry shampoo, hair spray and even residual shampoo and conditioner) from your hair. It’s also used to lift the chlorine that’s left on hair after swimming and removes the mineral deposits that result from hard water. If you’re looking to implement a clarifying shampoo into your routine, we compiled a list of the best recommendations, straight from hairstylists and PureWow editors. Whether you’re looking for a budget-friendly pick like Andalou, a salon-worthy find like Christophe Robin or our overall pick (ahem, Bumble and bumble), keep reading to find the right clarifying shampoo for you. 


The Best Clarifying Shampoos at a Glance


Best Overall

Bumble and Bumble Sunday Shampoo

read more

$32 at sephora2

Best for Natural Hair

Mizani Moisture Fusion Gentle Clarifying Shampoo

read more

$31 at amazon 3

Best for Dull Hair

Olaplex No 4C Bond Maintenance Clarifying Shampoo

read more

$30 At Amazon4

Best Scrub

Briogeo Scalp Revival Charcoal Coconut Oil Scalp Scrub Shampoo

read more

$40 At Amazon5

Best for Oily Scalp

Oribe The Cleanse Clarifying Shampoo

read more

$49 At Sephora

Show More


Meet the Experts

  • Dr. Marisa Garshick is a board-certified dermatologist at MDCS Dermatology in New York. She’s also an assistant clinical professor of dermatology at Cornell New York Presbyterian Medical Center. She specializes in cosmetic and medical services including treatments for acne, psoriasis, skin cancer, wrinkles and more.
  • Dr. Isfahan Chambers-Harris is a trichologist and the founder of Alodia. She has a bachelor of science degree in Biology and a Ph.D in Bio-Medical Sciences. She uses her science background and her personal hair journey to develop her own haircare brand.
  • Shab Caspara is a hairstylist and a trained trichologist based in New York. She has over a decade of experience as an expert on hair and scalp health, trends and haircare. She’s also the founder of Leona, a haircare brand that offers personalized products, devices and solutions based on your hair concerns and needs.


How We Chose the Best Clarifying Shampoos

We asked our editors for their top recommendations and their honest opinions on products they’ve tried and tested. We also tapped hairstylists, dermatologists and trichologists, who shared the clarifying shampoos they love to use on their clients. After reaching out to our experts and editors, we dug deeper into each shampoo’s key ingredients and benefits. From there, we categorized each one to fit specific hair types and needs, so it would be easier for our readers to find the right formula for them. Keep reading to find the 15 best clarifying shampoos. 

,best clarifying shampoo bumble and bumbleSephora

Best Overall

1. Bumble and Bumble Sunday Shampoo

What We Like

  • has a rich lather
  • great for oily scalps

What We Don't Like

  • pricey
  • may feel drying for some hair types

Bumble and Bumble

If you have the type of hair that falls flat within hours of stepping out of the shower, consider this part of your new Sunday ritual. Shoppers claim this deep cleansing formula lifts away excess oils and mineral build up swiftly. The rosemary leaf extract supports scalp health, while sage cleanses the shaft of each strand. “[This is an] absolutely fantastic clarifying shampoo for someone with a very oily scalp! It cleans everything off my hair, gives me a little boost in volume in the days after I’ve used it and [it] doesn’t irritate my scalp,” says one Sephora reviewer. 

Fast Facts

  • Ingredients: ginseng root, rosemary leaf extract, sage leaf extract
  • Scent: cassis, cyclamen, mint leaf
  • Sulfate-Free?: Y

$32 at sephora$34 at ulta,best clarifying shampoo mizaniAmazon

Best for Natural Hair

2. Mizani Moisture Fusion Gentle Clarifying Shampoo

What We Like

  • hydrating ingredients
  • has a rich lather
  • great for curly and coily hair

What We Don't Like

  • strong scent


If you have a coarser texture, this clarifying shampoo should be on your radar. Formulated with charcoal and coconut oil, the gentle formula works to get rid of product buildup and impurities without drying out your strands. “I love that it gets the job done without completely stripping my hair and scalp of its natural oils. As an added bonus, it doubles as a deep-moisturizing treatment and leaves my hair feeling so soft and shiny,” says Nakeisha Campbell, associate editor of News and Entertainment at PureWow. 

Fast Facts

  • Ingredients: charcoal, coconut oil
  • Scent: mandarin, lavender, peony, jasmine, sandalwood, amber
  • Sulfate-Free?: N

$31 at amazon $31 at sephora,best clarifying shampoo olaplexAmazon

Best for Dull Hair

3. Olaplex No. 4C Bond Maintenance Clarifying Shampoo

What We Like

  • safe for color-treated hair
  • improves shine and softness

What We Don't Like

  • can feel drying for some hair types


With over 1,000 5-star reviews, this clarifying shampoo removes everything from product buildup to heavy metals, while adding softness and shine back to locks. The formula features bis-aminopropyl diglycol dimaleate, a molecule that’s specifically designed to repair broken bonds for stronger strands. “This is my go-to shampoo! I love it because it really gets all the gunk and ick out that you don’t see but you know is there (because where else would it go?) My scalp feels totally refreshed [after shampooing], with no dandruff in sight,” says Destinee Scott, assistant sales and deals editor at PureWow. 

Fast Facts

  • Ingredients: bis-aminopropyl diglycol dimaleate
  • Scent: minty
  • Sulfate-Free?: Y

$30 At Amazon$30 at sephora,best clarifying shampoo briogeoAmazon

Best Scrub

4. Briogeo Scalp Revival Charcoal Coconut Oil Scalp Scrub Shampoo

What We Like

  • safe for color-treated hair
  • great for all hair types
  • soothes scalp

What We Don't Like

  • can feel heavy on some hair types
  • pricey


Part scalp scrub, part shampoo, this pick from Briogeo gets a stamp of approval from me. I love how it lifts and removes stubborn dirt, oil and buildup from my scalp. As someone with a very oily scalp that’s prone to flakes and itching, this scrub is a nice addition to my wash routine. It has binchotan charcoal to detoxify and draw out impurities, as well as coconut oil to moisturize the scalp and prevent dryness. Plus, the oil blend of peppermint, spearmint and tea tree oil, offers a cooling sensation that soothes my scalp and reduces any itchiness on the spot. 

Fast Facts

  • Ingredients: binochotan charcoal, coconut oil, peppermint oil, spearmint oil, tea tree oil
  • Scent: minty
  • Sulfate-Free?: Y

$40 At Amazon$42 at sephora,best clarifying shampoo oribeSephora

Best for Oily Scalp

5. Oribe The Cleanse Clarifying Shampoo

What We Like

  • safe for color-treated hair
  • pleasant scent
  • gentle cleanse

What We Don't Like

  • finicky bottle
  • pricey


Dr. Garshick recommends this clarifying shampoo for all hair types and textures, but especially those with oily scalps. It’s formulated with volcanic ash to gently exfoliate the scalp and green tea extract to strengthen and protect your hair against damage. As Dr. Garshick shares, “This shampoo works to increase shine, while helping to purify and deeply cleanse the scalp without stripping away natural oils or leaving the scalp feeling dry or irritated.”

Fast Facts

  • Ingredients: volcanic ash, green tea extract
  • Scent: bergamot, jasmine, sandalwood
  • Sulfate-Free?: Y

$49 At Sephora$49 at dermstore,best clarifying shampoo virtueAmazon

Best for Damaged Hair

6. Virtue Purifying Shampoo

What We Like

  • safe for color-treated and chemically-treated hair
  • improves softness
  • pleasant scent

What We Don't Like

  • not ideal for fine hair
  • doesn’t provide a rich lather


Are you dealing with weak and brittle strands? This purifying shampoo, which aims to remove residue and repair damaged tresses, can help. Dr. Garshick recommends this shampoo for its key ingredient, Alpha Keratin 60ku, a protein that “repairs damage and offers a moisturizing effect to prevent dryness.” Along with charcoal powder, hops extract and a coconut blend, the formula claims to increase color vibrancy, reduce frizz and strengthen strands overtime. 

Fast Facts

  • Ingredients: keratin, charcoal powder, hops extract, coconut
  • Scent: citrus, fresh, lemon, orange
  • Sulfate-Free?: Y

$30 at amazon$32 at dermstore,best clarifying shampoo anadalouAmazon

Best Budget

7. Andalou Naturals Argan Stem Cell Shampoo

What We Like

  • great for those with thinning hair
  • encourage healthy hair growth
  • gentle formula

What We Don't Like

  • can be drying for some hair types


Dr. Garshick also loves this shampoo for thin hair. According to the dermatologist, the sulfate-free formula helps “support the hair follicles, reduce breakage and nourish the hair and scalp. It also helps to deeply cleanse the scalp without leaving it dry.” It has argan oil, aloe vera and grape stem cells to strengthen and nourish strands, helping them appear fuller and healthier after every wash. 

