60 Black-Owned Fashion & Beauty Brands to Shop in 2024

60 Black-Owned Fashion & Beauty Brands to Shop in 2024
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a collage of black owned fashion and beauty brands on a blue backgroundPaula Boudes/PureWow,

While February is Black History Month, you can celebrate and buy from Black-owned businesses today, tomorrow and always. Ready to spend your coins? We compiled an extensive list of beauty and fashions brands to support. From big brands like Fenty Beauty and Oui The People to newer ones like Ami Colě and Ada & Edith, we got you covered.

Stop by your local retailers (aka Target, Ulta and Sephora) to check out some of these Black-owned brands. We also made it easier to shop online with our favorite picks from each brand. Whether you’re looking for a new foundation, a pair of heels or a soothing serum, here are 60 Black-owned fashion and beauty brands to shop now.

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Makeup

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1. Danessa Myricks Beauty

As a self-taught makeup artist, Danessa Myricks was never afraid to experiment with different looks and teach others her techniques. But after years in the beauty industry, she decided to take things one step further by launching her own brand that features multifunctional and inclusive products. “When I launched my own brand, I knew I didn’t want to do what everyone else was doing,” she stated on her site. “I wanted every person to feel like they had found a brand that represented them and gave them the freedom to enjoy makeup.”

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Yummy Skin Blurring Balm Powder

black owned fashion and beauty brands danessa myricks beauty balm powder$36Buy It

Colorfix Cream Pigment

black owned fashion and beauty brands danessa myricks beauty cream pigment$20Buy ItMore Products,

2. The Lip Bar

The Lip Bar is ready to change your perception of beauty. Since 2012, the brand has provided vegan and cruelty-free products. Aside from using fewer chemical ingredients, they also focus on virtual try-ons and tutorials for all skin tones and types. Despite being rejected on the hit TV show Shark Tank, the beauty company continues to provide eye, lip and face products in over 1,000 stores across the country.

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Just A Tint Moisturizer

black owned fashion and beauty brands the lip bar tinted moisturizer$17Buy It

Nonstop Liquid Matte

black owned fashion and beauty brands the lip bar lipstick$14Buy ItMore Products,

3. Black Opal Beauty

One of the OG beauty brands on the market, Black Opal Beauty has been making cosmetics and skincare for over 25 years. The cruelty-free brand has everything from foundations with SPF to brightening concealers (with vitamin A, C and E) to complete your look. Did we mention everything is under $15?!

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True Color Stick Foundation

black owned fashion and beauty brands blk opl foundation$14Buy It

Total Coverage Concealer

black owned fashion and beauty brands blk opl concealer$13Buy ItMore Products,

4. Fenty Beauty

In 2017, Rihanna’s beauty brand set a new industry standard for inclusivity when it launched its Pro Filt’R Foundation with 50 shades. Since then, Fenty Beauty has branched out to include concealers, liners, setting powders, you name it for all skin tones to try out.

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Pro Filt’r Liquid Foundation

black owned fashion and beauty brands fenty beauty foundation$40Buy It

Gloss Bomb Lip Luminizer

black owned fashion and beauty brands fenty beauty lip gloss$21Buy ItMore Products,

5. Maréna Beauté

Diarry Maréna has one goal and one goal only—to create makeup for women of color, especially darker skin tones. Her blush and bronzer palettes speak for themselves featuring nude and bold colors to compliment dark complexions.

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Rouge Tarou Nude Lipstick

black owned fashion and beauty brands marena beaute lipstick$24Buy It

Tarou Bronzer

black owned fashion and beauty brands marena beaute bronzer$39Buy ItMore Products,

6. Ace Beauté

The motto of Ace Beauté is “beauty for all,” which explains why their vibrant, highly pigmented eyeshadow palettes are made to flatter every skin tone. The brand also offer bold lipsticks and radiant bronzers, too. And if you’re in the market for lashes, they have a wide selection of falsies for any occasion.

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Paradise Blush Palette

black owned fashion and beauty brands ace beaute blush$36Buy It

Oceanic Palette

black owned fashion and beauty brands ace beaute eyeshadow palette$39; $30Buy ItMore Products,

7. Beauty Bakerie

After her fight with breast cancer, Cashmere Nicole vowed to develop products with high-quality and healthy ingredients. Beauty Bakerie is not only inclusive but cruelty-free. If you have a sweet tooth, you’ll enjoy the packaging and the fun names for each product. Plus, it’s one of the few brands that put forth their support for causes such as the Black Lives Matter movement, The Muslim Ban and beyond.

