10 Best Deals Vetted By PureWow Editors

10 Best Deals Vetted By PureWow Editors
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A design by Paula Boudes featuring our favorite beauty products on sale at the 2023 Sephora October Savings Event.Paula Boudes for PureWow,

Blame the upcoming holidays or the Sephora Savings Event, but at this exact time every year, we suddenly get an urge to experiment with new looks. We want to sleigh all those Christmas parties, after all, and there really is no better time to get our beauty routine on lock than during the makeup mecca’s mega-sale. There are a ton of deals up for grabs at Sephora now through Nov. 6, but just how much you can save depends on your Beauty Insider membership status. If you’re not yet a Sephora member, you can sign up now for free to gain automatic Insider status (so you’ll be ready when the sale opens up to you!).

The sale is currently only open to Rouge members (those who have spent $1,000 or more at Sephora over the past year). They can snag 20 percent off all their beauty faves, including rarely-discounted items like the Dyson Airwrap Multi-Styler (was $599, now $479) and Augustinus Bader The Rich Cream (was from $92, now from $74) right this minute with coupon code TIMETOSAVE.

Not a Rouge member? Read on to find out how you can save through Nov. 6!

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The Best Deals at the 2023 Sephora Savings Event

1

Best Overall

Augustinus Bader The Rich Cream

read more

Buy It (from $92; $74)2

Most Splurge-Worthy

Dyson Airwrap Multi-Styler

read more

Buy It (from $599; $479)3

PureWow-Favorite

Peace Out Retinol Eye Stick

read more

Buy It (From $28; $22)4

Buzziest Product

Color Wow Dream Coat Supernatural Spray

read more

Buy It (From $12; $10)5

Celeb-Favorite

Sunday Riley Good Genes Treatment

read more

Buy It (from $43; $34)

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What Is the Sephora Savings Event?

The Sephora Savings Event is only the biggest beauty sale of the season, but it’s broken down into tiers for members. Because we want you to have the most seamless shopping spree, we’ll cut right to the chase. Here are the discounts up for grabs for *allthe Beauty Insider members:

  • Rouge members get 20 percent off with coupon code TIMETOSAVE through Nov. 6
  • VIB members get 15 percent off with coupon code TIMETOSAVE from Oct. 31 through Nov. 6
  • Insiders get 10 percent off with coupon code TIMETOSAVE from Oct. 31 through Nov. 6

And don’t forget, you can still sign up to get Insider status if you’re hoping to score sweet deals on the Color Wow Dream Coat Supernatural spray (was from $12, now from $10) and Laneige Lip Sleeping Mask (was from $24, now from $19).

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How Long Is the Sephora Savings Event?

The Sephora Savings Event lasts from Oct. 27 through Nov. 6. As we previously mentioned, Rouge members get early access starting Oct. 27. Meanwhile, VIB and Insiders have to wait until Oct. 31 to join the fun and snag major savings. Not to mention, all members can enjoy free shipping on their orders, and that’s just one perk you get for signing up.

Did we mention that everyone (including non-members) can knock 30 percent off all Sephora Collection products from the start to the end of the sale? And the same goes—just use coupon code TIMETOSAVE at checkout.

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Are There Any Restrictions at the 2023 Sephora Savings Event?

Yes, there are some restrictions and exclusions to keep in mind during the Sephora Savings Event. First, there’s a purchase limit to one Dyson item, one Shark Beauty item and three Nutrafol items per shopper. The Ordinary products, MAC Cosmetics VIVA GLAM line, in-store services, returns on previous purchases and purchases of gift cards are also excluded. That said, we’ve rounded up ten of the best deals so far, so snag ‘em now or add them to your wishlist to buy when you have access to the discounts.

Want to save *bigthis shopping season? Sign up for our Deal of the Day email to get all the best sales delivered straight to your inbox.

,Sephora October Savings Event 2023 Pick 2Sephora

Best Overall

1. Augustinus Bader The Rich Cream

Augustinus Bader

PureWow readers and editors alike flock to this super rich, yet surprisingly lightweight, face cream which left one editor’s skin “radiant, blemish-free and so much more hydrated after just a few days of use,” according to her review. The product uses groundbreaking stem cell technology, along with a proprietary blend of vitamins and amino acids, to support skin regeneration, per the brand. It’s also chock full of other skin-loving ingredients, including hyaluronic acid, which helps provide plumping hydration. So it’s kind of like a recipe for a youthful glow—and you can snag it now for a steal.