Fast Facts

  • Ingredients: argan oil, aloe vera, grape stem cells
  • Scent: fruity
  • Sulfate-Free?: Y

$9 At Amazon$10; $7 At Andalou,best clarifying shampoo christophe robinDermstore

Best Splurge

8. Christophe Robin Cleansing Purifying Scrub

What We Like

  • great for sensitive scalps
  • pleasant scent
  • has a nice lather

What We Don't Like

  • pricey
  • chunky texture

Christophe Robin

A favorite of the French and our editors, this sea salt scrub turns the rigmarole of shampooing into a spa-like experience. Massage a dollop onto your scalp to quell any itchiness and clear up flakes without causing any further irritation. The creamy lather spreads evenly across your head and rinses out easily. “The Christophe Robin scrub lathers really well and leaves my hair feeling so clean,” says Katherine Gillen, senior food editor at PureWow. 

Fast Facts

  • Ingredients: sea salt
  • Scent: N/A
  • Sulfate-Free?: Y

$53 At Dermstore$54 at nordstrom,best clarifying shampoo alodiaAlodia

Best Gentle Formula

9. Alodia Organic Black Soap Wash

What We Like

  • great for natural hair
  • pleasant scent
  • Black-owned

What We Don't Like

  • only can be found on their website


Shoppers can’t stop raving about the natural ingredients in this soap wash. As Dr. Isfahan explains, “It’s made from natural organic and raw black soap, which acts as a natural clarifying agent without using harsh sulfates like most other clarifying shampoos. It cleanses the hair without over stripping and contains lavender, spearmint and plantain, which helps soothe and stimulate the scalp.” 

Fast Facts

  • Ingredients: lavender oil, spearmint oil, cocoa butter, raw black soap
  • Scent: minty
  • Sulfate-Free?: Y

$16 At Alodia,best clarifying shampoo its a 10Amazon

Best for Itchy Scalp

10. It’s a 10 Scalp Restore Miracle Charcoal Shampoo

What We Like

  • soothes irritated scalp
  • great for tackling dandruff

What We Don't Like

  • can by drying for some hair types

It’s a 10

No one enjoys having an irritated, flaky scalp, Luckily, this charcoal-based shampoo vows to cleanse, refresh and restore your locks. The rich blend of kaolin clay and charcoal removes excess oil, pollution and buildup without stripping away any natural oils and moisture. The formula also has seascalp, a biomarine ingredient known to reduce itchiness, flakes and greasiness. Caspara tells us she likes how it soothes, moisturizes and deeply cleanses her clients’ hair.

Fast Facts

  • Ingredients: kaolin clay, carbon charcoal, seascalp
  • Scent: N/A
  • Sulfate-Free?: Y

$26; $24 At Amazon$29 at ulta,best clarifying shampoo moroccanoilAmazon

Best for Dry Hair

11. Moroccanoil Clarifying Shampoo

What We Like

  • safe for color-treated hair
  • pleasant scent

What We Don't Like

  • may feel drying for some hair types


If you fear that a clarifying shampoo will be too stripping for your already parched ends, we recommend giving this nourishing formula a whirl. Infused with argan oil, keratin and jojoba seed extract, it hydrates and strengthens strands while delivering a deep clean. “It made my hair super silky, soft. I have very damaged hair and it made my hair feel restored almost instantly,” shares one Sephora reviewer. 

Fast Facts

  • Ingredients: argan oil, lavender, rosemary, chamomile, jojoba, keratin
  • Scent: N/A
  • Sulfate-Free?: Y

$25 At Amazon$32 at ouai,best clarifying shampoo ouaiSephora

Best for Buildup

12. Ouai Detox Shampoo

What We Like

  • lightweight formula
  • pleasant scent

What We Don't Like

  • can be drying for some hair types
  • pricey


With over 1,000 5-star reviews, this detox shampoo is praised by reviewers for its nourishing formula. It has apple cider vinegar to exfoliate and remove any residue, along with keratin to improve shine and softness. The viral sensation is also loved on TikTok, where shoppers are constantly showing off their clean and moisturized locks after using it. As one Sephora shopper shares: “I’ve been using the detox shampoo for over a year and whenever I run out, I can see the difference in my hair. It’s so much cleaner when I use it because it cleans out the buildup. It’s worth it and you won’t have to wash your hair every day, which is something I used to do.”

Fast Facts

  • Ingredients: apple cider vinegar, keratin
  • Scent: bergamot, lychee, cedarwood, white musk
  • Sulfate-Free?: Y

$32 at sephora,best clarifying shampoo patternUlta

Best for Curly Hair

13. Pattern Cleansing Shampoo

What We Like

  • safe for color-treated hair
  • has a rich lather
  • Black-owned

What We Don't Like

  • might feel drying for some hair types


The catch-22 of caring for curly hair is that you want to regularly remove buildup to keep your curls springy, but you also don’t want to zap your strands of moisture, which can cause major frizz. Thankfully, this cult-favorite clarifier gets both jobs done using clean ingredients like matcha green tea, aloe vera and panthenol. “This made my hair feel SO clean without making it dry. I usually have a flaky scalp that gets oily really fast. I only wash my hair twice a week and I used this for the first time this week and what a difference it made. My curls are gorgeous and my hair feels like it just came out of the salon. Buy it. That’s my review. Just buy it,” says one Ulta shopper.

Fast Facts

  • Ingredients: matcha green tea, aloe vera, panthenol
  • Scent: jasmine, bergamot, sweet sandalwood
  • Sulfate-Free?: Y

$21 At Ulta$21 at sephora,best clarifying shampoo living roomUlta

Best for Color-Treated Hair

14. Living Proof Clarifying Detox Shampoo

What We Like

  • has a nice lather
  • pleasant scent

What We Don't Like

  • pricey

Living Proof

Clarifying shampoos may seem like a big no-no for color-treated locks, but this one by Living Proof will put those worries to rest. It has activated charcoal and a magnetic polymer to wash away any product buildup, heavy metals (caused by hard water) and impurities. The formula also promises to improve your color vibrancy, add shine and make hair more manageable. As one Ulta reviewer notes, “The formula is cleansing without being stripping and does a good job of leaving hair feeling lightweight and free from excess product. I really liked that it didn’t strip color from my hair, nor did it dry my hair out. It did a good job of cleansing and worked well for my once-a-week shampoo routine.”

Fast Facts

  • Ingredients: magnetic polymer, charcoal
  • Scent: minty
  • Sulfate-Free?: Y

$36 At Ulta$36 at sephora,best clarifying shampoo k18Amazon

Best Clean

15. K18 Peptide Prep Detox Shampoo

What We Like

  • safe for color-treated hair
  • great for oily scalp
  • has clean ingredients

What We Don't Like

  • might feel heavy for some hair types


ICYMI: The brand behind the celebrity-loved K18 hair mask also has a detox shampoo. The formula has activated charcoal to absorb any excess oils and toxins, salicylic acid to clear up any buildup and peptides to protect and strengthen strands. For one Sephora shopper, the shampoo did wonders for their fine locks: “I have very fine oily hair that needs to be washed almost every day…and wow! I don’t remember a shampoo that made an impression on me. This made my scalp and hair SO CLEAN without drying my hair out. Absolutely love.”

Fast Facts

  • Ingredients: activated charcoal, salicylic acid, peptides
  • Scent: clean citrus
  • Sulfate-Free?: N

$38 At Amazon$38 at sephora,

Frequently Asked Questions

How to Choose the Right Clarifying Shampoo for You

1. Identify key ingredients. A clarifying shampoo should contain hydrating ingredients like apple cider vinegar, charcoal and tea tree oil to deeply cleanse the scalp and nourish strands. “These ingredients can have soothing or antioxidant-rich properties and may contribute to a healthier scalp,” says Dr. Isfahan. “Some other important features to look out for are gentle, yet effective formulations, pH-balanced, and [shampoos that are] free of silicones and heavy ingredients, which can cause additional build up.”
2. Address specific hair needs. As Dr. Isfahan notes, find shampoos that target your hair type and needs. Ask yourself, do I have an oily or dry scalp? What about flakes, itchiness or dandruff? These questions can help narrow down your search. 

What Are the Benefits of Using a Clarifying Shampoo? 

“Since most shampoos don’t provide the required cleansing capability to remove scalp residue due to excess sebum, product or environmental build-up (which can be necessary for healthy hair growth), clarifying shampoo [does this and it] allows your hair to expose its natural shine and increase the penetration and efficacy of your conditioner,” explains Caspara. 

How Often Should You Use a Clarifying Shampoo?

The experts say it all depends on your hair texture, lifestyle and styling routine. If you’re someone who regularly uses a lot of styling products or has a very oily scalp, you’ll want to use a clarifying shampoo once a week to cut through any buildup. But if you use styling products sparingly or have drier strands, you’ll want to limit your use of a clarifying shampoo to once or twice a month. As Dr. Garshick explains, a clarifying shampoo is so good at its job that it can be drying when used excessively. Regardless of how often you use a clarifying shampoo, always follow up with a conditioning treatment on the mid-lengths and ends of your hair to restore moisture.

Is a Clarifying Shampoo *ActuallyGood for Hair?