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Face Flour Baking Powder

black owned fashion and beauty brands beauty bakerie baking powder$24Buy It

Coffee & Cocoa Bronzer Palette

black owned fashion and beauty brands beauty bakerie bronzer$27; $13Buy ItMore Products,

8. Mischo Beauty

While pregnant, Kitiya Mischo King had a tough time finding non-toxic and harmless polish, so she decided to create her own. Mischo Beauty is vegan-friendly, cruelty-free and an overall clean beauty choice if you’re looking to add a splash of color to your nails. The line has over 20 shades including a top coat, a cuticle oil and a glass nail file.

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Nail Lacquer

black owned fashion and beauty brands mischo beauty$21Buy It

Top Coat

black owned fashion and beauty brands mischo beauty top coat$21Buy ItMore Products,

9. Juvia’s Place

Juvia’s Place is all about celebrating royals and rebels from African kingdoms. Whether you reach for a palette or a highlighter, expect some vibrant and pigmented colors. If bold looks are your thing, unleash your inner Queen and try a few colors together.

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I Am Magic Foundation

black owned fashion and beauty brands juvias place foundation$22; $15Buy It

The Warrior Eyeshadow Palette

black owned fashion and beauty brands juvias place palette$20Buy ItMore Products,

10. LYS Beauty

If you’re searching for a clean makeup brand that’s formulated with skincare ingredients and offers inclusive shade ranges, then LYS Beauty should be on your radar. Professional makeup artist and founder Tisha Thompson’s core mission is to create products that are free from toxic ingredients and targets skin concerns like hyperpigmentation, while being accessible for all skin tones. Known as the first Black-owned clean makeup brand at Sephora, you’ll find everything from blushes to foundations—all under $30, too.

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Higher Standard Cream Blush

black owned fashion and beauty brands lys beauty blush$18Buy It

Triple Fix Brightening Concealer

black owned fashion and beauty brands lys beauty concealer$19Buy ItMore Products,

11. Pat McGrath Labs

There’s no question that Pat McGrath is a pioneer of inclusive makeup, especially for Black women. Seriously, even Queen Elizabeth herself honored her as a Dame, which made McGrath the first makeup artist to hold the title. Since 2006, her eponymous beauty brand has been worn in over 60 fashion shows, breaking sales records for her vibrant palettes, lipsticks and foundations.

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Mothership V Eyeshadow Palette

black owned fashion and beauty brands pat mcgrath labs$128Buy It

Skin Fetish: Divine Powder Blush

black owned fashion and beauty brands pat mcgrath labs blush$39Buy ItMore Products,

12. Ami Colě

As stated on their site, this clean beauty brand was created “for us, by us.” Founder Diarrha Ndiaye launched Ami Colě (pronounced ah-me co-lay) to cater specifically to melanin-rich skin. Whether you’re looking for a skin tint, a creamy multi-stick or a lip oil, the brand’s offerings are inclusive of all skin tones. Plus, each product features natural ingredients (like baobab seed oil, passionfruit oil and camellia oil) to nourish the skin.

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Desert Date Cream Multistick

black owned fashion and beauty brands ami cole$22Buy It

Lip Treatment Oil

black owned fashion and beauty brands ami cole lip oil$20Buy ItMore Products,

13. Fashion Fair

In 1973, Fashion Fair became the first international cosmetics brand cater to darker skin tones. While they sadly filed for bankruptcy in 2019, they made a comeback three years later with a new design and a change in management. 51 years later, the brand is now being overseen by leading dermatologist Dr. Caroline Robinson and celebrity makeup artist Sam Fine. To date, they’ve launched foundations, lipsticks, setting powders and more.