Fast Facts

  • Key features: vegan, good for dark spots
  • Best for: dry skin
  • Promising review: “I read that it only takes four days to notice a change in your skin and having tried hundreds of beauty products, I assumed it was a placebo effect if anything. But much to my amazement, my skin (which broke out like a 15-year-old during quarantine) was radiant, blemish-free and so much more hydrated after just a few days of use.” — PureWow Editors

Buy It (from $92; $74),Sephora October Savings Event 2023 Pick 6Sephora

Most Splurge-Worthy

2. Dyson Airwrap Multi-Styler

Dyson

Whether you want a smooth blowout or a head full of cascading waves, this multi-purpose tool from Dyson will get the job done. The viral Airwrap is beloved for its innovative Coanda airflow technology, which uses two jets of air to smooth your hair with minimal frizz as it attracts and self-wraps tresses around the barrel for effortless curling and styling. It comes with five attachments, including two curling barrels, two brushes for smoothing down any frizz or flyaways and a volumizing brush to help you achieve a bouncy blowout. The set also comes with a storage case and a filter cleaning brush, so it’s all you need to pull off a quality blowout from home.

Fast Facts

  • Key features: five attachments, three airflow speeds, three heat settings
  • Best for: all hair types
  • Promising review: “Every woman needs this! I was able to do curls in under ten minutes without any practice! It’s so easy to use. I usually avoid blow dryers and curling irons because I hate damaging my hair, but I can tell the difference in heat immediately with the Dyson.” — Pg10, reviewer at Sephora

Buy It (from $599; $479),Sephora October Savings Event 2023 Pick 1Sephora

PureWow-Favorite

3. Peace Out Retinol Eye Stick

Peace Out

We can think of a million reasons you should stock up on this retinol eye stick, but we’ll just keep it short and say it helped lighten our dark circles and hydrate the sensitive skin around our eyes, which you can read all about in our review. Swiping it on in the morning can also feel super soothing, according to PureWow editor Olivia Dubyak, since your skin should drink up the potent retinol and nourishing peptides. But you won’t really know until you give it a go yourself, and now is the perfect time, since you can snag it for as low as $22.

Fast Facts

  • Key features: easy-to-use stick applicator, contains encapsulated retinol
  • Best for: dark circles
  • Promising review: “The Peace Out Retinol Stick has become something I look forward to using daily for many reasons: It’s relaxing to swipe on, my dark circles are starting to lighten up and my eyes look brighter when I wake up in the morning. If you’re like me and the skin underneath your eyes tends to get dry or flaky, this balm will also completely eliminate that issue (so no more worrying about your concealer looking patchy).” — Olivia Dubyak, Commerce Editor at PureWow

Buy It (From $28; $22),Sephora October Savings Event 2023 Pick 3Sephora

Buzziest Product

3. Color Wow Dream Coat Supernatural Spray

Color Wow

In case you haven’t heard, this anti-frizz spray is going viral on TikTok because it appears to make your hair waterproof *andas shiny as glass. How is that even possible? Well, its humidity-resisting formula acts like a raincoat for your locks, according to the brand. To put it simply, the formula features flex-elastic polymers that basically seal down the cuticle and wrap each strand so you get a glassy ‘do free from frizz and flyaways. We put it to the test to see if it really lived up to the hype and it made our hair feel as smooth as a silk scarf. It also helped reduce poofiness, so if you’re hoping to tame your frizz this holiday season, this may just be the ticket.

Fast Facts

  • Key features: blocks humidity, lasts up to three to four shampoos, adds shine
  • Best for: frizzy hair
  • Promising review: “I’ve tried numerous anti-frizz products—some of them running upwards of $80—and none of them have produced effects close to the Dream Coat. That said, my favorite part was the lightweight formula. I absolutely detest when my hair is left looking greasy—and despite how much product I used—my locks were left looking clean and feeling light as a feather.” — Sydney Meister, Assitant Editor at PureWow

Buy It (From $12; $10),Sephora October Savings Event 2023 Pick 4Sephora

Celeb-Favorite

4. Sunday Riley Good Genes Treatment

Sunday Riley

This treatment isn’t new to PureWow editors (or to the 4,000 5-star reviewers on Sephora). In fact, ever since it came into our lives, we’ve had better skin days, and that’s all because of its genius formula featuring a concentration of lactic acid to exfoliate away dead skin cells, lemongrass and licorice to brighten any discoloration and prickly pear extract to help soothe and calm irritation, so you’re left with a more even-toned complexion overall. The ingredients may also help to boost collagen production, according to the brand. In other words, if there’s any product you’ll definitely want to buy before the sale ends, it’s this one.

Fast Facts

  • Key features: great for all skin types, contains lactic acid
  • Best for: dull skin, hyperpigmentation and dark spots
  • Promising review: “To convince you of Good Genes’ greatness, I could tell you about how it makes my skin look glowier and plumper in a matter of minutes. Or I could tell you about how, over time, it’s evened out my skin tone and made it feel softer than ever. But most importantly, it smells like Pez, and that should be reason enough to try it.” — Sarah Stiefvater, Wellness Director at PureWow

Buy It (from $43; $34),Sephora October Savings Event 2023 Pick 5Sephora

Best Foundation

5. Charlotte Tilbury Airbrush Flawless Foundation

Charlotte Tilbury

Among the list of the best lightweight foundations for smooth, even coverage, this best seller from Charlotte Tilbury is the one people can’t stop talking about. According to reviewers, it doesn’t just last a long time (even through workouts), but it also hydrates the skin and helps reduce the appearance of wrinkles. Needless to say, it’s a secret weapon to achieving a flawless look, even when your skin is acting up or breaking out. Better yet, it’s available in a *tonof shades, so you should easily be able to find your perfect skin tone match.