If you think clarifying shampoos are a gimmick, Dr. Garshick is here to put your skepticism to rest. “​​Clarifying shampoos can definitely be a helpful way to remove excess buildup. However, for individuals (prone to sensitivities or excessive flakes) where clarifying shampoos may not be the most effective, it’s best to see a board-certified dermatologist to determine if any additional treatments may be needed,” she says.

Should All Hair Types Use a Clarifying Shampoo?

According to Dr. Garshick, a clarifying shampoo works best for oily scalps or anyone who regularly deals with buildup and visible flakes. She adds, “Clarifying shampoos can be helpful for someone who experiences a lot of product buildup, excess oil, frequent exposure to chlorine or someone who doesn’t wash their frequently.” 

On the flip side, the experts say that people with fine or thin hair and sensitive scalps should avoid using clarifying shampoos too frequently. “Clarifying shampoos have the ability to cleanse much deeper than a daily shampoo, so I would recommend that those with thinner, finer or damaged hair avoid using it on their ends, and instead, focus it on their roots to prevent drying out or further damaging their hair,” says Caspara. 

As for color-treated hair? Our experts say that some clarifying shampoos can strip color and be too harsh on the scalp. However, there are formulas that are designed for color- and chemically-treated hair, which we made sure to include on this list. 


The 24 Best Products for Curly, Frizzy Hair

14 Top Deals Still Up for Grabs

Amazon Presidents' Day Sale 2024: Bissell Little Green, Solawave, Cuisinart Air FryerDasha Burobina for PureWow,

Presidents’ Day is officially behind us, and with it, the Amazon Presidents’ Day sale. Whether you were too busy enjoying your three-weekend to shop or have been beating yourself up for not buying the viral (and editor-approved) Cuisinart Air Fryer Toaster Oven ($330; $230), we have some good news: There are a ton of deals still up for grabs at Amazon RN.

That means you can still save on everything from the must-have Bissell Little Green cleaner ($124; $98) and the popular AirPods Pro ($249; $200) to our favorite packable steamer ($33; $28) and luggage sets ($300; $90) to get you prepped for spring travel. Plus, if you’re an Amazon Prime member, you’ll be able to get most of these scores delivered to your door in just two days! Obviously, these deals can end at any moment, so you don’t have any time to waste. Lucky for you, we’ve rounded up 14 of the best deals to add-to-cart so you don’t miss out (again). Cue the fireworks!

Want to know which buzzy products are *reallyworth buying? Sign up for our shopping newsletter to uncover our favorite finds.

,A close up of the Hydro Flask All Around Tumbler in a pretty pink color.Amazon

1. Hydro Flask All Around Tumbler

Hydro Flask

So you didn’t catch the Valentine’s Day Stanley at Target. Don’t fret—this 40-ounce cup is the next best thing. Buyers have a lot of good things to say about Hydro Flask tumblers, and since they also have double-wall vacuum insulation (so your drink stays cold), a stainless-steel body (for optimal durability and taste) and a flexible straw that fits snugly and securely (so no unwanted splashes), we can see why they give Stanley a run for its money. BTW, if you’ve ever struggled to get a tumbler to fit in your car cup holder, you shouldn’t have that problem with this guy, which is designed to fit perfectly in most of ‘em.

$45; $40 at Amazon,A woman using the Airpher Electric Spin Scrubber on a kitchen countertop.Amazon

2. Airpher Electric Spin Scrubber


Cleaning your kitchen sink, tub and bathroom floor won’t feel like a humongous chore when you’ve got this electric spin scrubber in hand. It comes with nine brush heads, a velcro holder and a hook so you can tackle your cleaning task like a pro and hang it up when you’re done. Not to mention, it boasts an adjustable and detachable four-section handle that takes it from 29 to 47 inches to get to all those hard-to-reach places. As one reviewer says, “[It] makes cleaning the shower walls so much easier and better than by hand.” One charge gets you up to 120 minutes of juice, and that’s plenty of time to tackle your cleaning tasks.

$70; $33 at Amazon,A close up of the Apple AirPods Pro 2nd Generation.Amazon

3. Apple AirPods Pro 2nd Generation


In 2020, we deemed Apple AirPods a must-have for anyone leading a wireless life (just read our full review). Now, in 2024, the headphones have gotten *evenbetter. Specifically, these 2nd generation earbuds have richer sound, better noise-canceling abilities and a longer battery life of up to 30 hours, per the manufacturer, so you can take calls, listen to music and jam out the gym with no fear of fizzling. If you have yet to snag a pair for yourself, we suggest you take advantage of this nearly $50 discount.

$249; $200 at Amazon,A woman using the Bissell Little Green Cleaner on a rug.Amazon

4. Bissell Little Green Cleaner


Why is everyone so obsessed with this Little Green cleaning machine? Feel free to read our full review, but to put it in a nutshell, the small-but-mighty machine weighs under ten pounds, making it easy to tote around the house, but is also powerfully effective, as it was able to suction up dirt and grime to make our old sofas, carpets and car seats look five years younger. Most importantly, however, is the fact that it’s easy to use. All you have to do is soak the stain in the solution and let it sit for at least ten minutes. Then, vacuum up the mess, and voilà—squeaky clean upholstery, sans the pricey professionals.

$124; $98 at Amazon,A close up of the Solawave 4-in-1 Facial Wand and Renew Complex Serum Bundle.Amazon

5. Solawave 4-in-1 Facial Wand and Renew Complex Serum Bundle


As PureWow Commerce Editor Olivia Dubyak explains in her review, this Solawave facial wand touts some hefty anti-aging claims—from smoothing textured skin to blurring fine lines and wrinkles. But does it actually live up to the hype? Well, besides making her skin glowy AF, it did help minimize her fine lines and brightened her dark circles in just a few weeks. In other words, the skincare gadget that vibrates, warms and emits red light (which studies suggest has many skincare benefits) is worth every penny, especially when you can snag it alongside the Renew Complex Serum, a lightweight formula that’s meant to be used with the device for prime results. It’s filled with skin-loving ingredients like hyaluronic acid and aloe vera to help keep your skin nourished and hydrated. This duo set is just under $150 right now, and you won’t find a better deal on the celeb-approved device.

$150; $142 at Amazon,A close up of the Beautural Foldable Steamer in a bag.Amazon

PureWow Editor-Favorite

6. Beautural Foldable Steamer


We tested this foldable steamer and found it to be a gentle-yet-effective way to get wrinkles out of even our most delicate clothing. It heats up in as little as 30 seconds, while its compact and leakproof design allows you to steam horizontally *andvertically without having to worry about getting wet spots on your clothes. We particularly love that the 5.08-ounce water tank is detachable for easy filling, and that it comes with an extra-long, 8-foot cord, which comes in handy when we’re struggling to find a plug. Best of all, it’s designed for easy packing, so you can simply fold it up and pop it into your suitcase, carry-on or gym bag for crisp, wrinkle-free clothes on-the-go.

from $33; $28 at Amazon,Amazon President's Day Sale: Scoozee Bamboo Lid CupsAmazon

7. Scoozee Glass and Bamboo Cups (Set of 4)


These TikTok-famous cups won over PureWow Executive Managing Editor Catrina Yohay, and we’re not the least bit surprised. The oh-so-aesthetic drinkware set is made from durable, dishwasher-friendly glass and comes complete with four bamboo lids and four wide glass straws for easy sipping. “Somehow drinking my iced coffee out of these glasses is an all-around better experience,” raves Yohay, who adds that the lids are impressively leakproof to boot.

$25; $16 at amazon,A close up of the Oral-B iO Series 5 Limited Electric Toothbrush.Amazon

8. Oral-B iO Series 5 Limited Electric Toothbrush


Hoping to impress your dentist in 2024? Grab this electric toothbrush and you’ll be one step closer to getting a pat on the back at your next visit. This toothbrush, with not one, but *fivecleaning modes (including Daily Clean, Intense Clean, Sensitive, Super-Sensitive and Whitening), removes more plaque (even between the teeth) for healthier gums in just one week, according to the brand. Better yet, it connects to an A.I. powdered Oral-B app, which lets you track your brushing in real time to see what spots you missed and where you can improve. But don’t just take our word for it. One reviewer raves, “It notifies me if I have brushed too light or too hard on my teeth and detects what teeth I am cleaning and for how long.” Basically, it’s like having your own personal oral hygienist on call whenever you clean your chompers. How cool, no?

$120; $97 at Amazon,A close up of the Vital Proteins Chocolate Collagen Powder.Amazon

9. Vital Proteins Chocolate Collagen Powder

Vital Proteins

If you’re hoping to achieve the ultimate glow-up in 2024, consider stocking up on this collagen protein powder that none other than *Jennifer Anistonswears by. For years, the star has raved about how much of a difference the stuff makes on her energy levels and joint health, along with the look of her hair, skin and nails. This chocolate version of the powder (which Aniston uses in her go-to breakfast smoothie) features alkalized cocoa powder and a bit of stevia to add a rich and delicious flavor to your morning coffees and protein shakes. Just mix one serving into your drink, and you can start reaping the benefits in no time.