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Iconic Lipstick

black owned fashion and beauty brands fashion fair$28Buy It

Crème to Powder Skin Foundation

black owned fashion and beauty brands fashion fair foundation$39Buy ItMore Products,

14. Stay Golden Cosmetics

If you want to add more shimmer to your life, Stay Golden Cosmetics has you covered. The beauty brand is famous for its Glitter Lip Kit, which includes a small pot of glitter, lip liner, a matching gloss and a dual-tip applicator to give you long-wearing sparkly lips that are transfer- and smudge-proof. Throughout the line, you’ll also find bold lipsticks and shimmery eyeshadows to create more glam looks fit for any special occasion.

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Baeby Glitter Lip Kit

black owned fashion and beauty brands stay golden cosmetics glitter lip kit$23Buy It

Sunkissed Lit Lidz

black owned fashion and beauty brands stay golden cosmetics eyeshadow$22Buy ItMore Products,

Skincare

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15. Undefined Beauty

Undefined Beauty’s mission is to democratize beauty for all. To that end, the brand relies on making wellness and skincare more accessible through plant-based ingredients, sustainable sources and affordable prices. While the message is to open the beauty world for everyone and create new fans of clean beauty, they also fight to develop products to repair, refresh and restore the skin. Per example, the R&R Sun Serum contains eight natural botanicals including jojoba, sunflower and rosemary oil.

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R&R Sun Serum

black owned fashion and beauty brands undefined beauty sun serum$28Buy It

R&R Day Serum

black owned fashion and beauty brands undefined beauty day serum$28Buy ItMore Products,

16. Scotch Porter

CEO Calvin Quallis launched Scotch Porter as a way for people to feel their best at the barbershop (and at home). As Quallis states on the brand’s website, “We develop products to enhance the everyday guy’s experience.” After opening a shop in his neighborhood, he began to experiment with natural ingredients that catered to his customers’ needs. From beard care to haircare, each grooming line is formulated with white willow bark, turmeric root and kale protein, to clean, nourish and moisturize—regardless if you have a coarse beard, oily skin or frizzy locks.

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Beard Balm

black owned fashion and beauty brands scotch porter beard balm$15Buy It

Leave-In Beard Conditioner

black owned fashion and beauty brands scotch porter beard conditioner$11Buy ItMore Products,

17. Ornami

Who knew a skincare brand could be inspired by a breakup? Through heartbreak, founder Yewande Masi found happiness in her skincare and community. Ornami was launched as a way to practice better self-care and self-love. The brand is all about “finding happiness as a process of elimination.” In this case, that means removing any toxic ingredients that can hinder your health (both physically and mentally). The skincare brand offers body and self-care products, as well as bundles for you and your bestie to enjoy.

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Bestie Combo

black owned fashion and beauty brands ornami bestie combo$50Buy It

‘Let That Mango’ Body Butter

black owned fashion and beauty brands ornami body butter$30Buy ItMore Products,

18. Kadalys

Owner Shirley Billot grew up immersed in traditional Caribbean medicine. A core ingredient used throughout her childhood was the banana tree plant, which has a host of health benefits that includes improving moisture, reducing the appearance of fine lines and wrinkles and promoting digestive health. The plant, along with her Creole background, led to the eventual creation of Kadalys in 2012. Since launching, the natural skincare brand continues to be a staple for eco-conscious users of all skin types and tones.

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Pure Melt Cleansing Gel

black owned fashion and beauty brands kadalys cleansing oil$41; $39Buy It

Radiance Precious Oil

black owned fashion and beauty brands kadalys oil$40Buy ItMore Products,

19. Black Girl Sunscreen

Black Girl Sunscreen was formulated for melanin skin in mind. It contains no harmful ingredients and is infused with jojoba and avocado oil. The brand’s most popular product is the moisturizing sunscreen lotion, which has 30 SPF and goes on completely sheer (so no white casing). You’ll also find a matte version and even sun protection products for the kiddos.

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Sunscreen Lotion

black owned fashion and beauty brands black girl sunscreen$16Buy It

Make It Matte Sunscreen

black owned fashion and beauty brands black girl sunscreen matte$18Buy ItMore Products,

20. Hyper Skin

Desiree Verdejo created Hyper Skin while she was pregnant and dealing with hormonal breakouts—the treatment she needed didn’t seem to exist, thus leading her to create a serum that actually worked. The brand’s vitamin C serum claims to smooth texture and reduce the appearance of scars and dark marks—thanks to its powerful natural and clean ingredients.