Fast Facts

  • Key features: long-lasting, weightless, matte finish
  • Best for: full-coverage, all skin types
  • Promising review: “This foundation is so good. Keeps me matte all day and doesn’t run. Super full coverage and sweatproof! I go to school in the desert, and temperatures are in the hundreds. Wore [it] during [a] workout and the foundation [was] untouched!” — sua333, reviewer at Sephora

Buy It (From $49; $39),Sephora October Savings Event 2023 Pick 7Sephora

Best Value

7. Sephora Collection Advent Calendar

Sephora

This year’s fabulously festive Sephora Collection advent calendar has 24 beauty-themed gifts tucked into numbered cardboard packages, making it the gift that keeps on giving this holiday season. So whether you have a beauty lover on your list this Christmas or you just want to get the most bang for your buck during this Sephora sale, look no further. Since it’s stocked with essentials like the refreshing Sephora Collection Cucumber eye masks (typically $4/pack) and the mini Big By Definition mascara (typically $12 for a full size), you really can’t go wrong.

Fast Facts

  • Key features: uncover 24 beauty products, has a $93 value
  • Best for: gifting
  • Promising review: “This is a really cute calendar, and I’m excited to use it in the weeks leading up to Christmas. For those of you on the fence about this, read the description! It lists everything included and the sizes so you can fully know what you’re buying!” — Cassology, reviewer at Sephora

Buy It ($49; $34),Sephora October Savings Event 2023 Pick 8Sephora

TikTok-Favorite

8. Laneige Lip Sleeping Mask

Laneige

We don’t make the rules, but this lip mask should be a part of your nighttime routine. The rich formula features an antioxidant berry blend that instantly softens your lips, along with vitamin C to protect against environmental damage. It also includes a moisturizing mix of coconut oil and shea butter to intensely nourish your pout as you snooze. We can also attest that the stuff smells *amazing,so we can’t resist applying it all day as our regular lip balm. Seriously, it’s worth trying for the scent alone.

Fast Facts

  • Key features: scented, contains vitamin C and shea butter
  • Best for: dry lips
  • Promising review: “This sleep mask is amazing. I wake up with the softest lips ever! I apply it in the mornings too and my lips will stay hydrated all day. It’s the only thing that has helped me with my chapped and dry lips!” — Karamora, reviewer at Sephora

Buy It (from $24; $19),Sephora October Savings Event 2023 Pick 9Sephora

Best Haircare Set

9. Shark Beauty Shark FlexStyle FrizzFighter Set

Shark Beauty

Described as efficient and user-friendly, this versatile hair tool (which comes complete with five styling attachments) is by far one of the best steals during this sale. It works for most hair types and textures, from thick and curly to fine and straight, due to its Coanda airflow technology that dries and styles hair fast with less heat damage, per the brand. PureWow’s Beauty Director Jenny Jin even put it to the test against the pricier Dyson Airwrap, and preferred it thanks to its additional features and customizability, since you can go from blowing out your hair to curling it just by switching out the head. So it won’t just help you achieve the perfect ‘do, it’ll also save you a ton of time in the process.

Fast Facts

  • Key features: comes with five attachments, style with less heat damage
  • Best for: drying and styling straight, wavy, curly and coily hair
  • Promising review: “Absolutely love this! Thought it was hard to use but only the first time I went to try it. It’s amazing and I have seen no heat damage, and it is so quick. Such a staple haven’t reached for another styling tool since I purchased” — Skylarsus, reviewer at Sephora

Buy It (From $349; $279),Sephora October Savings Event 2023 Pick 10Sephora

Best Eyelash Growth Serum

10. Grande Cosmetics GrandeLash-MD Lash Enhancing Serum

Grande Cosmetics

Fact: This serum is a longtime PureWow-favorite because it promotes longer, thicker-looking eyelashes in about four to six weeks. Infused with vitamins, amino acids and antioxidants, the formula aims to enhance, condition, and restore lashes. The results speak for themselves, according to one editor, who claimed she was constantly asked if her lashes were real after using the serum. One tube should last up to three months, which is all the more necessary because, from our experience, you have to consistently use the serum to see full results sooner rather than later (but trust, it’s worth it).

Fast Facts

  • Key features: contains hyaluronic acid, cruelty-free, promises results in three months
  • Best for: straight, short or thin lashes
  • Promising review: “I have been using this product everyday consistently for the past six to seven months and the results have been insane! I’ve always been extremely insecure about my short lashes but now whenever I put in mascara and curl my lashes, it looks like I have extensions on! 10/10 recommend this product!” — Elyh07, reviewer at Sephora

Buy It (from $36; $29), RELATED

The 20 Best Eyelash Growth Serums for Longer Lashes

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