$47; $39 at Amazon,Amazon President's Day Sale: Cuisinart Large Air Fryer Toaster OvenAmazon

10. Cuisinart Large Air Fryer Toaster Oven


A kitchen gadget that acts as multiple appliances in one is a must-have—especially when it’s nearly $120 off. According to Senior Food Editor Katherine Gillen, who tested this extra-roomy, does-it-all air fryer and toaster oven, it’s not only incredibly versatile, but also a great piece to have if you want yummy meals in half the time. “I don’t know how long it takes to preheat my regular oven, but it’s similar to watching a pot of water come to a boil. The Cuisinart takes a quick five minutes to preheat,” she writes. “And when the food goes in, it cooks fast.” It also bakes, broils, slow cooks, roasts and warms, so don’t be surprised if you use your big oven *a lotless.

$330; $230 at Amazon,A close up of the Lumineux Teeth Whitening Strips.Amazon

11. Lumineux Teeth Whitening Strips


If you love the Crest 3D Whitestrips but feel a little tooth sensitivity after using, these Lumineux strips are the perfect alternative (no, really, we tested them). Not only have they been making the rounds on TikTok lately, but they are also on sale for a steal right now. Buyers claim that they work wonders to brighten their smiles in no time, while the peroxide-free formula proves gentle on sensitive teeth. Per the brand, the strips use nontoxic, natural ingredients like coconut oil, lemon peel oil, sage oil and dead sea salt to help whiten teeth without damaging the enamel. While the brand says it may take a few 30-minute treatments to start seeing results, some reviewers say their teeth looked brighter after the very first use. If that’s not a reason to smile, we don’t know what is.

$50; $40 at Amazon,A close up of the Rubbermaid Brilliance Food Storage Set.Amazon

12. Rubbermaid Brilliance Food Storage Set


If you’re trying to save money on groceries by meal-prepping (or actually remembering to reheat your leftovers), you’ll need some trusty food containers to help. Buyers say you won’t be disappointed with these microwave-safe, BPA-free plastic containers from Rubbermaid. That’s because they’re airtight, leakproof, odor- *and* stain-resistant. Plus, they come with microwavable vented lids to keep everything fresh and splatter-free. Got a small kitchen? No worries. The containers (and lids) are all stackable, so you won’t have to sacrifice too much of your precious cabinet space. This pack includes five containers in a 3.2-cup size, so you can store snacks, sides and more.

$40; $30 at Amazon,Nespresso Vertuoplus saleA close up of the Nespresso Vertuo Next Premium Coffee and Espresso Machine by Breville.Amazon

13. Nespresso Vertuo Next Coffee and Espresso Machine


This countertop essential makes fantastic coffee in record time—and it’s kinda like having your own personal barista on call 24/7. Almost every morning for the past year, we’ve used this sleek machine to make 5-, 8- and 12-ounce coffees, as well as single and double espresso shots, and they’ve come out perfectly every time. Better yet, using it is a breeze. Only a few steps are required every now and then, like filling up the removable water tank, emptying the capsule container and adjusting the cup height. Other than that, though, all you have to do is pop in a Nespresso capsule, press the button and voilà, your coffee is served. And if you really want to get fancy, this device comes with a milk frother to make cappuccinos and lattes, so you can seriously cut back on your daily Starbucks visits (and save a ton of dough as a result).

$240; $172 at Amazon,A close up of the Coolife 3-Piece Suitcase Set.Amazon

14. Coolife 3-Piece Suitcase Set


We spy your new favorite luggage set for all your spring and summer travels. This chic trio, which includes a 20-inch carry-on, a travel duffel bag and a toiletry pouch, will no doubt keep you organized in first-class style, wherever (and however) you roam. Buyers love how smoothly the suitcase glides through the airport thanks to its 360-degree spinner wheels and lightweight ABS shell, and that the water-resistant weekender bag easily slips on top. According to reviewers, all three pieces are plenty roomy, and the duffel bag even features an expandable base, so you can stuff in all the souvenirs you picked up on your trip without issue.

from $300; $90 at AmazonRELATED

The 13 Best Luggage Brands of 2023, Vetted by Our Editors

The 11 Best Hair Dyes for Dark Hair Without Bleach

a collage of hair dye for dark hair with a woman with braids and color in her hair and a blue backgroundDasha Burobina/PureWow,

Copper browns, radiant reds and rich blues are just a few of the trendy shades making waves this year. Luckily, blondes aren’t the only ones who can have fun with hair color. Believe it or not, dark hair can get a pop of color (or get a boost in their undertones) without stripping moisture and shine. Here’s your sign to experiment with the boldest shades right at home with some box hair dye—no commitment necessary. We found the 11 best hair dyes for dark hair without bleach, damage or dryness.


The Best Hair Dye for Dark Hair at a Glance


Best Overall

DpHUE Color Boosting Gloss Deep Conditioning Treatment

read more

$38 At Ulta2

Best Purple Shade

Splat Midnight Complete No Bleach Kit

read more

$13 At Amazon3

Best Budget

Jerome Russell Temporary Hair Color Spray

read more

$9 At Amazon4

Best Temporary Dye

L’Oréal Paris Colorista Hair Makeup

read more

$7; $5 At Amazon5

Best Red Dye

Overtone Hair Coloring Conditioner

read more

$32 At Overtone

Show More


Meet the Experts

  • Shvonne Perkins is a master colorist and manager of training for Madison Reed. She has 17 years of experience in the industry, specializing in color services and educating future stylists on innovative techniques. Previously, she worked as a stylist in San Francisco, California for over a decade.
  • Sharon Dorram is a celebrity colorist and owner of Sharon Dorram Color at Sally Hershberger Salon with over three decades of experience in the field. She is also a color director and brand ambassador for Virtue. Her previous clients include Barbara Streisand, Kate Hudson, Meg Ryan and Priyanka Chopra.


How We Chose Best Hair Dye for Dark Hair

We asked professional hairstylists and colorists to share the best hair dyes for dark hair. Aside from providing top brands, they also recommended the trendiest shades for darker locks. We also scoured the internet and spent hours browsing through reviews to find at-home hair dyes that offer a nice hue without stripping your hair dry. Ready to try your hand at coloring? Ahead, our top 11 picks for dark hair.

,hair dye for dark hair dphueUlta

Best Overall

1. DpHUE Color Boosting Gloss Deep Conditioning Treatment

What We Like

  • available in 11 shades
  • gentle formula
  • easy to use

What We Don't like

  • can feel greasy for some hair types


Add this deep conditioning treatment to your wash day and watch your hair’s natural color change. According to the brand, you can see a fresh shade appear on your strands in as little as three minutes. Plus, the formula doesn’t contain any peroxide or ammonia, so you can use it as often as you like without drying out your strands. Try out semi-permanent colors like auburn, copper or strawberry, which offers a boost shine and softness to your dark locks. “It took all the cool tones out of my hair and warmed it up [with] just the right amount and left it soft and shiny. I will continue to use this when I need to help my grays blend in better with my natural dark hair without that harsh stark contrast,” shares one Ulta reviewer.

$38 At Ulta$38 at dphue,hair dye for dark hair splatAmazon

Best Purple Shade

2. Splat Midnight Complete No Bleach Kit

What We Like

  • comes with color, conditioner, a pair of gloves and instruction sheet

What We Don't Like

  • can stain clothing, skin or sink easily


Packed with finely milled micro-pigments that attach to the surface of your hair (rather than penetrating the shaft), this semi-permanent dye provides up to six weeks of bold color. The bleach-free kit is infused with baobab seed oil to nourish and protect strands, as well as quinoa extract to prevent breakage, improve shine and seal-in shade. It’s specifically made for brunettes, so try out the “Midnight Tanzanite” shade without needing to lighten hair first. As one shopper notes, “It works great on brunettes. Purple is very vivid and [leaves] such a pretty color. You may need help because if it gets on the skin it can stay on for over 24 hours.” Make sure to slip on a pair of rubber gloves before you get started because—as you can imagine—the dye is quite powerful.

$13 At Amazon$15 at target,hair dye for dark hair jerome russellAmazon

Best Budget

3. Jerome Russell Temporary Hair Color Spray

What We Like

  • gentle formula
  • easy to wash out

What We Don't Like

  • strong scent
  • finicky nozzle

Jerome Russell

If you’re looking for a temporary color, Jerome Russell offers 17 shades for under $10. From copper tones to icy blues, spray the vivid hue directly onto your strands and opt for subtle ends or spritz all over to your hearts desire—with no mess, bleach or peroxide in sight. Shoppers enjoy the no-fuss application, using it primarily to cover grays or thinning spots. “I have fairly dark brown hair and needed this for a Halloween costume as Ginny Weasley [from Harry Potter], who has bright red hair. Of course, I didn’t expect it to turn out as red as in the movies, but this did the job fairly well. It made my hair look reddish and was easy to apply,” shares one Amazon shopper.