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Vitamin C Serum

black owned fashion and beauty brands hyper skin serum$58Buy It

Gentle Gel Cleanser

black owned fashion and beauty brands hyper skin cleanser$28Buy ItMore Products,

21. Rosen Skincare

Founder Jamika Martin vowed to create clean skincare to combat acne-prone skin and Rosen Skincare was born. All their products include non-toxic ingredients to soothe, improve and reduce the appearance of blemishes.

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Tropics Moisturizer

black owned fashion and beauty rosen moisturizer$20Buy It

Super Smoothie Cleanser

black owned fashion and beauty rosen cleanse$18Buy ItMore Products,

22. Beneath Your Mask

After her lupus diagnosis, Beneath Your Mask founder Dana created a collection that nourishes, heals and refreshes the skin. Whether it’s her popular soufflé or serums (which work on the skin and hair), each product has natural ingredients for all skin types. BTW, Gabrielle Union is a huge fan of the clean beauty brand.

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Heal Skin Soufflé

black owned fashion and beauty brands beneath your mask souffle$80Buy It

Nourish Skin and Hair Serum

black owned fashion and beauty brands beneath your mask serum$60Buy ItMore Products,

23. Topicals

Whether you have dry, sensitive or acne-prone skin, Topicals has a few options to help you out. From its hydrating mask to its brightening gel, the skincare brand is looking to combat itchiness, flakiness and stressed-out skin. Plus the packaging immediately pulls you in (and looks pretty good next to your other products).

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Faded Serum

black owned fashion and beauty brands topicals serum$38Buy It

Like Butter Moisturizer

black owned fashion and beauty brands topicals mask$34Buy ItMore Products,

24. Oui The People

Oui The People is all about nourishing the body (and upgrading your shaving day). This beauty brand has everything you need for pre- and post-shaving—down to their gold (or rose gold) safety razors. Say goodbye to pesky razor bumps.

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Melting Body Balm

black owned fashion and beauty brands oui the people body balm$75; $45Buy It

Rose Gold Razor

black owned fashion and beauty brands oui the people razor$85; $55Buy ItMore Products,

25. Buttah Skin

Model, actor and recording artist Dorion Renaud added CEO to his resume. Enter Buttah Skin—a skincare brand that focuses on helping dry, oily and sensitive skin. His products targets the face and body for men and women alike to smooth, protect and renew melanin skin.

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Rosewater Toner

black owned fashion and beauty brands buttah skin toner$21Buy It

Gel-Cream Moisturizer

black owned fashion and beauty brands buttah skin moisturizer$21Buy ItMore Products,

26. Dehiya Beauty

Dehiya is named after the fearless female warrior who ruled Northern Africa in the 8th century. Founder Dr. Mia Chae Reddy was inspired by Moroccan folk beauty to create this vegan, plant-based, all-natural and affordable skincare line for modern women.

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Mihakka Trio

black owned fashion and beauty brands dehiya beauty mihakka$48Buy It

Mami Wata Milk Jelly Drops

black owned fashion and beauty brands dehiya beauty hydra milk$78; $55Buy ItMore Products,

27. Eadem

EADEM stands for “same or all.” The skincare brand’s core mission is to cater to the skincare needs of all women of color. Founders Marie Kouadio and Alice Lin work with chemists and dermatologists (who are all WOC, btw) to develop clean and inclusive offerings like their buzzy serum—the Milk Marvel.

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Cloud Cushion Plush Moisturizer

black owned fashion and beauty brands eadem moisturizer$68Buy It

Milk Marvel Serum

black owned fashion and beauty brands eadem$68Buy ItMore Products,

28. AbsoluteJOI

If you’re searching for a skincare brand that’s created and backed by a professional, look no further than AbsoluteJOI. Founder and physician, Dr. Anne Beal, developed this brand to target specific skincare concerns (i.e, hyperpigmentation, dullness and wrinkles) using gentle ingredients that are safe to use on sensitive skin like jojoba oil, vitamin C and hyaluronic acid. As Dr. Beal states on the brand’s site, “Our mantra for healthy skin is simple: work with your skin, not against it.”

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Retinol Plus Vitamin C Night Oil

black owned fashion and beauty brands absolute joi night oil$64Buy It

Dark Circle Eye Cream

black owned fashion and beauty brands absolute joi eye cream$36Buy ItMore Products,

29. KNC Beauty

After a trip to Tokyo, founder Kristen Noel Crawley was inspired to create a line of natural lip masks. The popular product contains all-natural ingredients (like shea butter and marula oil) and a collagen-infused formula that has everyone from Emma Stone to Kim Kardashian rocking it on their pout. Since launching in 2016, the brand has expanded to offer lip scrubs, face masks and eye patches to complete your skincare routine.

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All Natural Collagen Infused Lip Mask

black owned fashion and beauty brands knc beauty$25Buy It

The Big Set Face Mask Set

black owned fashion and beauty brands knc beauty face mask$28Buy ItMore Products,

30. Proudly

In 2022, Gabrielle Union and Dwayne Wade teamed up to create Proudly, a skincare brand for kids. Co-designed with a dermatologist, the company strives to nourish melanated skin that’s “created for us and by us.” Whether you’re looking for a moisturizing balm, a soothing diaper cream or gentle baby wipes, Proudly has you covered.

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Soft & Absorbent Diapers

black owned fashion and beauty brands proudly diapers$18Buy It

Baby All Over Balm

black owned fashion and beauty brands proudly balm$9Buy ItMore Products,

Accessories

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31. Silver And Riley

Inspired by founder Lola Banjo’s weekly travels to work and her extensive trips around the world, Banjo created the functional yet stylish bag line we love today. Silver and Riley’s luxury items are for the busy commuters and adventurers of the world. From duffle bags to leather totes, each carryall is made with calf or cowhide leather in a variety of colors to match any outfit.

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Cylinder Bucket Bag

black owned fashion and beauty brands silver and riley bucket bag$495Buy It

Classic New Yorker Bag

black owned fashion and beauty brands silver and riley new yorker$1095Buy ItMore Products,

32. Ten Wilde

Ten Wilde reflects founder Tenisha Wilde’s personal style and travels over the years. Since 2016, the brand has offered gold jewelry that’s trendy, versatile and minimalistic. From hoops to necklaces and waist chains, expect timeless pieces that work for any occasion. It’s no wonder celebs and influencers like Vanessa Hudgens, Shanina Shaik and Emma Chamberlain are big fans of the brand.

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Amalfi Hoops

black owned fashion and beauty brands ten wilde amalfi hoops$35Buy It

Medallion Pearl Necklace

black owned fashion and beauty brands ten wilde necklace$86Buy ItMore Products,

33. Kendall Miles

Kendall Miles believes Black women deserve luxury, too. This is why her footwear brand creates luxe, functional pieces that focus on empowering the person rocking the shoe. With a team made up of Black women, this nine-year-old company offers pumps, mules and booties, to name a few options. Plus, it partners solely with family-owned vendors that use ethically-sourced and sustainable leather, fur and hardware.

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Posh Mule

black owned fashion and beauty brands kendall miles$495; $297Buy It

Attitude Thigh High Boots

black owned fashion and beauty brands kendall miles thigh high boots$1295; $648Buy ItMore Products,

34. Arch

In 2018, creator Jazmin Veney was ready to make a mark in the shoe industry. Enter ARCH, which encourages customers to “unleash their power” with luxurious, stylish and affordable pieces. The most popular picks are the ‘Moscow mules’ (a velvety platform heel) and the plush cowgirl slippers seen all over Insta.

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Lovestruck Heels

black owned fashion and beauty brands arch heels$225Buy It

Moscow Mule

black owned fashion and beauty brands arch mules$160; $100Buy ItMore Products,

35. V. Bellan

This Brooklyn-based brand creates gender-neutral jewelry—all handcrafted in the Big Apple. From rings to necklaces (and even jewelry for kids), each gold or sterling silver piece can upgrade any look. Plus, you have the option to personalize your jewelry to make it uniquely yours (or surprise a special someone).

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Mini Circle Pendant Necklace

black owned fashion and beauty brands v bellan necklace$495Buy It

Square Signet

black owned fashion and beauty brands v bellan signet ring$850Buy ItMore Products,

36. Telfar

Telfar Clemens is a self-taught designer whose clothing and accessories have been described as a “symbol of group identity for young, creative New Yorkers, especially queer people and people of color,” according to The Cut. When we say his iconic Shopping Bag sells out fast, we mean fast. Dubbed the “Bushwick Birkin,” the only way to snag an exclusive bag is by signing up for his mailing list and being the first to know when a new line has launched.