$9 At Amazon,hair dye for dark hair lorealAmazon

Best Temporary Dye

4. L’Oréal Paris Colorista Hair Makeup

What We Like

  • offers great pigment
  • washes out easily

What We Don't Like

  • dries quickly


Do you have a fun event coming up? Turn heads with a temporary color. This hair makeup washes out after one rinse (with help from your go-to shampoo) so there’s no need for the color commitment. Pick from five bold shades (like green or raspberry) and try out those money piece highlights you’ve been holding off on. “This color is awesome on my dark brown hair. I used it to change my hair color for a Halloween costume and I got so many compliments on my hair all night. I applied it to dry hair, combed through and then used the blow dryer. I then went and had my hair done with a curling iron and more teasing and brushing and the color stayed in wonderfully,” says one Amazon customer.

$7; $5 At Amazon$6 at walmart,hair dye for dark hair overtoneOvertone

Best Red Dye

5. Overtone Hair Coloring Conditioner

What We Like

  • hydrating formula
  • ready in about 15 minutes
  • great for all hair types

What We Don't Like

  • pricey
  • stains things easily


Hair dyes can leave a very strong (and often unpleasant) scent behind which has everything to do with the chemicals. However, this is not the case with this color conditioner from Overtone, which is specifically designed for brown locks. The formula has coconut oil, shea butter, avocado oil and jojoba oil to moisturize and repair strands. Leave it on for 15 minutes, rinse and see the pigment shine through—regardless what color you choose (though our favorite has to be the rose gold hue). “This is the second color for brown hair I’ve tried. Both worked well for me (purple and rose gold) and I love that it doesn’t damage my hair. The color is really pretty though and Overtone [conditioner] smells great!” shares one Overtone reviewer.

$32 At Overtone,hair dye for dark hair ionSally Beauty

Most Pigmented

6. Ion True Tones For Dark Hair Permanent Crème Hair Color

What We Like

  • available in eight shades
  • contains peqi and argan oil

What We Don't Like

  • not great for sensitive scalps


This line is literally dedicated to dark hair, so expect color to actually show up on strands. It’s designed to tone and color your hair in one step without a pre-lightening treatment. Whether you want a fiery red or a blue tone, it only takes 30 minutes to get the rich pigment. It has 300 5-star reviews and even has one Sally Beauty shopper dropping a review for the very first time: “I honestly am not much of a review person, but I decided to leave this one because I love the product. I have very very dark brown hair and it works great. I love how bright and vibrant the colors turn out without me having to bleach it! I go through red hair phases every few years, and I use this every time. 100 percent recommend.”

$10 At Sally Beauty,hair dye for dark hair as i amSally Beauty

Best for Natural Hair

7. As I Am Curl Color

What We Like

  • available in nine shades
  • pleasant scent
  • washes off easily

What We Don't Like

  • stains things easily

As I Am

The brand behind the beloved curly hair products created a line of vibrant temporary colors. Try one (or all) nine shades on your curls and coils for the day. One PureWow editor (yours truly) even tried it—and yes, the claims are true. My dark curls took on fun colors I didn’t think were possible without bleach. I never knew I could look this good in blue, gold or red.

$9 At Sally Beauty$8; $7 At Target,hair dye for dark hair madison reedUlta

Best Hair Gloss

8. Madison Reed Color Reviving Gloss

What We Like

  • contains keratin and argan oil
  • adds shine

What We Don't Like

  • doesn’t cover grays well

Madison Reed

A hair gloss is a great way to boost your natural hair color and Perkins loves Madison Reed’s Color Reviving Gloss for this. The semi-permanent shades (like Espresso) helps refresh locks, neutralize brassiness and improve shine. It can last for up to eight washes and works best when applied to the mid-length and ends of hair. “My preference is always an ammonia-free color and this one has keratin to strengthen hair and argan oil to moisturize strands, so you’re improving the health of your hair while you’re coloring it,” says Perkins.

$30 At Ulta$25 at madison reed,hair dye for dark hair clairolAmazon

Best Demi-Permanent

9. Clairol Natural Instincts Demi-Permanent Hair Dye

What We Like

  • has over 30 shades in browns, reds and blacks
  • great gray coverage
  • improves shine

What We Don't Like

  • can feel drying on some hair types


“I like demi-permanent dye [because] it deposits color and adds shine, as opposed to permanent dyes, which require peroxide for the color to take to the hair,” says Dorram. Her favorite demi-permanent formula? The Clairol Natural Instinct line. With over 30 shades to try out, from dark bronze brown to dark burgundy, and infused with coconut and aloe vera, the color can last up to 28 washes—and it works well on gray hairs. The hair dye is also ammonia- and paraben-free, making it a gentler option for those with fine or thinning locks.

$23 At Amazon,hair dye for dark hair hallyUlta

Best Color Stick

10. Hally Shade Stix

What We Like

  • great pigment
  • safe for kids

What We Don't Like

  • finicky applicator


Although it’s not a traditional hair dye, this temporary color stick can still provide fun, bold hues for you to decorate your strands in for any festival or party coming up. Whether you’re eyeing pink, orange or yellow, it’s easy to apply and wash out, so you can dabble in multiple hues at once. For one mom, she found it to be great for her kiddo’s hair: “My kids are obsessed with these! No mess and the color washes right out of their hair. So much better than the temporary hair sprays and chalks. [I] will be buying all the shades!!”

$10 At Ulta$9 at amazon,hair dye for dark hair arctic foxUlta

Best Shade Range

11. Arctic Fox Semi-Permanent Hair Color

What We Like

  • comes in 14 shades
  • vegan formula

What We Don't Like

  • stains things easily

Arctic Fox

This semi-permanent hair dye offers the boldest shades for dark locks. From oceanic blue to deep purple, there are 14 colors to try out—minus any harsh chemicals (aka peroxide, ammonia and PPD). Shoppers say it’s easy to use and the scent is deliciously good for a hair dye. “I love Arctic Fox hair color. It’s easy to use and smells lovely. Most of the vibrant colors even give me a pretty good tint on my dark roots. It lasts a pretty long time on most of my hair but fades quickly on my grays,” says one Ulta reviewer.

$18 At Ulta$20; $18 at amazon,

Frequently Asked Questions

What to Consider When Shopping for the Best Hair Dye for Dark Hair

1. Look for brands dedicated to dark hair. There are plenty of brands like Overtone and Splat, who have collections formulated for dark hair. Start with those brands to find a color for your strands.
2. Take hair type and texture into account. Think beyond your natural hair color. Your hair type and texture, as well as your porosity and density level can determine how well your hair can take color.
3. Consider doing a patch test first. Dorram suggests taking a small strand behind the ear and testing out the color before fully committing. She also recommends drying your hair after washing it, so you can really see how accurate the color looks under very good lighting.

Which Hair Dye Colors Show Up Best on Dark Hair?

Don’t fall into delulu land and expect every hair color to work on darker strands. It’s unlikely dark locks can turn into bright blonde pieces without the use of a lightener like bleach. “Permanent hair color will lighten natural hair about 1-2 levels, which might be less than you envision. It can mean going from dark brunette to medium brunette at best,” says Perkins. “If you’re looking for a noticeable change to lightness from dark hair, you may actually need to consider lighteners —which is not necessarily a bad thing in the right hands with a transparent consultation.”

How to Dye Dark Hair At Home

The experts provided salon tips and tricks, so you can color your hair at home like a pro.

1. Gather all your materials. Aside from the hair dye, have clips, gloves and a brush ready. Also consider wearing an old T-shirt and/or a towel you don’t care about getting stained.
2. Cover your hair coloring station. Perkins suggest placing some parchment paper down to catch any drips and avoid staining your sink. “Also tape the instructions on your mirror, so you don’t have to keep touching it when you have color on your gloves,” adds Perkins.
3. Apply Vaseline on skin to avoid stains. Dorram suggests applying Vaseline (or any petroleum jelly) on your hairline, tips of the ears and along the nape of the neck. She adds, “This step will ensure the skin will not have tell tale signs when you are through [coloring your hair].”
4. Use a color with ash tones. “While all natural hair colors have some amount of warmth to them (think yellow, orange, and red tones), darker hair has the most. Even if you’re not going for an ashy, cool-toned color, having some blue or green pigment is necessary for your hair to look neutral and not reddish,” says Perkins.
5. Follow the instructions on the box. It’s important to go through each step slowly to ensure an even application. Most box dyes will have you start at the root before blending it down to the ends using an applicator brush. Remember to work in sections and wrap your hair up while you wait for the color to process.
Wash your hair and condition afterwards. Dorram say a sulfate-free shampoo and a deep conditioner can help keep your hair color looking vibrant and fresh.


The Best At-Home Hair Color for Women, According to DIY Dye-ers

The Best Presidents’ Day Sales to Shop and Save in 2024

A woman shopping online.Westend61/Getty Images,

Sorry, Punxsutawney Phil, but springtime doesn’t seem to be coming early this year. The best Presidents’ Day sales, however, thankfully are. I must admit, a shopping spree is just what I needed to get through the rest of the winter, so I’m glad to hop on these sales, which, as a deals editor, I can confirm are some the *bestof the season. With massive discounts on everything from chic outfits at lululemon and J.Crew to home must-haves from Brooklinen, Amazon and Wayfair, there are plenty of ways to save during the holiday weekend—and I’m giving you the scoop on all of ‘em.