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UGG x Telfar Large Shopper

black owned fashion and beauty brands telfar$420Buy It

Puffer Shopper Bag

black owned fashion and beauty brands telfar puffer bag$200Buy ItMore Products,

37. Oma The Label

From statement-making jewelry to everyday wardrobe essentials that take you from day to night, Oma the Label strikes the ideal balance between sexy and sweet. And the brand’s Instagram is here to inspire you whether you’re sitting on the couch or getting ready to go out.

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The Bente Hoops

black owned fashion and beauty brands oma the label hoops$39Buy It

The Abma Hoops

black owned fashion and beauty brands oma the label amba hoops$59Buy ItMore Products,

38. Zou Xou

We can all agree that our shoes should be stylish but well-made, unfussy but statement-making. That’s why Katherine Theobalds started producing shoes in Argentina and launched Zou Xou. She uses traditional techniques to create sandals, flats and heels that every woman would want in her closet.

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Mule

black owned fashion and beauty brands zou xou mules$254Buy It

Eugenia Flat

black owned fashion and beauty brands zou xou flats$268Buy ItMore Products,

39. Auvere

If you’re in the market for a luxury find, look no further than Auvere. Gina Feldman Love combined traditional craftsmanship and high-karat gold (we’re talking 22K and 24K) to create a line of high-quality jewelry. From pendants to rings, the NYC-based brand has a piece for everyone.

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Double X Ring

black owned fashion and beauty brands auvere ring$1100Buy It

Linear Threader Earrings

black owned fashion and beauty brands auvere earrings$600Buy ItMore Products,

40. Harwell Godfrey

Designer Lauren Harwell Godfrey developed a jewelry line that combines art and tradition with healing energy in mind. Each piece is handcrafted to include colorful styles, and celebs like Hilary Swank, Cynthia Erivo and Meena Harris can’t get enough of them. Plus, when you buy her heart pendants, all proceeds go to NAACP or World Central Kitchen.

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Sapphire and Malachite Necklace

black owned fashion and beauty brands harwell godfrey necklace$8550Buy It

Multi-Stone Necklace

black owned fashion and beauty brands harwell godfrey multistone necklace$12545Buy ItMore Products,

41. Brother Vellies

If you want your shoes to make a statement and Brother Vellies has you covered. Founder Aurora James uses traditional African design practices and techniques to produce luxe pieces that will make you feel like you’re walking the runway. Whether you’re in need of new black heels or boots for the winter, make room in your closet for your new fave pair.

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Bike Shoe

black owned fashion and beauty brands brother vellies$495Buy It

Stell Mule

black owned fashion and beauty brands brother vellies heels$730Buy ItMore Products,

42. Deseri

Founder Deseri Kelley received her first designer bag at nine years old and the rest was history. After years of growing her personal collection, she launched her own brand in 2022. Deseri offers high-quality luxury bags for the fashionista (and traveling go-getter) in mind. Every bag is handmade in Spain with select local and Italian leathers to give them a timeless style.

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Structured Tote

black owned fashion and beauty brands deseri tote$695Buy It

Maya Leather Tote

black owned fashion and beauty brands deseri maya$695Buy ItMore Products,

Undergarments

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43. Nubian Skin

Lingerie and hosiery shouldn’t come in one shade. Which is why Ada Hassan decided to create Nubian Skin—an inclusive brand that celebrates ALL skin tones. From bras to pantyhose (to even swimwear), they offer nude options for Black and Brown women. Plus, they’ve expanded to include menswear too.

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Naked Perfect Thong

black owned fashion and beauty brands nubian skin thong$28Buy It

Naked Bra

black owned fashion and beauty brands nubian skin bra$79Buy ItMore Products,

44. Nude Barre

For years, former Knicks City dancer Erin Carpenter had a hard time finding hosiery that matched her skin tone. So Carpenter decided to make her own inclusive line (and put dying her tights to rest). Nude Barre has a collection of intimates that range in 12 different shades to wear daily and give you complete coverage.