First off, my fellow PureWow editors and I plan on jumping on too-good-to-be-true prices on our favorite beauty buys (including a rare 15 percent discount on SkinCeuticals with coupon code SKINC15). We also plan to take full advantage of the top mattress sales (like an exclusive offer at Saatva) to sleep and save like a queen this spring—whenever it arrives. Don’t know where *youshould start shopping? Here are the 20 best Presidents’ Day sales to shop in 2024.

Want to know which buzzy products are *reallyworth buying? Sign up for our shopping newsletter to uncover our favorite finds.

,A bed made up with Brooklinen bedding.Brooklinen

1. Brooklinen


Want to upgrade your bedding? We suggest doing so while Brooklinen slashes 20 percent off its highly rated sheets, comforters, pillowcases and robes. Just so you know, PureWow Assistant Editor, Sydney Meister, put a few of the brand’s best-selling pieces to the test, including the All-Season Down Comforter (was $189, now $151) and Sateen Luxe Core Sheet Set (was $159; now $127). You can read her full review, but to put it in a nutshell: both pieces lived up to the hype. Not only was the comforter super fluffy for that just-out-of-a-catalog bedding look, but it was also lightweight, so she didn’t feel suffocated in her sleep. Meanwhile, the sheets were soft, comfortable and held up in the washer. BTW, you also shouldn’t sleep on the brand’s Organic Ribbed Robe (was $119, now $95), a personal favorite, which we can confirm will keep you cozy year-round.

Fast Facts

  • Sale Details: Get 20 percent off sitewide from Feb. 13 to Feb. 20.

Shop Now at Brooklinen,A wide view of the Samsung Frame TV mounted on a wall in a living room.Best Buy

2. Best Buy

Best Buy

Best Buy’s deals are poppin’ for Presidents’ Day weekend! We can’t lie, though, we aren’t too surprised by how massive the sale is, but we are surprised at the *huge* markdowns on flat screens (yes, including an up to $300 discount on the must-have Samsung Frame TV!). A whole slew of beauty gadgets are also up for grabs for a steal at Best Buy right now, so if you’ve been eyeing the editor-approved and TikTok-viral Shark FlexStyle Air Styling and Drying System (was $300, now $278), now’s the time to pounce.

Fast Facts

  • Sale Details: Secure discounts on major appliances and more from Feb. 16 through Feb. 19.

Shop Now at Best Buy,A close up of Abercrombie & Fitch jeans from the back.Abercrombie & Fitch

3. Abercrombie & Fitch

Abercrombie & Fitch

Raise your hand if you’re tired of buying jeans that simply don’t do your bum justice. We sure as heck are, which is why we plan on taking *fulladvantage of Abercrombie & Fitch’s secret Presidents’ Day sale this weekend, featuring 15 percent off the brand’s flattering jeans (and almost *everythingelse!). Hey, it’s not every day that we can score the brand’s relaxed, skinny and straight-leg styles for as low as $46, so can you really blame us? Don’t even waste any time answering that—just get to the deals.

Fast Facts

  • Sale Details: Enjoy 15 percent off almost everything and get free shipping on orders $99 or more through Feb. 19.

Shop Now at Abercrombie & Fitch,A design by Dasha Burobina for PureWow featuring a few of our favorite lululemon styles on sale now.DASHA BUROBINA FOR PUREWOW

4. Lululemon


Did you know you can stock up on lululemon styles you’ve seen all over TikTok (including the mega-famous Everywhere fleece belt bag!) without breaking the bank? No, we’re not kidding. All you have to do is head to the brand’s ‘We Made Too Much’ section to snag specials you don’t want to miss. Whether you’re looking to stock up on cult-favorite Align leggings (were from $128, now from $59) for spring or hunting for a new sports bra (was $48, now $39), you’re bound to come across athleticwear you love at prices you can’t resist.

Fast Facts

  • Sale Details: Score special pricing on a ton of styles in the ‘We Made Too Much’ section.

Shop Now at Lululemon,Best Presidents Day Sales 2024 5Article

5. Article


To say we’re in love with Article furniture would be an understatement, so there’s no question whether we’re taking advantage of its Presidents’ Day Sale, which features an up to 30 percent discount on many of its equally functional and beautiful home designs. If you’re new to the brand, allow us to introduce you to the Kayra ivory bouclé sofa (was $1,299, now $1,169). It may just be the answer to your cat-scratch woes, according to one former PureWow editor, who gave it 97 out of 100 points in a PureWow100 review. In fact, she loved it so much that she ended up buying the matching ottoman ($299) to go with it. While that particular one is not on sale, tons of other cute poufs are, so you know what to do.

Fast Facts

  • Sale Details: Get up to 30 percent off select furniture from Feb. 5 to Feb. 19.

Shop Now at Article,A design by Dasha Burobina for PureWow featuring a few of our favorite items on sale at Amazon right now. DASHA BUROBINA FOR PUREWOW

6. Amazon


Whether you’re shopping for a new Bluetooth speaker or robot vacuum, Amazon’s Presidents’ Day Sale has got you covered. However, if we were you, we would hop on the discount on the Apple AirPods Pro (were $249, now $190). Not only do the noise-canceling earbuds block outside sounds (like sirens or construction) to provide crisp and immersive listening, they also have a transparency mode, which lets in some external sounds as you wish, so you don’t miss your boarding call at the airport or your dog barking at the door. Feel free to read our full review on them, but just know that this deal won’t last much longer. Neither will the deals on the Bissell Little Green cleaner (was $124, now $100) and the iRobot Roomba j7 robot vacuum (was $600, now $298), for that matter.

Fast Facts

  • Sale Details: Save on everything from a SolaWave Facial Wand to Fire TV Sticks for a limited time.

Shop Now at Amazon,A bed made up with Cozy Earth bedding.Cozy Earth

7. Cozy Earth

Cozy Earth

Want to snag some Oprah-approved bedding and loungewear? Of course you do! And there’s no better time to do so than during Cozy Earth’s Presidents’ Day Sale. The brand is slashing up to 20 percent off *everythingon its site, including the famous Bamboo sheet set (was from $339, now from $271) that Oprah loves. The pieces supposedly get softer with each wash and are temperature-regulating, so hot sleepers, look no further! However, if you’re looking for new bath linens, the brand’s Waffle Bath Towel bundle (was $340, now $272) has your name written all over it, especially if you’re someone who likes to sit around in a towel after showing. They’re very quick drying; you’ll feel like you just came from the spa. While you’re at it, you might want to pick up some new PJ’s for springtime. Senior Commerce Editor Stephanie Maida says she can’t recommend Cozy Earth’s best-selling Bamboo Pajama set (was $175, now from $79) enough. “These pieces are amazingly soft, lightweight and breathable. Plus, they make me feel fancy while I’m padding around the house.”

Fast Facts

  • Sale Details: Enjoy up to 20 percent off sitewide from Feb. 16 through Feb. 24.

Shop Now at Cozy Earth,A bird eyes view on the Saatva Classic Mattress.Saatva

8. Saatva


Truth be told, Saatva mattresses are unlike any other on the market, and it’s all thanks to their genius design, which combines pillowy soft layers, supportive innersprings and cooling technology for a more comfortable sleep. It’s no secret that we’re fans of the Classic Hybrid bed (was from $1,295, now from $920); we tried it and found that it helped us get to sleep faster *andwake up feeling more refreshed each day. Not to mention, it’s coated in a botanical, antimicrobial treatment to prevent mold and bacterial growth, which means it’ll give you sweet dreams for years to come. So the fact that PureWow readers (and PureWow readers only!) can take $375 off orders of $1,000 or more right now, depending on how you customize it (with various sizes, heights and comfort levels), makes it all the more irresistible. But you also can’t go wrong with any of the brand’s comfy mattresses, per happy reviewers.

Fast Facts

  • Sale Details: PureWow readers can take $375 off orders of $1,000 or more from Feb. 12 through Feb. 23.

Shop Now at Saatva,A wide view of the Avocado Green Mattress.Avocado

9. Avocado


Got hip pain? An Avocado mattress just may be your remedy, and it doesn’t hurt that you can save up to $1,360 off the brand’s beds during its massive Presidents’ Day Sale. But if you’re still not sold on buying one, perhaps the fact that we gave the Avocado Green mattress (was from $1,399, now from $1,259) 95 out of 100 points in a PureWow100 review will convince you to place your order today. The bed is comprised of the brand’s certified organic latex, certified organic wool and certified organic cotton, which together make it durable, cooling, hypoallergenic, moisture-wicking, breathable and super soft. Plus, we found the pillow top to be an ideal bed for side sleepers who experience added pressure on their joints, so if that sounds like you, you won’t find a better mattress (well, other than the brand’s Luxury Organic mattress, perhaps, which is now under $3,000).

Fast Facts

  • Sale Details: Secure up to $1,360 off mattresses, up to 10 percent off pillows and toppers and up to 10 percent off bedding and protectors through Mar. 4.

Shop Now at Avocado,An outdoor set up with a Brayden Studio Sectional.Wayfair

10. Wayfair


From Feb. 13 to Feb. 21, you can score up to 70 percent off everything you can dream of for the home, from area rugs and sofas to bedding and kitchen appliances. Just so you know, PureWow editors are scooping up the Joss & Main Skye rug (was from $99, now from $33) as we speak. With coupon code SAVE, it’s an additional 20 percent off, which is almost unheard of when it comes to this antique-inspired rug that will make your space look and feel more rustic in an instant. And don’t even get us started on the outdoor furniture deals, which include PureWow readers’ favorite 4-person sectional (was $450, now $360), which is sure to be a hit this spring and summer.

Fast Facts

  • Sale Details: Enjoy up to 70 percent off area rugs, bedding, outdoor upgrades and more from Feb. 13 to Feb. 21.

Shop Now at Wayfair,A woman wearing the J.Crew sweater blazer.J.Crew

11. J.Crew


J.Crew always comes through with incredible deals, and right now, you can snag 30 percent off your purchase with coupon code SHOPNOW. The brand is also offering an additional 50 percent off sale styles, which means you can snag some Meghan Markle-approved layers for a major steal. More specifically, the Giselle V-neck sweater-blazer (was from $158, now from $50) has the potential to dress up any look thanks to its elegant gold buttons and contrast piping. However, the brand’s new Zoe ballet flats (were from $138, now from $97) may just be the hottest item to scoop up on sale RN. The brand made them with a slightly higher vamp than other ballet flats, so you get more toe coverage, and they’re just as comfy as they are chic, according to happy buyers.

Fast Facts

  • Sale Details: Take 30 percent off your full-price order and 50 percent off sale styles with coupon code SHOPNOW from Feb. 13 to Feb. 20.

Shop Now at J.Crew,A wide view of the Parachute Eco Mattress.Parachute

12. Parachute


You already know that Parachute will take your bedding game to the next level (especially with this brushed cotton top sheet, was $100, now $80), but this Presidents’ Day deal on its beloved Eco Mattress (was from $1,500, now from $1,200) is the perfect excuse to upgrade your entire bed. Yes, Parachute makes a mattress, people, and it’s not just any mattress: It’s completely nontoxic and, as its name suggests, made from eco-friendly materials such as pure New Zealand wool and 100 percent organic cotton. If you’ve been experiencing back pain with your current mattress, you’ll be won over by this bed’s construction, which is firm in the middle to offer as much support as possible. But don’t just take our word for it. One reviewer shares, “I am sleeping so much better since buying this mattress. It is very comfortable, not too firm and not too soft. My back feels so much better than it used to in the morning and I feel overall more rested. Love it!” Now that it’s up to $500 off, there’s no better time to scoop it up.

Fast Facts

  • Sale Details: Save 20 percent on the Parachute Eco mattress and up to 15 percent on select bedding from Feb. 15 through Feb. 19.

Shop Now at Parachute,A woman wearing clothes from Anthropologie.Anthropologie

13. Anthropologie


No one does timeless, bohemian fashion and decor better than Anthropologie, and for Presidents’ Day weekend, you can take an additional 40 percent off its sale section and get up to 40 percent off select furniture and decor. That’s music to our ears, so we’re wasting no time scooping up a few new styles for our spring capsule wardrobe, including this sheer smocked ruffled sweater (was $128, now $48) and Nation LTD Logan bomber jacket (was $291, now $108). Of course, we’re also grabbing some stuff for our homes, not limited to this Renata throw blanket (was $98, now $78) and Capri Blue Volcano Capiz candle (was from $16, now from $11). New season, new style, new scent for our space!

Fast Facts

  • Sale Details: Take an additional 40 percent off sale styles, plus get up to 40 percent off furniture, décor and more for a limited time.

Shop Now at anthropologie,Best Presidents Day Sales 2024 Solawave 1Solawave

14. Solawave


Have you been dying to get your hands on the celeb-approved Solawave Radiant Renewal facial wand (was $169, now $110)? Today must be your lucky day because the brand is slashing 35 percent off its *entire site* for the weekend with code RED35, which means you can finally snag the device that vibrates, warms up and emits red light and a galvanic current in order to help smooth and brighten skin. PureWow Senior Commerce Editor Stephanie Maida swears by the new and improved version of the wand, and suggests snagging this bundle (was $198, now $123), which includes the device and the new Skin Therapy Activating serum to use with it. “Both products work together to leave skin feeling smooth and snatched after just one use. Puffy under-eyes are no match for this baby!” Why else do you think so many celebs—from Reese Witherspoon to Pedro Pascal—are fans? Red carpet-worthy skin, here we come!

Fast Facts

  • Sale Details: Secure 35 percent off sitewide with coupon code RED35 for a limited time.

Shop Now at solawave,A wide view of the Awara hybrid mattress.Awara

15. Awara


A little birdie told us you’ve had a hard time getting (and keeping) your eyes shut at night. Well, that’s all the more reason to jump on Awara’s Presidents’ Day Sale, which features an up to 50 percent discount on all its cloudlike mattresses. We suggest you scoop up its Natural Hybrid mattress for as low as $649 (was $1,299) during the sale. Buyers say it helps them sleep longer (and better), and we have a strong feeling that has something to do with the bed’s lush layers that wick away moisture (so you don’t wake up from night sweats) and reduce motion transfer (so you don’t feel your partner’s every toss and turn). With that being said, how could you not head to the site to secure your new bed? We’ll wait, but this up to 50 percent discount won’t. So, as one buyer says, “If you’re having any second thoughts, don’t!” You may end up wishing you bought it sooner.

Fast Facts

  • Sale Details: Get up to 50 percent off mattresses through Feb. 22.

Shop Now at awara,A wide view of a living room set up with West Elm furniture.West Elm

17. West Elm

West Elm

Let’s be real, we’re always making room in our homes for next season’s redecorating. With a Presidents’ Day Sale reaching up to 60 percent off, West Elm is the place to snag all the pieces you need to elevate your space. Perhaps a modern new sofa (was $1,599, now $1,088) or a light cotton knit throw (was from $89, now from $38). Just be sure to use coupon code EXTRA15 at checkout to unlock the biggest savings on those and more clearance items. You’ll even get free shipping on tons of items, so what are you waiting for?

Fast Facts

  • Sale Details: Take up to 60 percent off select furniture, rugs and more. Plus, get an extra 15 percent off clearance through Feb. 21.

Shop Now at west elm,A close up of a few best selling SkinCeuticals products.Dermstore

17. SkinCeuticals 


Anyone who is skincare-obsessed knows about SkinCeuticals. And if you don’t, let us be the first to tell you that the brand’s offerings—especially the editor-tested (and loved) A.G.E. Interrupter Advanced anti-wrinkle cream (was $185; now $157) and C E Ferulic serum (was $182, now $155)—are raved about by countless shoppers. Yes, they’re pricey, but you can save 15 percent on them now during the very rare SkinCeuticals sale at Dermstore. Just be sure to use coupon code SKINC15 before Feb. 16 to unlock the savings. And remember, you can’t go wrong with any of the brand’s beloved products (we would know!).

Fast Facts

  • Sale Details: Take 15 percent off SkinCeuticals with coupon code SKINC15 from Feb. 13 to Feb. 16.

Shop Now at Dermstore,A close up of the Apple AirTag pack.QVC

18. QVC


There’s no question whether we’re shopping at QVC this weekend. In fact, we plan on grabbing everything from an Apple AirTags 4-pack (was $165, now $125) to a Black Decker multi-surface floor sweeper (was $63, now $40) during QVC’s Presidents’ Day Sale. Since it includes more than 1,000 markdowns on items from your favorite brands (like Dyson, Peter Thomas Roth and Dooney & Bourke, to name a few), you’re guaranteed to find something you just can’t live without.

Fast Facts

  • Sale Details: Save more than 1,000 items, and new customers can use coupon code WELCOME24 to get $10 off $25, HELLO20 to get $20 off $40 or FEBRUARY15 to get $15 off $35 from Feb. 15 through Feb. 19.

Shop Now at QVC,A close up of a few Sunday Riley best sellers.SkinStore

19. SkinStore


ICYMI, SkinStore is offering up to 30 percent off a ton of beauty faves when you use coupon code CELEBRATE during its Anniversary Sale, which conveniently coincides with Presidents’ Day weekend. Prepare to restock your vanity with the Sunday Riley Good Genes Lactic Acid Treatment (was from $43, now from $34) that has the power to slough off dead skin, clear complexions and instantly hydrate (according to our editor reviews), along with the Neocutis Lumière Firm Eye Cream (was $108, now $76), which is packed with proprietary peptides to help boost firmness and elasticity around the delicate eye area. Of course, there’s plenty where those came from, so we suggest running to the retailer ASAP.

Fast Facts

  • Sale Details: Enjoy up to 30 percent off select beauty faves with coupon code CELEBRATE through Feb. 26.