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Seamless Bikini

black owned fashion and beauty brands nude barre seamless bikini$24Buy It

6 PM Tights

black owned fashion and beauty brands nude barre$35Buy ItMore Products,

45. Anya Lust

In 2015, Anya Lust was launched with the goal to “divulge your fantasies and build confidence in the lingerie that you wear.” The name (which is short for Anyanwu) is inspired by the Nigerian sun goddess and founder Krystle Kotara’s culture, which is shown throughout the brand’s luxurious designs filled with lace, silk and everything in between.

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Isabelle Ivory Robe

black owned fashion and beauty brands anya lust robe$580Buy It

Primavera Lingerie Set

black owned fashion and beauty brands anya lust set$489Buy ItMore Products,

46. Je Mérite

Tamara Charese used her 20 years of experience in the fashion space to launch Je Mérite (which means “I deserve” in French). Inspired by her mother and grandmother, who were both seamstresses, Charese designs her own garments right in the Bronx, incorporating materials from local vendors in the NYC area. As stated on her site, “Je Mérite is a capsule collection of classic pieces for every closet that flatter a wide range of body shapes with superior comfort and finish.”

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Silk Wrap Robe

black owned fashion and beauty brands je merite$285Buy It

Silk Velvet Chemise

black owned fashion and beauty brands je merite dress$325Buy ItMore Products,

Clothing

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47. BFyne

Nigerian fashion designer Buki Ade is changing the swimsuit game. Inspired by her Nigerian roots and the lack of diversity in the industry, BFyne has flourished by highlighting Afrocentric designs. Since 2013, the brand has expanded to include clothing like dresses, cover-ups and accessories with traditional prints and patterns.

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Dita Swimsuit

black owned fashion and beauty brands bfyne swimsuit$140; $42Buy It

A’Mei Swimsuit

black owned fashion and beauty brands bfyne two piece$100; $30Buy ItMore Products,

48. Phenomenal

Phenomenal rose in popularity for their blend of fashion and social activism. The launch of their “Black Lives Matter” sweatshirt alone sold over 1,000 pieces in 24 hours. Founded by Meena Harris, the brand has uplifting and deep messages in regard to important issues such as race and climate change. Even celebs like Kerry Washington, Jessica Alba and Serena Williams can be seen rocking a piece.

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Black Lives Matter Sweatshirt

black owned fashion and beauty brands phenomenal sweatshirt$50Buy It

Phenomenal Woman T-Shirt

black owned fashion and beauty brands phenomenal shirt$35Buy ItMore Products,

49. Daily Paper

This Amsterdam-based fashion brand combines African culture with contemporary designs. Daily Paper has ready-to-wear clothes and accessories for any occasion (whether you’re heading to brunch or getting ready for a Zoom meeting).

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Icing Yellow Erib Tank Dress

black owned fashion and beauty brands daily paper$80Buy It

Black Escoach Coat

black owned fashion and beauty brands daily paper jacket$145Buy ItMore Products,

50. Christopher John Rogers

Perhaps one of the buzziest names in fashion, Christopher John Rogers has been delivering old-school glamour to red carpets and closets, with color, drama, joy and all the emotions that getting dressed should bring. Celebs like Viola Davis, Tracee Ellis Ross, Quinta Brunson and Gabrielle Union are constantly rocking staples from his collections.

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Striped Turtleneck Sweater

black owned fashion and beauty brands christopher john rogers$1125Buy It

Straight-Leg Pants

black owned fashion and beauty brands christopher john rogers pants$995; $498Buy ItMore Products,

51. Glemaud

Haitian-born Victor Glemaud’s knitwear brand is far from boring. Instead, the designer whips up colorful, playful and cheerful knit outfits that are made for everybody. In 2021, Glemaud (who was a 2017 CFDA/Vogue Fashion Fund finalist, FYI) debuted his first extended size collection up to 3x.

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Midi Skirt

black owned fashion and beauty brands glemaud$395Buy It

One Shoulder Dress

black owned fashion and beauty brands glemaud dress$395; $119Buy ItMore Products,

52. Relove

Founded by Delila Hailechristos, this San Francisco boutique is a destination for vintage and current resale items. If you want to score items from brands like Balenciaga, Supreme and Comme des Garçons, there e-comm site has you covered.

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Staud “Palamino” Boots

black owned fashion and beauty brands relove$145Buy It

Pressiat Strapless Dress

black owned fashion and beauty brands relove dress$165Buy ItMore Products,

53. Legendary Rootz

Legendary Rootz’s apparel celebrates Black culture and history with powerful sayings and colorful imagery on their tees, jackets and sweatshirts. They also have kids’ apparel and a home collection great for gifting all year long.

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Protect All Black Girls Tee

black owned fashion and beauty brands legendary rootz shirt$30 Buy It

Educated Black Women Crewneck

black owned fashion and beauty brands legendary rootz$50Buy ItMore Products,

54. Dynasty George

Cottagecore will always be in and this Brooklyn-based fashion brand is making sure the trend stays for good. Afro-Latinx designer Dynasty George creates sustainably-sourced and vintage-style pieces to add to your Spring wardrobe (especially her popular Poppy dress style) with an inclusive size range up to 2X.

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Delilah Dress

black owned fashion and beauty brands dynasty george delilah$178Buy It

Clementine Maxi Dress

black owned fashion and beauty brands dynasty george clementine$198Buy ItMore Products,

55. Rielli

Get ready for summer by scoring bathing suit (or two!) from Rielli. Founded in 2019, Arielle C. Baril has been making her mark in the swimwear market ever since. Whether you’re into the one-piece or a bikini, these colorful pieces will surely make you stand out in the water.

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Cabo Two-Piece

black owned fashion and beauty brands rielle two piece$160Buy It

Tulum 2.0 One-Piece

black owned fashion and beauty brands rielle one piece$160Buy ItMore Products,

56. Joja

Model Jasmine Tookes and her bestie Josephine Skriver initially started Joja as an online community to share their workouts, health routines and lifestyle habits. Then in 2021, the duo released an exclusive activewear line that’s sleek and fitted for everything from yoga classes to running and pilates.

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Drive Sports Bra

black owned fashion and beauty brands joja$54Buy It

Fairway Legging

black owned fashion and beauty brands joja legging$94Buy ItMore Products,

57. Diarrablu

Diarrablu combines sustainable practices with ancient techniques from communities in Senegal to create chic pieces for any occasion. Founded by Diarra Bousso, the fashion brand uses vibrant colors and artistic designs that will surely stand out in your closet. The collections are also inclusive in their sizing with options ranging from XS to 3X. Plus, they make every garment to order to prevent excess stock.

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Mailys Dress

black owned fashion and beauty brands diarrablu$195Buy It

Seur Skirt

black owned fashion and beauty brands diarrablu skirt$135Buy ItMore Products,

58. Kin Apparel

If you have natural hair, this fashion brand strives to protect your mane, while keeping you comfy with their silk-lined offerings. To develop the brand, founder Philomina Kane combined her love of haircare with her Ghanaian culture. The key feature in each item is the silk lining thats meant to protect your hair and reduce frizz, whether you’re wearing a hoodie, onesie or hat.

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Kin Flex Zip Up

black owned fashion and beauty brands kin$80Buy It

Everyday Hoodie Dress

black owned fashion and beauty brands kin dress$90; $50Buy ItMore Products,

59. Ada & Edith

Meet the newcomer on the block: Ada & Edith, a fashion brand known for its effortless pieces. CEO Ukonwa Ojo wanted to pay homage to her mother and developed a collection that was equal parts comfortable and stylish for the working women. With help from her co-founders (and sisters!), the brand has already begun to take the fashion world by storm.

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Waterloo Maxi Sweatdress

black owned fashion and beauty brands ada and edith$249Buy It

Eva Statement Maxi Kimono

black owned fashion and beauty brands ada and edith kimono$249Buy ItMore Products,

60. Inkloo

This online marketplace aims to make it easier to find emerging Black-owned fashion brands. When creator Dontaya Bobb found that Black designers were often overlooked in the fashion industry, she wanted to make a space where people could buy directly from these creatives. The site features eight emerging designers, as well as the option to book a virtual style session with Bobb herself.

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Kristine Reversible Top

black owned fashion and beauty brands inkloo$160Buy It

Maya High Waisted Pant

black owned fashion and beauty brands inkloo pants$190Buy ItMore Products,

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