Shop Now at SkinStore,A woman wearing the Workwear shirt.Everlane

20. Everlane


Into minimalist fashion? Say no more. You *mustput aside some time to shop Everlane’s Presidents’ Day Sale before it ends. Not only can you save up to 60 percent off tons of transitional styles that will come in handy over the next few weeks, but also a ton of spring and summer-ready finds you’ll wear on repeat ‘til fall. We’ll be grabbing a couple of breezy linen pieces (like this Workwear shirt for as low as $23 and this Workwear dress for half off) to have them ready to go when summer arrives. You can’t go wrong!

Fast Facts

  • Sale Details: Get up to 60 percent off cozy sweaters, comfy jeans and more this weekend.

Shop Now at everlane, RELATED

Rest Easy with the 14 Best Presidents’ Day Mattress Sales for Sleeping (and Saving) Like a Queen

12 Beauty Deals to Shop Now

february beauty deals collageDasha Burobina for PureWow,sunday riley good genes treatmentSkinStore

1. Sunday Riley Good Genes Treatment

Save big on this anti-aging skin treatment that reviewers rave over for its plumping, brightening and hydrating effects. (Psst: Use code CELEBRATE at checkout.)

Buy Now,solawave wandSolawave

2. Solawave 4-in-1 Facial Wand and Serum

Now $75 off with code RED35, this vibrating facial wand and serum kit leaves skin feeling snatched and smooth after just *oneuse.

Buy Now,revlon one step volumizer brushUlta

3. Revlon One-Step Volumizer Brush

PureWow Assistant Lifestyle Editor Sydney Meister says this discounted heat brush helped eliminate her flyaways and gave her hair an extra-shiny finish.

Buy Now,ce serumDermstore

4. SkinCeuticals C E Ferulic Serum

Take advantage of the *raredeal on this cult-favorite serum that helps brighten skin and reduce fine lines, per shoppers. (Just use code SKINC15 to save.)

BUY NOW,grandelash serumWalmart

5. GrandeLash Lash Enhancing Serum

This GrandeLash serum is beloved by PureWow editors for its lash-thickening and lengthening effects—and you can save nearly $30 on a three-month supply.

buy now,teeth stripsAmazon

6. Lumineux Teeth Whitening Strips

Brighten your smile for less with these natural whitening strips that buyers say are super effective and don’t leave their teeth feeling sensitive after.

Buy Now,st tropez self tanning dropsSkinStore

7. St. Tropez Luxe Tan Glow Drops

Boast a sun-kissed glow year-round with these tanning drops that can be mixed into your favorite moisturizer. Get the deal with code CELEBRATE at checkout.

buy now,shark hair stylerUlta

8. Shark FlexStyle System

Snag this multi-use Shark styler that can dry, curl and smooth your locks while it’s $20 off.

Buy Now,neocutis eye creamSkinStore

9. Neocutis Lumière Eye Cream

This illuminating eye cream, now marked down by $35 with code CELEBRATE, is adored for the way it moisturizes and tightens the under-eye area.

Buy Now,sol de janeiro creamDermstore

10. Sol de Janeiro Bum Bum Cream

We can confirm that this famous body cream feels luxuriously nourishing *andsmells like a tropical vacay in a jar, so don’t miss it at this price.

buy now,skinceuticals facial treatmentDermstore

11. SkinCeuticals Triple Lipid Restore 242 Treatment

Using code SKINC15, you can save more than $20 on this moisturizer that’s infused with essential lipids intended to smooth skin’s texture and improve its elasticity.

Buy Now,bagAmazon

12. Nishel Travel Toiletry Bag

This spacious toiletry bag has two main compartments and multiple zip pockets to keep your products perfectly organized on-the-go.


Looking for the Best Presidents’ Day Sales to Shop in 2024? Here Are 11 to Jump on Earlier Than Ever


Want to know which buzzy products are *reallyworth buying? Sign up for our shopping newsletter to uncover our favorite finds.

Flossing Mistakes to Avoid, According to a Dentist

flossing mistakes: an illustration of a tooth and flossShendart/Getty Images,

There was a time, not long ago, when I did not floss with any regularity. Eventually, it caught up with me and I’ve been dealing with the consequences (which, to date, have included multiple fillings and a root canal). In hopes of sparing you a similar fate, I wanted to share some surprising things I’ve learned through lengthy conversations with dentists, including the top mistakes many of us make when it comes to flossing.


Meet the Expert

Dr. Michael J. Wei is a cosmetic dentist practicing in Manhattan, New York. After graduating from Rutgers University with a bachelor’s degree in biology and a minor in psychology, Dr. Wei earned his Doctorate of Dental Surgery (DDS) degree from New York University College of Dentistry in 2000. Dr. Wei also received dual certificates in Advanced Education in General Dentistry (AEGD) at Columbia University School of Oral and Dental Surgery and completed a Fellowship at New York Presbyterian Hospital. Dr. Wei holds membership in the American Academy of Cosmetic Dentistry, Academy of General Dentistry, American Dental Association, New York State Dental Association and New York County Dental Society. Dr. Wei was voted one of America’s Top Dentists in 2005-2020 by the Consumer’s Research Council of America.


9 Things Your Dentist Wishes You Would Stop Doing

,flossing mistakes: a woman flossing in the bathroomCharday Penn/Getty Images

Mistake #1: Not Choosing the Right Floss for Your Needs

Waxed, unwaxed, tape, super…who knew there were so many different types of floss? So how do you pick one? According to Dr. Wei, “It’ll ultimately depend on your personal preference and the needs of your teeth and gums,” but we’ll break down some of the most common types of floss and how they’re used for you now:

  • Nylon Floss: This is the most common and widely available option. It is effective at removing plaque and food particles from between the teeth. Nylon floss comes in both waxed and unwaxed varieties. Waxed floss may slide more easily between teeth, while unwaxed floss is thinner and can fit into tighter spaces.
  • PTFE Floss: This type of floss is made from monofilament PTFE (polytetrafluoroethylene) material. PTFE floss slides more smoothly between teeth, making it a good choice for those with tight spaces or sensitive gums. It is also less likely to shred or tear.
  • Dental Tape: Dental tape is wider and flatter than regular floss. It works well for people with wider spaces between their teeth. Dental tape tends to be gentler on gums and is less likely to cause irritation.
  • Super Floss: Super floss is a specialty type of floss that consists of three components: a stiffened end, a spongy floss and a regular floss. It is designed to help clean braces, bridges, and wide gaps between teeth.

When choosing between these types of floss, consider the following factors:

  • Space Between Teeth: If your teeth are tightly packed, consider using a thinner floss like nylon or PTFE. If you have wider spaces between teeth, dental tape may be a better choice.
  • Comfort: If you have sensitive gums, consider a floss that is thin, smooth, and gentle, such as PTFE or dental tape.
  • Special Dental Conditions: If you have dental appliances like braces, bridges or wide gaps, consider using specialty floss like super floss as it can make cleaning these areas easier.

“The most important thing is to find a floss that you feel comfortable using and that effectively removes plaque and debris from between your teeth,” says Dr. Wei, before adding that we should all aim to floss at least once a day to maintain healthy gums and prevent tooth decay.


Mistake #2: Not Using Enough Floss to Get the Job Done

“You want to use 18 to 24 inches of floss, so you can wrap most of it around your fingers and still have a few inches to work with,” says Dr. Wei. “Hold the floss tightly against the tooth surface and slide it gently up and down in a C-shape motion.”


Mistake #3: Not Reaching Beneath the Gumline

Gently curve the floss around the base of the tooth and slide it just below the gumline, making sure not to snap or force the floss into your gums, which can cause irritation. Doing this will help remove plaque and debris from these hard-to-reach areas.


Mistake #4: Not Using a Clean Section of Floss for Each Tooth

After cleaning one tooth, use a fresh segment of floss for the next tooth. This helps prevent the spread of bacteria from one tooth to another.


Mistake #5: Neglecting the Back of Your Mouth

Ensure you floss both sides of every tooth, including the back molars. These areas are often neglected but still require proper cleaning. Take your time while flossing and pay extra attention to any areas with tight contact points.


Mistake #6: Not Rinsing Your Mouth Immediately

After flossing, rinse your mouth with water or mouthwash to help remove any loosened debris.

Lastly, we’ve come across varying opinions on whether you should floss or brush first, so we ran it by Dr. Wei, who recommends the following order of operations for most people:

  • Floss: It’s best to start with flossing as it helps remove food particles and plaque from between the teeth and along the gumline. This allows for a more thorough and effective brushing afterward.
  • Rinse: After flossing, rinse your mouth with water or an antiseptic mouthwash. Rinsing helps to further remove any residual debris and freshens your mouth.
  • Brush: Use a soft-bristled toothbrush and a fluoride toothpaste to thoroughly clean your teeth, gums and tongue. Brush for at least two minutes, covering all surfaces of your teeth.
  • ,

    One Final Note

    You may want to hold off on rinsing your mouth immediately after brushing (which was news to me!). “The reason is that the fluoride in the toothpaste needs some time to stay in contact with your teeth to provide added protection,” explains Dr. Wei. “So, spitting out excess toothpaste after brushing is recommended, but it’s better to avoid rinsing immediately,” he adds.


    Here’s Why You *ReallyShould Brush Your Teeth Before You Wash Your Face